This document evaluates the student's magazine project. The student used unconventional magazine designs by challenging typical conventions like using different fonts, colors and images. The target audience is young males aged 16-30, with most models and artists being black. The content focuses on up-and-coming hip hop artists from the UK. IPC Media would be a good institution to distribute the magazine as they currently only release one mainstream music magazine. Through constructing the project, the student learned skills in using software like Photoshop and InDesign, and how to take professional photos with a Canon 550D DSLR camera.

1. EVALUATION OF MY MAGAZINE
BY LAURENT ELLIOTT

2. In what ways does my media product use, develops or
challenge forms and conventions of real media products ?
Eyebrows
Bold masthead are in caps.
Cover artist
Central Image overlapping mast
head (magazine is
Direct eye contact
well known).
which would draw in
the reader.
Ears
Main Cover line use 1 font and
(Larger Font) . 2 different
colours.
Ears
With quote
White ,yellow
and red theme
Hat Pointing throughout text
in magazine.
hat overlapping ‘50
CENT’(gives attention to his
name as well as article).
Barcode price and date

3. Did I stick with the usual conventions
in my magazine?
Bold masthead
Eyebrows
I didn’t feel a need to make
them capital
Ears
Use of 1 font ,2 sizes , 3 colours
and a quote
Green ,white and black
theme with a little red to show
that we are breaking out of Central Image
normal conventions with our I had my cover artist stare at
magazine(used throughout) the camera to engage with the
reader and his arms in
directions I was going to put
Ears the ears in
Use of 1 font ,2 sizes , 3 colours
and a quote as well as being
tilted.
Main Coverline
(Bigger font)
Barcode price and date

4. Contents analysis
My Contents Page XXL contents page
Bold headings
Wording is around
artists
Artist image (not in
central position)

5. Bold heading
Pull qoute
Writing columns
Central image
Standfirst

6. How does my media product represent
particular social groups
This artist is wearing an adidas
Artist has his eyebrows slit and a
jacket and a new era cap which is
diamond earring showing he is
in fashion right now so males can
up to date with current trends.
relate to him . Also he has a
As well as this he is wearing a
blackberry in his right hand
trendy jacket which is currently
which is the must have phone at
in fashion.
the moment.

7. Masthead associated
with breaking a sound
barrier. Often associated
with loud teenagers
Young popular artist
My magazine is aimed towards young
males from ages16-30.my magazine would
probably be getting more of a black
audience due to the fact majority of the
models and artists are black .I would also
say that it is obvious that my magazine is
aimed at young males as most of the
artists are male and the advertisements
are also male.

8. What kind of media institution might
distribute my media product and why?
I have done some research and I think that
Harris publications is a is an institution who
IPC Media could be the best institution to
potentially could distribute my magazine but has a
distribute my magazine .IPC Media produces
magazine called ‘XXL’ which is slightly similar to my
over 50 magazines, with print alone reaching
magazine in the fact that they both have highlights on
a vast amount of people within the UK. They
hip hop news but I feel as my magazine is mostly UK
currently only release one mainstream music
artist based that there might be room for my
magazine titled NME, and this magazine is
magazine in their industry.
rock orientated .This means that there is
space for my magazine in their industry as it
will be the only one of its genre. This would
widen their fan base as well as distribute my
My magazine will be sold in places such as hmv or magazine.
wh.smith as it is a more expensive magazine because of
the quality of the magazine which appeals to
middle/higher class people

9. Who would be the target audience for
my media product?
Sex
The target audience for my magazine
Men 90%
is 16-30
Women 10%
Age
16-20 48%
21-25 29%
26-30 19%
30+ 4%
Median age 25
Race
Black 37%
White 32%
Asain 20%
other 11%

10. My average reader is around 25 and is either a full
time worker or a part time worker and a university
student
My double page spread uses two up coming artists which
would attract people pursuing a career in music as well as
producers and event organisers
The price of my magazine suggests that it
has a lot of advertisements making it
cheaper but not cheap enough to attract
a lower class

11. How did I attract/address my audience
Top artist used in the eyebrow
Photo manipulation I cut out
my feature artist to add a black
background to get rid of
shadows
Top stories in bold
Bright colours attract readers
attention

12. What have I learnt about
technologies from the process of
constructing this product?
Google was my search canon 550d was used to I used adobe
engine which I used to take the pictures for my photoshop for photo
get ideas, information magazine as it is a high manipulation. I used it
as well as pictures of quality camera.it taught to brighten crop and
me how to use a
magazine covers which professional camera as colour in pictures for
was very useful well as lighting my magazine. I
struggled with the
program as it isn't very
easy and it was my first
time using it
Wordpress was very helpful as all the
work I produced was displayed on it for
my work to be marked. I found it quite
difficult at first to use as I have never
blogged or used the website before but it
became easier as I used it more .I can
now blog and edit posts among other
things.

13. I used in design to make the actual magazine ,like photoshop it was hard
to use but not as hard and as time passed I got used to it and became
better. Using this program I learnt how to use layers ,lock the position of
the picture and experiment with different fonts.
I used slide share as there was some difficulty uploading some file
types to my blog. It was pretty simple to use and became useful
when adding documents to my blog.

14. Looking back at my preliminary task
,what do I feel I have learnt in the
progression from it to the full product?
Planning Skills Developed
Skills Learnt Due to practice I have
In terms of skills I have to With Planning I have become better at a
learnt how to manipulate Learnt that I need to number of photo
photos using lighting arrange photo-shoots way manipulation techniques
before the date as mine such as cropping which I
photoshop and used to struggle with
backgrounds. Another skill was very last minute and before.one way I have
I have learnt is how to meant there was no improved in cropping is by
make shapes and costume changes and it using smoother the line is
was rushed. finer and doesn’t cause
manipulate them using pixels to be bumpy around
InDesign. the item.
Manipulations/Representations
I have learnt that using manipulation you can change
a persons perception and change the representations
of something, which can be a good or a bad thing.one
other thing I have learnt is that by changing font
colour and size ,you can make your product more
presentable to a certain audience.

15. THE END
THANKYOU FOR VEIWING MY EVALUATION