2. The masthead is shown The title of the film is
at the top of the cover so also positioned near
that the reader can the top of the cover,
easily identify the cover so the readers can
in the shops. They have instantly know what
used the theme of black film is the main
and green, they have feature this week.
used a green outline so
that it links back to The
Joker himself. For the main cover line
they use a pun that plays
on the Jokers catchphrase
‘Why so serious?’
Cover lines showing the
reader who else will be
featured in the
magazine. For the main image they
have used a close up of
The Jokers face creating
a connection between
him and the reader.
The extra cover lines
inform the reader of the
other articles that will be
included in the issue. They
have once again used the Barcode
colour green and the bright
colour stands out from the
background; making it
clear to read.
3. The strapline that reads
‘Movies biggest year ever’
entices people to read it.
This button attracts the
readers’ attention as Masthead is shown at the
they use a bold colour top of the page so that
that stands out from the customers can easily
background. They are identify what the
also a good way of magazine is when going
informing the readers of to buy one. Empire is also
a feature in the a well known and popular
magazine; linking to the magazine, so they are
focal image. able to cover a section of
the masthead with the
image.
For the image they use a
long shot of the main Cover lines are used to
character, which shows his notify readers of other
power. articles that will be in the
issue. They have used a
lighter coloured font for
The extra cover lines the text, so that it stands
inform the reader of the out against the
other articles that will be background.
included in the issue.
They have used a bright
coloured font so that it
stands out from the Barcode
background; making it
clear to read.
4. The strapline notifies the Masthead is shown at the top
readers of what is inside of the page so that customers
the magazine and is placed can easily identify what the
at the top so that it will magazine is when going to buy
entice people to read it.. one.
The sell line for Empire
is “The UK’s no.1 Movie The main image is a close up
Magazine” it attracts of the main characters face.
the readers to buy the Using a close up image
magazine as it is written connects with the audience
under the masthead and attracts them to buy the
and can be clearly seen magazine as they are using
due to colour font that eye contact to connect with
stands out from the them.
background.
This button attracts the
The main cover line is
readers’ attention as they
placed on the left-side
use a bold colour that
and they have used a
stands out from the
white font so that it can
background. They are also
be easily read when
a good way of informing
displayed in shops.
the readers of a feature in
the magazine.
Barcode is placed at the Letting the readers know
bottom so it doesn’t cover about freebies that are
parts of the main image. included in the magazine;
alluring them to buy it.
6. The tagline at the top of the
poster draws the viewers
attention, while also having a
brief synopsis of the film.
The main image is an extreme
close up of a woman's face;
this creates a connection to
the viewer.
The title is positioned at the
bottom of the poster, making
the image the main focus. It is
also in a light coloured font
and clear writing so that’s it
easy to read.
They have credits printed This sentence is used to entice
at the bottom of the the viewer as they quote that
poster in a very small the film is ‘highly acclaimed’.
print, so it doesn’t draw They also include the Directors
away the attention of the name; Wes Craven is well
image, but still informs the known and respected in the
audience of the production horror film industry, so
team and cast. including his name may attract
the viewers to watch it.
7. The image is a medium shot
of the main villain, where
they have half of his face
hidden which would
frighten the reader because
they are unknown to the
villains identity. In this
poster the image is the focal
point.
They have credits printed
at the bottom of the
poster in a very small This tagline contains a brief
print, so it doesn’t draw synopsis of the film and they
away the attention of use a pun using the word
the image, but still ‘nightmare’ linking with the
informs the audience of film. They also use the word
the production team and ‘your’, which makes the
cast. audience feel like they are
part of the film.
Release dates are used to
The title is at the bottom
inform the audience
of the poster showing
when it will be released.
that the image is more
They place it at the
important. It is also in red
bottom of the poster, so it
font linking to horror
does not take focus away
paradigms.
from the image.
8. Image is in the centre, so
you know the unknown
person is the main focus.
The characters face is
unclear bringing the fear
of the unknown. They
have used a medium
shot of someone looking
They include other films in the window, which
they have produced, links with the title.
enticing the audience to
watch the film as it makes
them seem more well The film title is near the
known and respected. bottom of the page,
which shows that the
image is more dominant.
They have also used a
white font, so that it
stands out from the grey
For the credits, they used
background.
a small font that is placed
under the title. This tells
They have credits
us who’s starring in the
printed at the bottom of
film, and the members in
the poster in a very small
the production team.
print, so it doesn’t draw
They use a font that is
away the attention of
small and is a similar
the image, but still
colour to the background
informs the audience of
so that it does not draw
the production team and
away from the image.
cast.
