There is a unique opportunity for the London Marketing and Tech communities to come together to play a defining role in the future of advertising and customer engagement by leveraging the creative talent that exists on both sides to take advantage of the emerging technological, social and cultural trends. A new mentality and approach is needed from both the established digital advertising / media community and entrepreneurs to build greater collaboration and enable startups to access and leverage marketing expertise and resources.

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MADTECHAd Land Meets Tech City
John Webb @WebbJS

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The future of Marketing 2002…

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…is here NOW

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Education
Government
Finance
Entrepreneurs
‘HUB’
Creative/Marketin
g

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London Connects the Startup World

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Creating a Tech Cultural Melting Pot

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Unique
Fusion of
Energy
& Ideas

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Proximity Breads Collaboration

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Rich Content
is
Driving
Online Consumption

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London is Pre-Eminent as a Creative Centre

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London Calling…
The real ‘Tech City’

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What Do We Need to Do?
• Stimulate grass-roots entrepreneurship
• Focus on the startups,
not the ecosystem
• Work with corporations,
not against them
• Find and promote the flag-bearers
• Build an inclusive,
collaboration-fueled community

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The future of Marketing is NOW…
…so we need to invent a new one!

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John Webb
Startups Lead @RackspaceUK
john.webb@rackspace.co.uk
@WebbJS
uk.linkedin.com/in/johnwebb
slideshare.net/johns_webb