Presentation used for conference 'Madrid as a Global Business City', at 'i am not a tourist' fair. 'i am not a tourist' was a community fair for Internationals in Madrid, organized by Expatica.

1. MADRID, GLOBAL BUSINESS CITY

2. 1. ¡MADRID! STRATEGIC LOCATION
2. ¡MADRID! BUSINESS OPPORTUNITIES
3. ¡MADRID! HIGH QUALITY RESOURCES
4. ¡MADRID! UNIQUE QUALITY OF LIFE
5. ¡MADRID! SUPPORT BUSINESS

4. 1. ¡MADRID! STRATEGIC LOCATION
1. ECONOMIC CAPITAL OF SPAIN
2. A STRATEGIC LOCATION
3. 1ST CLASS INFRASTRUCTURE
4. LOGISTICS PLATFORM

5. MOST ATTRACTIVE CAPITAL IN SOURHERN
EUROPE
- 6.2 Million People, 18.7% Spanish GDP.
- 3rd metropolis in Europe.
- Per capita GDP is 69% above Spains´s
average
A STRATEGIC LOCATION
-The best springboard to Europe, Latin America
and the Mediterranean: + 1.3 billion customers.
-“Multilatinas” have their european offices in
Madrid.
-More than 25% of direct flight between Europe
and Latin America start or end in Madrid.

6. FIRST CLASS INFRASTRUCTURE
- Center of the largest and most modern railroad systems
in Europe: 2.230 Km of High Speed Rail Network.
- Spain´s network of expressways has its center in
Madrid: + 15.000kms.
- Modern Airport, with capacity for 70 million passengers a
year, the 2nd in Europe.
LOGISTICS PLATFORM
- Largest Multimodal logistics platform in Spain.24
Million m2.
- 7 logistics centres connected.
- The largest dry port in the UE and the largest food
market in Europe, 2nd in the world.

8. 2. ¡MADRID! BUSINESS OPPORTUNITIES
1. A DIVERSIFIED, SERVICE-BASED ECONOMY
2. INTERNATIONAL FINANCIAL CENTRE
3. COMPANIES CHOOSE MADRID
4. STABLE AND RELIABLE SOCIAL, FISCAL AND
LABOR ENVIRONMENT
5. MADRID, GLOBAL CITY
6. A FAVORITE DESTINATION FOR FOREIGN DIRECT
INVESTMENT

9. MADRID GLOBAL CITY
- 75 Double Taxation Treaties signed and 16 about
to be signed.
- 71 Treaties signed to protect foreign investments.
SERVICE ECONOMY
- Services account for 83,5% of the economy.
- World leaders are established in Madrid.
INTERNATIONAL FINANCIAL CENTRE
- 4th financial centre in Europe.
- Spanish banks have gained a good international reputation.
- 4th largest Stock Exchange in Europe and 7th in the world

10. COMPANIES CHOOSE MADRID
-Largest business hub in Spain.
-72% of the 2000 main spanish companies.
- The 10th first Spanish companies included in
Fortune 500 ranking have headquarters in Madrid.
-5th European city according to Global Cities Index
by AT Kearney.
STABLE AND RELIABLE LEGAL, SOCIAL AND LABOR
ENVIRONMENT
-The legal system is modern and stable,
consistent with EU rules.
-Labor conflicts are rare.

11. A FAVORITE DESTINATION FOR FOREIGN
DIRECT INVESTMENT
- Madrid has received or channelled more than
65% of Spain´s total FDI.
- Companies from Italy, United Kingdom,
Germany, France and the USA lead the FDI in
Madrid.
- More than 11.500 companies have made Spain
their home.
-In 2010 Spain received 4.7% more IED than in
2009, and 8% of green field projects.

13. 3. ¡MADRID! HIGH QUALITY RESOURCES
1. WELL EDUCATED AND ENTREPRENEUR HUMAN
CAPITAL
2. LEADIND SCIENCE AND TECHNOLOGY
3. STATE-OF-THE-ART ICT AND RENEWABLE
ENERGIES
4. LIFE SCIENCES CLUSTER
5. AVAILABLE INDUSTRIAL AND COMMERCIAL
SPACE

14. WELL EDUCATED AND ENTREPRENEUR HUMAN
CAPITAL
- 16 universities graduate 40,000 students a year.
- 172 nationalities: 17,5% of its inhabitants were born
outside Spain.
- 1 of 5 Spanish companies are created in Madrid.
LEADING SCIENCE AND TECHNOLOGY
- 25% of Spain´s researchers work and live in
Madrid and its suburbs.
- 50.000 people work in R&D&i
STATE OF THE ART ICTs and CLEANTECH
- Main global firms are in Madrid.
- In ICTs and Renewable Energies sectors.
- Telefónica, Vodafone, Huawei, IBM, Microsoft,
Indra, Endesa, Repsol, BP Solar, Acciona, etc…

15. LIFE SCIENCE CLUSTER
-Largest biotechnology cluster in Spain: Biomadrid.
-32% of the biotech firms in Spain are in Madrid.
- Spanish and world leaders: Pharmamar/Zeltia, Merck-
Serono, Roche, GSK, Pfizer, Sanofi, Lilly, Schering
Plough, etc...
AVAILABLE INDUSTRIAL AND COMMERCIAL SPACE
-Office prices remained at a competitive level
compared with other European Capitals.
-Wide variety of industrial space: 23 mill. m2.
-4.5 mill. M2 y 10 mill. € for industrial parks and
technology clusters.

17. 4. ¡MADRID! UNIQUE QUALITY OF LIFE
1. A WELCOMING, COSMOPOLITAN CITY
2. RECREATION, SPORTS, ENTERTAINMENT
3. EXCELLENT URBAN TRANSPORT
4. WORLD CLASS TOURISM AND CULTURE
5. MEETING POINT FOR TRADE FAIRS AND
CONGRESSES

18. A WELCOMING, COSMOPOLITAN CITY
- For FT Spain is the preferred country to live&work in.
- 43 international schools and 147 bilingual.
- Innovative cooking in more than 15.000 restaurants.
RECREATION, SPORTS, ENTERTAINMENT
- Extensive green areas for leisure and recreation: +
280.000 trees.
- Stop events are internationally top notch.
EXCELLENT URBAN TRANSPORT
-3rd longest underground network in the world.
-Modern and large suburban train and buses network.
-By-Pass Calle30 Tunnel has recovered green areas.

19. WORLD CLASS TOURISM AND CULTURE
-Spain: 2nd leading destination in the world. Madrid is its
main attraction with more than 14 mill. visitors.
-350 musea including the world known Prado, Reina
Sofía o the Thyssen-Bormemisza.
- Close to 5 “World Heritage Cities”.
-Accomodation for up to 74,300 people, 24 5* hotels.
MEETING POINT FOR TRADE FAIRS & CONGRESSES
-Main business tourism destination in Spain.
- Future Madrid International Convention Centre.
- IFEMA, is the most important trade fair complex in
southern Europe: 42.000 exhibitors per year.

21. 5. ¡MADRID! SUPPORTS BUSINESS
1. THE CITY COUNCIL PROMOTES ECONOMIC
DEVELOPMENT
2. MADRIDEMPRENDE, INVESTORS SUPPORT
www.investinginmadrid.es
www.madridinvestorsupport.es
invest@munimadrid.es

22. MADRID EMPRENDE
Madrid Investors Support
Gran Vía,24 – 5th Floor 28013 Madrid
Tel: +34 91 4804772 Fax:+34 91 4802440
www.madridemprende.com
www.investinginmadrid.es
invest@munimadrid.es