SlideShare a Scribd company logo
www.madlabgroup.com2
Madlab Alpha & Beta
study May 2014
48 Total gyms, 25 with more
than 6 months experience
we studied those 25
www.madlabgroup.com3
the RESULTS!
www.madlabgroup.com4
Revenue went from
$13,000 to
$21,000 per month
54+46+T54%An increase of
www.madlabgroup.com5
Profit went from
$1,800 to
$3,800 per month
80+20+T
120%An increase of
www.madlabgroup.com6
Coach pay went from
$2,200 to
$4,000 per month
80+20+T80%An increase of
www.madlabgroup.com7
Owner hours on the floor
went from 25 to
15 hours per week
40+60+T40%A decrease of
www.madlabgroup.com8
1.	Aquarterofourgymshave
	doubledtheirrevenue
2.	Fivegymshavefinally
	brokenintotheblack
3.	Mostgymshaveincreased
coachpayby2-4times
www.madlabgroup.com9
What’sthetoughestpart?
1.	Findingtherightcoaches
2.	Figuringoutwhattodo
andinwhatsequence
3.	Learninghowtosell
4.	Dealingwiththehuge
workloadofswitchingover
www.madlabgroup.com10
What’sbeenimportant
alongtheway?
1.Mentorship
2.theFacebookforum
3.Onlineschool
4.Believingthatitwillwork
5.Seeingtheinitialresult
www.madlabgroup.com11
Whatwouldyouimprove?
1.Pocketcoachandtechtools
2.Moresupportandmentoring
3.Moresalestraining
4.examples,videos,housecalls
www.madlabgroup.com12
Advicefornewgyms
1.	Goslow,masterthe
	fundamentalsbeforemovingon
2.Deliberatelybuilda
newcoachingculture
3.Findmentors,but
trusttheprocess
www.madlabgroup.com13
Just start!

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