Madhya pradesh tourism.case study
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Madhya Pradesh tourism wanted to utilize social media to promote tourism. They developed a strategy to engage fans on social platforms like Facebook, Instagram, and more. Key objectives were to establish an active social presence, engage customers through dialogue, and promote tourism activities. The strategy included rebranding Facebook, creating engaging content, launching a photo contest, setting up profiles on other platforms, and establishing a social media team for effective content marketing. The contest on Facebook received over 9,000 likes, 700 comments and 388 shares, reaching over 164,000 people. Overall, engagement across social media increased by 1588% through implementing the new strategy.
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Madhya pradesh tourism.case study
- 1. Madhya PradeshTourism Social Media Marketing
- 2. Project Description Madhya Pradesh tourism wanted to make MP as preferred tourist destination among the target audience for which they asked us to build a social media strategy and help in execution.
- 3. The Objectiveset in for the tourism • Established MP tourism a socially active platform and utilize full potential of social media to engage with fans/followers. • Get closer to the customers through dialogue and participation. • Make fans aware of all tourism related activities/programs
- 4. The Social Media Strategy Developed and proposed to engage with all fans around the clock. • Facebook rebranded completely • Engaging content is created • LaunchedTourismYear 2015 and kick off with photo contest in Facebook • Instagram profile set up • Social media team set up • Effective content marketing
- 5. Facebook contest Performance “Ajab MP ki GajabYaadein” Contest Cover image Profile image Contest Rules Contest Album post 1 Post 2 Post 3 Post 4 Post 5 Post 6 Post 7 Post 8 post 9 post 10 post 11 post 12 post 13 post 14 post 15 post 16 Last day contest cover image Total Date 19-Apr 19-Apr 19-Apr 19-Apr 19-Apr 21-Apr 27-Apr 4-May 6-May 7-May 10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May 19-May 19-May Total No. of likes 332 3846 82 2485 582 343 285 325 87 30 115 82 66 168 46 87 88 77 118 96 106 9446 Comments 2 20 15 116 52 42 23 195 8 8 60 56 5 44 10 17 7 5 19 30 10 744 shares 7 51 2 92 54 31 17 58 0 0 15 3 3 22 7 6 4 3 4 7 2 388 Total Reached 6130 37408 10432 20120 13856 11216 10320 10000 4278 2807 5404 2953 2247 5726 2436 2622 3064 2659 3916 2913 4184 164691 Response 15 6 2 19 6 4 1 8 0 2 1 0 0 0 0 64
- 7. Overall Results • The total engagement over the social networking sites count by 1588% 0 1000 2000 3000 4000 5000 270000 275000 280000 285000 290000 295000 300000 305000 310000 315000 April May June July Aug Sept Oct Social Fans Facebook Twitter Google+ Instagram Pinterest YouTube 60 72 34 50 55 57 50 62 38 53 62 79 62 46 54 34 35 57 50 48 50 63 37 35 35 58 63 47 0 15 72 34 50 61 40 1 0 0 1 1 0 1 0 10 20 30 40 50 60 70 80 90 April May June July Aug Sept Oct Social Content Facebook Twitter Google+ Instagram Pinterest YouTube