Madhumathi Kannan is seeking a job applying her skills in business and technology. She has experience in media planning and analysis. She has certifications in Oracle and skills in Java, SQL, databases and data analysis tools like SAS Enterprise Miner. She is pursuing an MBA/MS in Management Information Systems from Texas Tech University with experience developing business and predictive models.

1. 3102, 4th Street
Apt # 30-W
Lubbock, Texas- 79415
Email: madhumathikanan@gmail.com
madhumathi.kannan@ttu.edu
Phone:425-241-6025
MADHU MATHI KANNAN
CAREER OBJECTIVE
To apply my skills and ability in order to achieve the business and organizational goals, be resourceful and innovative to become an important part of the talent pool for the company I work for.
PROFILE HIGHLIGHTS
 Oracle Certified Professional Java SE Programmer(OCP JP)
 Through knowledge of Java EE Web Component and EE Business Component Development(Enterprise Java Beans).
 Good background in SQL,PL/ SQL and reporting functionality.
 Knowledge in Database performance monitoring, Diagnostic and Tuning, Backup and Recovery, managing users and security
 Oracle Database 10g Administrator
a. Complete knowledge Oracle Database, SQL and Oracle Database 10g: Administration I
 Capable of Managing incidents, proactive in terms of preventive maintenance and knowledgeable in terms of risk management.
 Expert in SAS Enterprise Miner in model development and evaluation.
 2 years experience in media field, proven media skills. Have been involved in various media projects involving media planning, quality control, Data analysis, negotiations and result analysis.  Proficiency at grasping new technical concepts quickly & utilizing it in a productive manner.  Believes in continuous learning and possesses an innovative approach.  Possess analytical thinking and innovation & problem solving ability.
 Ability to thoroughly interpret customer business requirements and transform them into applications and other operational requirements.
 Excellent verbal and written communication skills and the ability to interact professionally with a diverse group of executives, managers, and subject matter experts.  Quick learner with the ability to work under pressure and meet deadlines.  Excellent client servicing skills. Effective in supporting customers, managers and team members in fast-paced environments.  Well versed with C, JAVA(Core & Advanced), Servlets, Oracle 10g,and database query languages.Experience in working on Linux based systems
 Expert in MS Office Excel.(Data Generation and Analysis) and Business Report Generation.

2. PROFESSIONAL EXPERIENCE
Lodestar Universal (India Nov 2007 – Oct 2008)
Position held : Media Planning Executive
 Scheduled and managed several media campaigns effectively for Kohinoor condoms, Hindu Business Line Paper, Club Mahindra and Zest
 Part of the core planning team which played a lead role in launching of Durex Apple, Zest Big Beach and Kohinoor Pink Condoms re-launch.
 Delivered weekly, monthly and quarterly reports and analyses to executive managers and field staff, detailing costs and results of media and marketing plans.
R K Swamy BBDO Pvt Ltd (Media Direction) May ’07 - Oct ‘07
Position held: Management Trainee
 Performed pre and post media evaluation for clients like BSNL, Godfrey Philips and Hamdard
 Evaluated and compiled a complete report on various radio stations and recommended their use in media campaigns for various clients.
TECHNICAL SKILLS
 Operating System: Windows 7/8, Android, Linux, Mac OSX
 Design Methodologies: UML-Database-centric.
 Languages: C, Java,SQL,PL/SQL.
 JEE Technologies : JSP, Servlets, EJB  Web Technologies: HTML, CSS, JSP, SERVLETS, EJB, JDBC, JAVA SCRIPT, XML.
 Databases: Oracle Database Server 10g,Microsoft SQL Server, MySQL.
 Tools: Eclipse,Netbeans,MS Office, Photoshop,Coreldraw,Flash,SAS Enterprise Miner.
ACADEMIC PROJECTS
Texas Tech University Lubbock,TX,United States
Graduate Student
Business Model April 2013
 The goal of the project was to outline the product/service design, process design, competitive strategy, locations where the product or service would be available.
 Developed a complete Business Model incorporating concepts from operational management..
 Developed several simulation models as part of the project.
Predictive Analysis using Data Mining May2013  The objective of the project was to follow complete project development lifecycle to build a predictive model to analyze patterns and suggest YouTube videos to users based on their previously viewed videos.

3.  Data preprocessing using SAS Enterprise Guide.  Pattern discovery analysis using SAS Enterprise Miner.
University of Madras Chennai,Tamil Nadu,India
Graduate Student
 Completed Thesis on topic “ In Film Advertising”
 Have been a part of PR campaign” Chennai Idhu Namma Oooru” held in 2007.
 Was part of the core team for the shortfilm “The beginning of an End “which won the best short film award in MOP Vaishnav College for Women 2007.
 Done several shows for our College Community Radio, which was aired on MOP CRS (107.8)
 Contributed several article for college news paper “ MOP Yuvashakthi” which got published
EDUCATION
MBA/MS Management Information Systems, TEXAS TECH UNIVERSITY [GPA: 3.2/4.0] Lubbock, TX, United States Aug 2012-Present
Expected Graduation Date: May 15th 2015
 Relevant Courses: Data Mining and Texting, Data management & Business Intelligence, Business Analytics and ERP systems, Database Concepts,Systems Analysis and Design,Statistical Concepts for Business Management, Financial Management Concepts and Tools, Strategic Management, Decision Theory,Operations Management & Management Science, etc
Masters of Art in Communication, UNIVERSITY OF MADRAS (India)-[ GPA:3.9/4.0]
June 2005 - April 2007
 Relevant courses: Journalism, Communication, Advertising and Public Relations
Bachelor of Science in Electronic Media , UNIVERSITY OF MADRAS ( India) [GPA :3.7/4]
June 2002 - April 2005
 Relevant courses: Electronics and Communications, Video production, Audio Production, Mass Communication, Principles of Journalism, Media Laws and Ethics
REFERENCES
Available upon request