This is is a campaign wich will consist of new business model development, application of sustainability guidelines, educational activities, digital innovation, and a regional, national and EU wide policy campaign for sustainable production & services standards. Starting in Catalunya -Made in (Catalunya)-, its goals are to create and protect sustainable employment and to kick-start high economic growth. It will start with a multi-stakeholder dialogue.

1. MADE IN (LOCAL)
A policy campaign for sustainable employment

2. Think Big, Start Small
The campaign will consist of Its goals are to create and It will start with a
new business model protect sustainable multi-stakeholder dialogue.
development, application of employment and to
sustainability guidelines, kick-start high economic
educational activities, digital growth.
innovation and a regional,
national and EU wide policy
campaign for sustainable
production standards.

3. SME
Training
Business
develo-
pment
Leader Coalition
building Multilevel Campaign
engage- (regional + national + EU)
ment
Pilot Digital
projects Innovation
Sector 1
(eg. furniture) Sector 1 Sectorial
Sector 2
(eg. textile) Strategies
(eg. tourism)
Kick off Multi-stakeholder
dialogue

4. Growth & Increase % of Improve workers conditions
Industrial Workforce
“sustainabilization” value-added in industrial and rise demands
restructurization qualification
of the economy sectors exporting to EU
Create and protect
sustainable
employment
Sustainable production standard for
new products marketed in the EU
Build Stimulate Develop Rationalize Levy new products
Engage youth,
sustainability green supportive existing marketed in EU unless
industry & SMEs
competnces employment policies legislation sustainably produced
Training programme for SMEs Sustainable business development National and EU wide policy campaign
Collaboration with design Pilot projects and Identification of Organization development Fundraising
schools & training programmes apprenticeships in SMEs supportive policies
Multi-
stakeholder
dialogue

5. Less added value
The furniture sector as an example:
– Volume of production in Spain fell back by 3,5
billion Euros from 8.642 million in 2005 to
5.183 million in 2010
– Imports represented a value of 2.018 million
Euros in 2010
– Impact of the collapse of construction and
growth of large surface retailers (e.g. IKEA)

6. Policy recommendations
AIDIMA: «falta otra visión “La Indústria catalana Prospectiva de la
de negocio» para solucionar després de la crisi” indústria 2018:
«problemas estructurales restructuring and innovation a sustainability scenario
de los modelos de negocio is needed combined with an will produce the highest
en la industria». effort to improve the growth rate.
qualification of the work
force.

7. Putting the boots on the ground
Two or three pilot projects Learning from pilot projects Replicate pilot projects and
of apprenticeships within to bring sustainable sustainability training
new sustainably managed development to SMEs across Spain.
business models (in new or across the country:
existing organisations): evaluate pilot projects, set
design and develop up vocational training of
products and services, sustainable development
recruit people, find consultants to SMEs.
production sites,
equipment, set up
distribution networks etc.

8. Policy campaign
For sustainability standards By building a coalition with By organizing events,
for all new products and NGOs, leading businesses building and maintaining
services marketed in the with CSR programmes, website and networks,
EU. For the regions of Spain EU member state commissioning policy
to champion this campaign. governments and business analyses, lobbying EU
associations. institutions etc.

9. Step by step
A starting phase comprising An initial learning phase A phase intended to
multi-stakeholder comprising the set up of broaden the base by
dialogue in various two or three pilot repeating these exercises in
locations. projects. other locations, starting
training of sustainability
consultants and starting the
policy campaign at regional,
national and EU levels.

10. The start:
multi-stakeholder dialogue
First session to discuss: 3 sessions to define pilot Outcomes: awareness,
• overall strategy projects and identify shared perspective of the
• identify priority areas elements of draft business problem and its solution,
plans in three sectors road map to pilot projects.
• produce overview of
policies already in place
that may (dis)favorably Outputs: Advisory
affect the intitiative committee, sectorial
strategies, reports, draft
• follow up (action, business plans
organisation, reporting)