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Launching
Mobile Deposit
By: Alex Barker &
Tony Rasmussen
$2.9b in assets, 360,000 members
                 63 branches, based in Salt Lake City, UT
Tony Rasmussen
SVP eServices    Summary

                 +Launched Mobile RDC June 1

                 +Launched Mobile Banking Sep 2005

                 +43,000+ Mobile Banking Users

                 +12,000 Transit items per month
Alex Barker
SVP / CIO
50,000                     MACU - Mobile Banking Adoption Growth
                                                                                                                                            43,000+ Users
45,000


40,000


35,000


30,000


25,000                                                                                                                                 Launched MFM

20,000

                                                                                           APPS & SMS Launch
15,000


10,000


 5,000


    0
         Sep-05

                  Dec-05

                           Mar-06

                                    Jun-06

                                             Sep-06

                                                      Dec-06

                                                               Mar-07

                                                                        Jun-07

                                                                                 Sep-07

                                                                                          Dec-07

                                                                                                   Mar-08

                                                                                                            Jun-08

                                                                                                                     Sep-08

                                                                                                                              Dec-08

                                                                                                                                         Mar-09

                                                                                                                                                  Jun-09

                                                                                                                                                           Sep-09

                                                                                                                                                                    Dec-09

                                                                                                                                                                             Mar-10

                                                                                                                                                                                      Jun-10

                                                                                                                                                                                               Sep-10

                                                                                                                                                                                                        Dec-10

                                                                                                                                                                                                                 Mar-11
                                                                                 WAP                  APP                SMS
5,000
                           10,000
                                    15,000
                                             20,000
                                                      25,000
                                                               30,000
                                                                        35,000
                                                                                 40,000
                                                                                                   50,000


                                                                                          45,000




               0
      Sep-05

      Dec-05

      Mar-06

      Jun-06

      Sep-06

      Dec-06

      Mar-07

      Jun-07

      Sep-07




WAP
      Dec-07

      Mar-08




APP
      Jun-08

      Sep-08

      Dec-08




SMS
      Mar-09

      Jun-09

      Sep-09
                                                                                                    MACU - Mobile Banking Adoption Growth




      Dec-09

      Mar-10

      Jun-10

      Sep-10

      Dec-10

      Mar-11
50,000                     MACU - Mobile Banking Adoption Growth
                                                                        *Featuring Key Milestones
                                                                                                                                                                                                 10b Downloads
45,000                                                                                                                                                                                           from App Store


40,000                                                                                                                                                  iPhone 4 Released /
                                                                                                                                                    1b Android Apps Downloaded

35,000
                                                                                                              Android Phone
                                                                                                            & Market Released
30,000

                                                                                                                                                   2b Downloads
25,000                                                                                                                                            from App Store


20,000

                                                                                                Apple App
15,000                                                iPhone Released                          Store Opens


10,000


 5,000


    0
         Sep-05

                  Dec-05

                           Mar-06

                                    Jun-06

                                             Sep-06

                                                      Dec-06

                                                               Mar-07

                                                                        Jun-07

                                                                                 Sep-07

                                                                                          Dec-07

                                                                                                   Mar-08

                                                                                                              Jun-08

                                                                                                                       Sep-08

                                                                                                                                Dec-08

                                                                                                                                         Mar-09

                                                                                                                                                    Jun-09

                                                                                                                                                             Sep-09

                                                                                                                                                                      Dec-09

                                                                                                                                                                               Mar-10

                                                                                                                                                                                        Jun-10

                                                                                                                                                                                                  Sep-10

                                                                                                                                                                                                           Dec-10

                                                                                                                                                                                                                    Mar-11
                                                                                 WAP                  APP                  SMS
Macu launching mobile deposit
Macu launching mobile deposit
Macu launching mobile deposit

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Macu launching mobile deposit

  • 1. Launching Mobile Deposit By: Alex Barker & Tony Rasmussen
  • 2. $2.9b in assets, 360,000 members 63 branches, based in Salt Lake City, UT Tony Rasmussen SVP eServices Summary +Launched Mobile RDC June 1 +Launched Mobile Banking Sep 2005 +43,000+ Mobile Banking Users +12,000 Transit items per month Alex Barker SVP / CIO
  • 3. 50,000 MACU - Mobile Banking Adoption Growth 43,000+ Users 45,000 40,000 35,000 30,000 25,000 Launched MFM 20,000 APPS & SMS Launch 15,000 10,000 5,000 0 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 WAP APP SMS
  • 4. 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 50,000 45,000 0 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 WAP Dec-07 Mar-08 APP Jun-08 Sep-08 Dec-08 SMS Mar-09 Jun-09 Sep-09 MACU - Mobile Banking Adoption Growth Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11
  • 5. 50,000 MACU - Mobile Banking Adoption Growth *Featuring Key Milestones 10b Downloads 45,000 from App Store 40,000 iPhone 4 Released / 1b Android Apps Downloaded 35,000 Android Phone & Market Released 30,000 2b Downloads 25,000 from App Store 20,000 Apple App 15,000 iPhone Released Store Opens 10,000 5,000 0 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 WAP APP SMS