G.Nivedith, known as MacroTraveller, is an experienced travel blogger and digital marketer who quit his job in 2015 to pursue travel full-time. He documents his experiences in over 40 countries on his blog and social media under the hashtag #MacroTraveller. In 2015, he partnered with fellow travel blogger Hrish Thota to share experiences under the joint brand #DhempeNivyTravels. Their content focuses on travel, food, culture and technology, reaching millions monthly across multiple social media platforms and websites.