Social Media Day 2012 was organized in Bangalore, India by Graffiti Collaborative to celebrate and bring together social media enthusiasts. The all day event included an Instagram walk in the morning, a panel discussion with local social media experts, a pre-party with tweet-to-win cocktails, and an evening party with comedy and games. The organizers promoted the event extensively across social media platforms like Facebook, Twitter, Instagram and LinkedIn using the hashtags #smdayblr and #smday which trended highly.