Big data marketing strategies were discussed including data science, engineering, and visualization. Challenges with unstructured and uncorrelated data were covered. The use of big data and marketing together was explained focusing on messages, timing, frequency, and audiences. Persona-based offline and online data was described for identifying and structuring audiences. Non-programmatic solutions using first and third party data were provided for Facebook, Google, and EMC offerings. Contact information was given for those interested in big data marketing solutions.

1. Big Data Marketing
30 Mins Instant Course For EMC Team
Townhall Meeting 15 Jan 2018
Prepared by : Eddy Yansen ( eddy@emc.group )

2. What is it ?
Data Science ( Statistician )
Big Data ( Engineer / Cloud )
Data Visualization ( Business Users )

3. Challenges
Unstructured Data
( time / number / amount )
Uncorrelated Data
( effect factors : Pricing )

4. Big Data + Marketing
Message ( Communication )
Timing (where,when) + Frequency
Audience
PERFORMANCE / RESULT
[ SALES / MEMBER ]

5. Audience
PERSONA-BASED
OFFLINEDATA

6. Offline Audience - Data Onboarding
PERSONA-BASED
OFFLINEDATA
1. Data Customers ( Members )
2. Data Transaksi ( Frequent Flyer )
3. Data Location / Stores
4. Best Selling Products
5. Etc

7. Audience
PERSONA-BASED
OFFLINEDATA
Non Programmatic Solutions
FACEBOOK ADS : https://www.facebook.com/business/a/custom-audiences
GOOGLE ADS : https://adwords.googleblog.com/2015/09/Google-brings-you-closer-to-your-customers.html

8. Audience
PERSONA-BASED
ONLINEDATA
Non Programmatic Solutions
ONLINE DATA ?
- Click Journey Data
- Online Transactional Data
- Reading ( Content Engagement ) Data

9. Audience
PERSONA-BASED
OFFLINEDATA
Non Programmatic Solutions
1st Party Data Audience
- Buy more than 10 times in 2017
- Not Frequent Flyer Member Yet
- Payment Use : VISA
4500 Data Email + Name Details
3rd Party Data Audience
- Location at : Jakarta Only
- IOS ( IPhone ) Users
Online Data
- Visitation above 3 times.
1500 Intersectioned Data
MARKETING MESSAGE :
VISA CARD FREQUENT FLYER
AIR ASIA MEMBERSHIP

10. EMC OFFERING
PERSONA-BASED
OFFLINEDATA
Non Programmatic Solutions
1. First Party Data - Identification, Structuring and Mapping
2. Data Onboarding Process ( Manual / Automatic )

11. Your business looking for BIG DATA MARKETING solution ?
Contact us at www.emc.group
Eddy Yansen
Eddy’s areas of expertise include marketing consumer behaviors research, technology management, and digital
marketing strategy. He is Doctorate researcher in Artificial Intelligent for Marketing field that his research and
publications in digital marketing like social media influencing factors, semantic coding in digital discussion and other
topic have been well received among academician and professionals.
He is teaching research methodologies especially experimental mix method in International University in Jakarta, as
well as technical courses like R-Programming, Python, SAS, Scala in London School of Technopreneur (www.lstp.id).
Reach him at : eddy@emc.group