Developing rich content for mobile experiences – Jennifer Foley, Director of Interpretation
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Developing rich content for mobile experiences – Jennifer Foley, Director of Interpretation Take a Deep Dive into Gallery One at the Cleveland Museum of Art - September 19, 2013 Museums and the Web at The Cleveland Museum of Art
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These include: the ARTLENS Gallery, Wall, Studio, and App, our Collection Online, and our Open Access initiative, and our photogrammetry. Each year, we've unveiled an exciting new project which has made us well-known in the field – we've gained a lot of attention over the years, and people always want to know how we achieve these accomplishments. Today, we're giving you a behind-the-scenes tour.
Our backend data content and systems are what make our outward facing experiences engaging, fun and connective. We create content organically in tandem with the museum's workflow. Our digital projects are "sustainable, scalable, iterative"
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Presented on 11/20/2019 as part of the Open GLAM Now webinar series:
https://www.raa.se/in-english/events-seminars-and-cultural-experiences/open-digital-heritage/
The video on slide 49 can be found here: https://www.youtube.com/watch?v=c9DG4XZSH98
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Jane Alexander, Chief Digital Information Officer at the Cleveland Museum of Art
Talk given at the Smithsonian Institution Digitization Conference, October 3, 2019
Watch the video in slide 54 here:
https://www.youtube.com/watch?v=c9DG4XZSH98
Jane Alexander describes the digitization process and back-end development that made awe inspiring digital initiatives possible at CMA, and how the digital innovation team is using data analytics to understand the impact of these projects on the visitor experience.
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Recent museum launches and "reboots" highlight new approaches, though all museums are grappling with these challenges, and many are developing innovative solutions. Museums are exploring diverse approaches, including new open source projects such as Nodel. These approaches are rooted in varied and overlapping drivers. This professional forum invites you to explore the needs and the range of approaches in managing exhibition technology, using examples of deployments as a way to surface the broader challenges for the sector.
Several dimensions will be explored: People - Facilitate working "across the silos" with Design, Exhibition, Education and IT and Interactive development to create a space that works together - Grounding our approaches in user stories - Promoting inclusivity Systems - System/device management and imaging - Content management - Software/code management - What analytics do you review and how can you capture them - Management consoles/dashboards and remote management - Systems integration and APIs - Standards and standardization Sustainability - How do you build to be sustainable and scalable - How do you create a backend that can be flexible and grow with the future outward experiences - How do you move from Project Management to Product Management - How do you budget a project for the year after it opens - Contract management, and how do you create contracts that ensure no change in scope - Open source vs bespoke vs proprietary approaches - How does the technology team manage now and into the future? - Troubleshooting a problem through workflow (Hardware, software, database, wifi, infrastructure, human error, etc...) The session will draw upon the experiences of multiple diverse institutions and practitioners, to set the stage for a discussion on the issues and drivers that institutions face, and approaches for tackling them.
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Co-Presenter : Jane Alexander, Chief Information/Digital Officer, The Cleveland Museum of Art
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Invisible Architectures - Supporting Public-Facing Technologies
Technology has become a common aspect of the museum visitor experience. Kiosks, mobile apps, ticket sales, signage, etc. combine to create the integrated experience our visitors expect. In order to provide this experience, these systems can no longer be developed and maintained as separate parts. It is necessary for interactive systems to share data and media, point of sale systems to share visitor data, and signage systems to link to event scheduling.
Supporting these systems has a significant impact on the museum’s technology infrastructure and systems. Networks have to support ubiquitous Wi-Fi for visitors, deliver streaming content to kiosks and apps, and support location based technologies. Collection Information and digital asset management systems have to be adapted to provide content to support interpretive projects in galleries and online. Multiple visitor information systems have to be integrated to provide the personal experience the visitor expects. All of this technology has to be kept running and updated.
Panelists will discuss specific projects at their institutions and how they are addressing these challenges followed by a QA session. Jane Alexander; Chief Information Officer, The Cleveland Museum of Art will present “Beyond Beta - CMA’s iBeacon Technology is Live” which describes how iPad, iPhone and Android smart devices engage 270 Bluetooth iBeacons that triangulate visitor location within one meter offering a seamless and rich experience of each work assimilating art history and education with intuitive essential video, audio, text and still-image content. Jane will also discuss how CMA’s analysis of visitor engagement and changing tastes and trends in visitor experience, guide exhibit layout and support materials as well as shape next iterations of CMA’s app ware.
Brian Dawson; Chief Digital Officer, Canada Science and Technology Museums Corporation will present ‘Digital Reboot: Building and Invisible Architecture from the ground up.” The Canada Science and Technology Museum is closed for major renovations until 2017, in which the museum experience is being completely rebuilt. The museum is undergoing a digital transformation, including a complete "reboot" of the digital experience. Brian will outline the approach taken by CSTM in rebooting the museum experience, highlighting lessons that should be broadly applicable to other institutions.
Bill Weinstein; The John H. McFadden and Lisa D. Kabnick Director of Information and Interpretive Technologies, Philadelphia Museum of Art will present “0 to 60 in no time” which describes how the IT department has had to adapt and grow the infrastructure and back end systems to accommodate to the increased usage of technology in the galleries. Bill will discuss the development of hardware standards for interactives, installation of supporting infrastructure, development of databases to track usage and how these projects affect budging and fundraising.
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Over the last few years, museums have developed strategic plans to leverage technology in support of goals such as community engagement, institutional alignment, scholarship, media production and artistic excellence. Multiple museums have created Digital Strategies (or other tools such as Road Maps or Guiding Principles) to guide these efforts. Museum technology departments have been reorganized and comprehensive back-end strategies and museum wide processes created to activate their world-class collections, connect art with people, and drive on-site and online attendance. HOWEVER, the big questions remain: How are museums implementing these strategies? What processes do they use to support and approve digital initiatives? How do they measure success? How do they keep strategies current and top-of-mind? How do they get support from management and donors? What works and more importantly what doesn’t?
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#MCN2014 - Risk Management, Security, and Getting Things Done: Creating Win-W...
Jane Alexander,CIO,Cleveland Museum of Art
Brian Dawson, CDO, Canada Science and Technology Museums Corporation
Yvel Guelce, Director of Infrastructure Technology
Children's Museum of Indianapolis
IT staff are often seen as the "Bad Guys," naysayers to anything new and exciting, in the quest to protect the organization from security breaches. In this session, four museum IT leaders will show how common struggles in security can be turned around to develop positive partnerships with other departments for pro-active risk management.
Ranging from simple to complex, the issues each museum faces transcends cost and institution size. The presenters work at wildly diverse organizations but face surprisingly similar issues. Among the topics they will address are how federal policy requirements and PCI compliance affect their organizations, finding budget-conscious ways to meet the rules, encouraging safe practices by end users, using IT risk management to assist senior staff in making informed decisions, and educating employees at all levels. Attention will be given to the everyday struggles common to all IT professionals--for example, changing passwords, Bring Your Own Device, and securely managing information in the cloud. The discussion will then open up to a roundtable format for sharing of successes and frustrations, questions, and comments.
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KyleJaebker, Director IMA Lab -
Indianapolis Museum of Art, AliceWalker
Antenna International, Jane Alexander, CIO, Cleveland Museum of Art
Our perception of how visitors engage with our collections often differs dramatically from the data that can be pulled from in-gallery, mobile, and web platforms. So, what are your visitors actually telling you, and how should you respond to it? We will consider meaningful ways in which museums and other cultural organizations are capturing, reporting on, and using in-gallery, mobile, and web data to transform the visitor experience. Means of tracking data such as proprietary tools, readily available software, and Google Analytics will be discussed. We will examine whether visitor behavior data can demonstrate engagement in content--and if so, how we determine whether the engagement is successful. Presenters will discuss how they have employed user data to tailor content, influence programming, inform digital strategies, and build community.
Kyle Jaebker will highlight how the Indianapolis Museum of Art is collecting and utilizing data via its dashboard, including lessons learned and plans for iterating on the tool. Review of other IMA projects will include analytics from in-gallery interactives, Wi-Fi traffic in galleries, and data gleaned from Bluetooth Low Energy (BLE). Alice Walker will discuss data analytics from mobile projects at partner sites in the Americas and Europe, focusing on how demographics across languages and cultures may factor into engagement, and will consider possible applications of this information. Walker's discussion will also include Antenna's deployment of data to provide content access, such as pushing data to visitors with disabilities. Jane Alexander will discuss how CMA’s digital roadmap includes how their in-house research and evaluation department works with technology and digital experience at the beginning of a project to set standards for gathering analytics before development has begun.
Moving Ground Zero: Implementing Digital Strategy at the Cleveland Museum of Art
Three years ago, the Cleveland Museum of Art chose to leverage technology to support its lofty goals of artistic excellence, scholarship, and community engagement. The museum developed and implemented a comprehensive digital strategy to activate its world-class collection, connect art and people, promote new scholarship and support research, promote on site and online attendance, increase financial support, promote both external and internal collaboration, and help staff work smarter by targeting artwork information, interpretive content, research resources, and supporter-relationship data.
This paper will explore the scope and core elements the CMA’s digital strategy; staffing requirements and the interdepartmental steering team put in place to guide digital strategy; the backend systems put in place to support flexible access, both in theory and practice; and the effort required to pull everything together for recent high-profile information-based projects including Gallery One, ArtLens for iPad and smartphone, Collection Online, Central Table, and cloud-based Archival Repository.
The combination of master data and backend systems has moved ‘ground zero,’ and eliminated the need to start from scratch. This paper will summarize the process put in place to review the needs and guide implementation for new technology projects, reflect on lessons learned, provide practical advice for practically eliminating ‘one off’ projects.
MW2014 - Gallery One, The First Year: Sustainability, Evaluation Process,
The Cleveland Museum of Art created Gallery One to build audiences by providing a fun and engaging environment for visitors with all levels of knowledge about art. Gallery One opened to the public, January 21, 2103 This session will address the three questions most frequently asked by colleagues: 1) Is the concept behind Gallery One working? We will take a look at the inaugural year of Gallery One. We will discuss gaming & playful experiences through the Gallery One Lenses. We will take a closer look at the ArtLens iPad app and share the museum's findings, including the audience research team's immersive study involving observations and intercept interviews with visitors. In addition, we will review analytics of the interactives, including the iPad app's onsite vs. offsite visitor experience, and discuss how the Collection Wall and ArtLens app are being utilized by visitors as tools for discovery and for creating new pathways through the museum's collections. 2) How can the museum sustain Gallery One? We will address the museum's digital media strategy, including 1) how the backend systems and staff workflows have been adjusted to maintain the "big data," and 2) support for operating costs, from content development to hardware. We will also speak to new content development strategies for the iPad app that ensure as many objects as possible have rich media interpretation. 3) What are the next steps? What is Gallery One 2.0? - We will discuss plans for refreshed art installations and interactive technology in Gallery One. We will demonstrate the museum's new ArtLens for iPhone and Android. We will also share our process in adapting the iPad app functionality and content to the smaller device. And we will show how the Collections Wall is being leveraged to promote major exhibitions, and as a tool for gauging visitor interest in themes under development for permanent collection installations, exhibitions, and educational program development
Panel Discussion, The Future of the Museum: Technology
Panel Discussion, The Future of the Museum: Technology
Monday, February 10, 2014 - 6:00pm - 7:00pm
This event is open to the public.
SOLD OUT
A century ago, the “new technology” in American museums was electric lights. Today,Enrico Meneghelli (1853-after 1912), Studio Interior, 1879. Oil on panel, 35.6 x 24.8 cm. Boston Athenxum purchase in honor of Rodney Armstrong, with funds provided by several anonymous donors, 2008. with the advent of computers, the Internet, flat panel touch screens, and myriad portable electronic devices, museums have a huge range of technologies to explore and use in carrying out their missions. This second of three panels on “The Future of the Museum” explores how the rapidly developing digital revolution is affecting these traditionally conservative institutions. Is new technology a threat or an opportunity? Which museums are in the forefront of using these powerful tools?
Three innovating technology specialists, including Jane Alexander, chief information officer, The Cleveland Museum of Art; Teresa Lai, senior manager of online publications, senior producer in the Creative Production Division of the Digital Media Department, The Metropolitan Museum of Art, New York; and Amit Sood, head of the Google Art Project, will discuss the challenges and delights of bringing technology to the museum world.
MCN 2013 - Big-Picture Strategy for Collection-Information Technology Project...
MCN2013 - Big-Picture Strategy for Collection-Information Technology Projects at the Cleveland Museum of Art
Speakers: Jane Alexander, Jeanne DeBonis, Andrea Bour and Niki Krause
How do you get and use data about your collections out there for the public to enjoy? How do you reach the researcher? How do you make sure the information offered up for each artwork is correct and current, wherever and whenever it's used? How do you make sure one change in the data is reflected everywhere? It takes a "big picture" strategy to get it right! The Cleveland Museum of Art shares its holistic approach to artwork-related information--from metadata standards and systems development, to integration and user interface--and illustrates its effectiveness with eight short case studies from recent and current technology projects. The team will also highlight the back-end data flows that enable these projects, and share hair-raising, real-life tales of data run amok when projects temporarily lose sight of the "big picture."
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