The document describes a proposed web banner ad for the Lytro camera. The ad would start with an out-of-focus picture in the banner to grab users' attention. When moused over, the banner would take over the screen and a hand holding the Lytro camera would appear, bringing the picture into focus to demonstrate the camera's ability to refocus pictures after they are taken. Additional details about the camera's features would be provided along with hotspots allowing users to replicate the refocusing experience of the Lytro camera without seeing it in person.