The document discusses emerging visual technologies including interactive videos, shoppable videos, jog dials, cinemagraphs, social/crowd directing, Kinect cinema, flying cameras, robot enhanced gaming, panoramic low-cost video, projection mapping, steady lenses, and enhancing the invisible. These technologies allow for new forms of interactive storytelling, user-generated content, enhanced shooting and post-production capabilities using low-budget options that were previously only possible with expensive equipment.

1. Trend Report // January 2013
VISUAL
TECHNOLOGY
Open field for experiments

2. 12 Examples

3. Interactive Videos
experiencevirginamerica.com/
Not quite new, but getting more
and more popular for brands: The
film stops at certain moments and
is not going on unless the user
interacts (click, drag & release),
further. Contents are partly
produced with high expenditure or
are generated by users. Also
classical-cinematic interactions
(before / back, more slowly /
faster) are used (see jog dial).

4. Shoppable Videos
http://www.juicycouture.com/on
/demandware.store/Sites-Juicy-
Site/en_GB/Page-
Show?cid=overlayTV
Spectators can choose products
out of the film and put into their
shopping cart. YouTube offers
that as a technology. During the
current beta phase companies are
testing variations, with/without
stopping of the film.

5. Jog Dial
http://www.dole-earth.com/
The mouse wheel as jog dial:
By scrolling cinematically forward /
backward the user moves through
different scenarios. Within these
scenarios further short videos with
explanations can be started.

6. Cinemagraphs
http://www.wrangler-
europe.com/
Cinemagraphs used in
combination with interactive video:
A part of the still picture is overlaid
by suitable moved picture
(sometimes as animated gif).
Example: A pocket dangles, hair
flutters in the wind.

7. Social/Crowd Director
http://pakderegie.filmfestival.nl/
A social media experiment in the
Netherlands allowed Twitter users
to direct a live feature film which
was transferred on tv. Only the
frame action was set, while all
three seconds the actors got
stage directions from Twitter
users.

8. Kinect Cinema
http://vimeo.com/42852185
The 3D-data of a Kinect are by
software (rgbdtoolkit.com)
combined with the colour data of
a SLR camera.
Result: a texturized grid net with
24 pictures per sec., a hybrid from
CGI and video. The data can be
processed new in the
postproduction from any angle of
view.

9. Flying Camera
http://youtu.be/pF0uLnMoQZA
"Spherical Flying Machine",
developed by the Japanese
ministry of defence: Can be
steered centimetre-exactly in
rooms. If one pushes them away ,
it comes back fast as lightning. If it
is not steered by radio, it steers
itself.

10. Robot Enhanced Gaming
http://www.indiegogo.com/robo
tdragonfly
Palm-sized robot that flies like a
bird and hovers like an insect;
Designed for aerial photography,
advanced gaming, R&D and
security. A wifi-enabled, super-
small, smart and energy efficient
robotic insect. With up to 20
sensors onboard, the Dragonfly is
the most advanced and compact
flying platform out there.

11. Panoramic Low-Cost Video
https://vimeo.com/38064364#
The GoPano micro is a lens for
the iPhone that enables you to
create 360° panoramic videos. It
uses a specially curved mirror
which gathers light from all
directions and funnels it into the
iPhone’s camera. The free
GoPano app then transforms this
image into a live interactive scene
where you can control the view.

12. Projection Mapping
http://www.youtube.com/watch
?v=B-ycInWFhNc
Film and animation sequences are
projected on a static object and
are suggestive of spatial
movement. Example: Presentation
of the Range Rover Evoque.

13. Steady Lens
http://youtu.be/9Q_lcFZOgVo
Objective lens provides even at
high zoom and in ramshackle
situations an absolutely quiet
picture.
The light is caught by an
extremely light mirror which can
be turned like lightning via PC
control on all axes. For playing
table tennis the ball can be
zoomed near and held in the
focus, e.g.

14. Enhancing Invisible
http://youtu.be/sVlC_-e-4yg
A software, developed at the MIT,
visualizes insignificant oscillations
and colour changes in videos by
isolating and stressing particularly.
Examples: The swinging of a
guitar string, the dry of colour on
paper, breath and pulse of a
person.

15. Summary
Interactive Storytelling and video shopping
can draw attention to brands and products.
The idea remains important.
User generated video content can be found
right next to complex and expensive
productions.
New technical options for the shooting:
Low budget for the perspectives which
required expensive equipment earlier .
New technical options for post production:
Arithmetic power and memory capacity
open ways to new applications.

16. Visual Technology // Trend Report
KAMERA AB!