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LXL Ideas - brand story & evolution
The document outlines the brand and design guidelines for lxl ideas, previously known as edumedia, emphasizing its mission to enhance education through innovative, engaging learning experiences. It discusses the need to unify various brands under a common vision and to redefine the meaning of education, focusing on holistic development, empathy, and enjoyable learning. Furthermore, it highlights the importance of preserving valuable practices while discarding outdated beliefs to foster a progressive educational environment.
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LXL Ideas - brand story & evolution
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- 2. Project Brief LXL Ideas,formerly EduMedia, impacts learning and creates experiences for students, parents and educators. They make award-winning films, organise large- impact events, publish authoritative writing and deliver holistic research & training This brand is defined by its properties Krayon, Mentor, Activity and School Cinema. Our purpose is to consolidate this brand and create its MTP (MASSIVE TRANSPORMATION PURPOSE ). To define the single source under which all of these brands have emerged and create a single vision that unifies them and aligns them towards their larger purpose and goal.
- 3. Insight Mining workshop Mininginsights for the corporate brand direction and the brand architecture
- 4. Big Impact By EduMediaand its people In the Field of I-MINE WORKSHOP LIFE SKILLS EVENTS CONCEPT CREATION RESEARCH For KIDS PARENTS TEACHERS PRINCIPAL Human aspects of learning Concepts to reach out to children Engaged Learning Outward integration I Inner awareness Self awareness : More humane Innovators / Pioneers Young Coordinators Self discovery Ability I Empathy Scale Competence Character Enjoyable Learning
- 5. Aware Sensitive Progressive Responsible Skill-based Learning Innovative Concepts Creative Methodology Sale of Operations Recently,education systems worldwide have seen a great number of changes. There is now greater awareness about comprehensive growth of children; to make them more aware, sensitive, progressive and responsible human beings. People are becoming increasingly mindful about the difference between curriculum-based learning and skill-based learning. EduMedia impacts Education in India through its innovative and engaging learning materials using various media like print, events, cinema, training & research etc. Its strength lies in its ability to innovate concepts, creative methodology and scale of operations.
- 6. As EduMedia is highly versatile so… WHATDO WE REALLY DO ? Make Iearning fun Believe in learning naturally Believe in learning from life Enabling future NEXT Provide opportunities to people to empower themselves Prepare kids to deal with Life’s challenges and for a better tomorrow Enrich lives Through different mediums Create engagements + bringing clarity in education
- 7. What are our values ? Fun| Exciting | Youthful Passionate Integrity | Genuine | Sincere Humility Innovative Inspiring Evolving Perseverance
- 8. DESTROY Culturally, what practices,ideas, values do we need to destroy. To begin a new cycle of creation, prosperity and success, one has to let go of shackles of redundant values, practices and belief-systems inside, and outside, the organization. Culturally, what practices, ideas, values do we need to preserve. Every relevant and beneficial idea, value and practice needs to recognized, valued and preserved to carry forward. PRESERVE INSIDE THE COMPANY The core idea in all the projects Zeal to innovate Energy / Momentum Honesty + Integrity Being ahead of times / Habit of being the pioneer Large impact The team spirit + Ownership Learning from the past Inside the Organization Start-up image (Name) Oblivious mindset to learn Routine Rigidity Stress Less than perfectionist (Chalta hai)attitude OUTSIDE THE COMPANY (from education system) Life beyond academics Redefine the meaning of education Excitement and enjoyment in education Noble & genuine approach to education Parental expectations and perceptions Better teachers Acceptance to change Create EduMedia’s imagery as path breakers / pioneers INSIDE THE COMPANY (from education system) The belief in education as the solution of future problems : Education as Hero Concern for the future of kids Ability to prioritize / spend on education EduMedia’s goodwill and respect in the industry Leadership in the niche space INSIDE THE COMPANY Cohesive view / objective Create within : Engage ALL Pro-activity Open-mindedness for learning new things Innovation & Future Intrapreneurship Empathy for the world Fun Open environment Outside the Organization (from education system) Seriousness of the education system / educators : By Focus on scholastics Close mindedness Disconnect with the real life issues Barriers to change CREATE Culturally, what practices, ideas, values do we need to create.
- 9. Reimagine 2020 CONSCIOUS AND SUB-CONSCIOUS AMBITIONSOF THE CORE TEAM CAME INTO FORE THROUGH THIS EXERCISE: Home schooling Online Counseling Inspirational and life- changing engagements in education Academics beyond marks Change in the way parents/ teachers/ schools engage with kids
- 10. Reimagine 2020 CONSCIOUS AND SUB-CONSCIOUS AMBITIONSOF THE CORE TEAM CAME INTO FORE THROUGH THIS EXERCISE: Changemakers in the Education To work with schools as partners and consultants EM Certification: Quality of teachers, infrastructure, qualities of education policies & facilities and more To continue making education enjoyable
- 11. Overview Does the name‘EduMedia’ reflect the character, competence, values and ambitions of the company and its verticals? How do we stand for competence & character? How are we going to communicate the same internally and externally? How can we redefine the meaning of education in India and abroad ?
- 12. OVERVIEW How canEduMedia take the high ground in the field of education through different media and establish their imagery as pioneers / innovators ? While evolving with the education ecosystem, what are the relevant product or service categories EduMedia should target to enter in the future? E.g. Home schooling, Online Counseling, Consultation to schools & parents While taking care of all serious business outside, how can EduMedia keep the zeal, focus, cohesiveness of vision and fun alive inside the company? How can EduMedia create better engagement with the education system, teachers, parents and kids? How can EduMedia prepare kids to deal with Life’s challenges? At the same time, how can the process be made more engaging and fun? How can EduMedia reflect its belief of Learning from Life or learning naturally through its culture, ideas and practices?
- 13. Making lessons of life! OurMassive Transformative Purpose
- 14. Our Mission Impact learningwith Lessons of Life
- 15. CREATING exciting, engagingcontent BUILDING an active community of learners to exchange and collaborate on ideas & stories that make a difference SHARING our platform and network with innovators and pioneers to help accelerate growth & create enduring value in Education INFLUENCING plans and policy to enhance quality of education & learning To positively inspire, influence and impact students, teachers, parents and education providers by:
- 16. We Love what wedo we are Free to make things better Empathy makes us responsible towards the world We are Inquisitive. We ask questions L F E I Our values LIFE
- 17. THE ONE LINEBRAND STORY The X factor between Learning and Life is our ability to improve the quality of all our lives
- 18. MOODBOARD We learn tolive well We grow into better human beings We learn and live We live and learn
- 19. Brand & LogoStory While we learn everything from A to Z, the ‘X’ factor is often missing. Our brand & identity focuses on this ‘X’ factor. Sandwiched between learning and life, inspiring us to learn from life and use this learning to improve the quality of all our lives. Yes! Learning acts as the multiplier that helps us better not only our own life but the lives of billions of people. The thought is big, but the treatment is light, playful, joyous and colourful… a bit like LIFE itself.
- 20. LOGO INSPIRATION Lifelong Learning Life Begins...… LifeEnds... In between is EVERYTHING Learning has a beginning and no end
- 21. LOGO CONSTRUCTION LEARNING LEARNING MULTIPLIED EXPONENTIAL LEARNING The single‘l’ of learning multiplies to form the logo that represents exponential learning. The form of the ‘l’ is strong and yet humanst.
- 22. LOGO GRID The logois based in a square grid and is visually aligned in the centre with a purposeful offset.
- 23. LOGO FORM The logoshould be used independent of the logotype in all places possible. It will register as a recognizable mark and become synonyms with the brand. Playful and strong Geometric and organic Closed yet open Fun and serious Complex yet simple Young yet mature Dynamic and 3 dimensional
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- 25. LOGO PROPORTION 1 Thisis the logo to be used when required in equal weights, along with logo type. This logo will be used only when the brand needs introduction.
- 26. The logo worksin two shades of grey. LOGO PROPORTION 1 GRAYSCALE
- 27. LOGO PROPORTION 1 BLACKAND WHITE The black and white version of the logo has lines at every intersecting point in order to not distort the form
- 29. A feel ofa code or a language that is formed out of the four ribbons. Playful yet geometric with a textural feel to it. BRAND PATTERN 5 LANGUAGE
- 32. The primary brandtypeface is HERO and its family. It reflects the simplicity and the softness of the brand. Primarily this font is meant to be used for all communication, headers as well as body copy. BRAND TYPOGRAPHY PRIMARY HERO REGULAR A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 # @ ! $ % ^ & * ( ) HERO LIGHT A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 # @ ! $ % ^ & * ( )
- 33. The secondary brandtypeface is HEAVITAS. It is meant to be used when there is a requirement for a heavy typeface, to reinforce a piece of communication. It complements the primary typeface. BRAND TYPOGRAPHY SECONDARY HEavitas A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 # @ ! $ % ^ & * ( )