Luxury experience
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The document discusses how luxury brands can use their websites to provide a virtual luxury experience for customers. It notes that over 80% of visitors to luxury websites come to access product information. It also discusses how online merchandising establishes a luxury experience and introduces customers to product characteristics that can drive brand interest. The document emphasizes that every webpage for a luxury brand is a brand statement and that selling luxury always involves selling emotions, whether in stores, magazines, or online.
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Consumers around the world are experiencing high anxiety about the economic downturn, fueling a vicious cycle of spending cuts that risk deepening the recession. Most consumers are curtailing spending in anticipation of hardship rather than from real financial problems currently. This anxiety has spread globally and is driving new emotions and behaviors as consumers adopt strategies like trading down to find value. De-averaging analysis is needed since impacts vary by category, region, and consumer segment.
Global Wealth Report 2010
Global wealth recovered in 2009, increasing 11.5% to $111.5 trillion, nearing its 2007 pre-crisis peak. North America saw the largest growth in dollars but Asia saw the largest growth by percentage. While wealth recovered, wealth manager performance did not, as revenues continued to decline and costs remained high. Wealth managers face challenges like increased regulations and competition that threaten their traditional business models. They will need to transform strategies and operations to improve performance and client experience in this new environment.
The Wealth Report2010
This document provides an overview and summary of The Wealth Report 2010, which focuses on prime residential property and wealth globally. It discusses trends seen in different regions, including growing investment in Asia Pacific markets like Cambodia. It also references surveys that found property remains an attractive asset class for high-net-worth individuals. While globalized, the prime residential property market varies significantly between locations in terms of characteristics and stage of economic cycle. The report provides insights into some of the world's most valuable residential markets.
World Wealth Report 2010
The document summarizes the state of the world's wealth in 2010. It finds that:
- The global HNWI population and wealth significantly recovered in 2009, growing by 17.1% and 18.9% respectively, returning to 2007 levels despite a contraction in global GDP.
- Asia-Pacific led the recovery, with its HNWI population and wealth growing by 25.8% and 30.9% respectively, surpassing Europe. China, Hong Kong and India saw especially strong growth.
- While most regions recovered lost ground, not all big losers from 2008 were able to fully recoup losses due to underlying economic concerns. The U.S., Japan and Germany remained home to over half
Luxury Brand Management 2011
O Prof Pascal Portanier irá pela primeira vez lecionar no Brasil, o mesmo curso que ele leciona no London College of Fashion em fevereiro de 2011
Chanel
Chanel was founded in 1910 by Coco Chanel in Paris. She pioneered casual women's fashion and helped liberate women from the restrictive styles of the 19th century. In 1983, Karl Lagerfeld became the creative director and helped update Chanel's classic styles for modern women. Chanel is now owned by Alain and Gerard Wertheimer and known for its luxury fashion, accessories, fragrances and beauty products.
World Wealth Report 2009
The global HNWI population and wealth contracted significantly in 2008 due to the financial crisis:
- The HNWI population fell 14.9% while their wealth dropped 19.5%, wiping out gains from 2006-2007.
- Ultra-HNWIs suffered even larger declines of 24.6% in population and 23.9% in wealth.
- The US, Japan and Germany still accounted for over half of global HNWIs despite declines, while China surpassed the UK as the 4th largest HNWI population.
- HNWI wealth is forecast to start growing again at an annual rate of 8.1% as the global economy recovers, with Asia-Pacific projected to overtake
10 World’s Most Powerful Luxury Brands
Three luxury brands - Hermes, Gucci and Rolex - maintained double digit growth in brand value despite economic challenges. The luxury category grew 10% overall, driven by demand in China and other developing markets. Classic, heritage brands like Louis Vuitton performed well as consumers sought trusted brands that have stood the test of time. Louis Vuitton emphasized its heritage in a new ad campaign celebrating its origins in travel.
De Telegraaf Newspaper
Luxury Party! One of the most special parties was at Sao Bento Monastery in Sao Paulo, which is almost never open for non catholic parties. This party was at De Telegraaf (Dutch newspaper) and had some Dutch celebrities in Sao Paulo.
Deeper luxury Report
This document discusses the need for luxury brands to embrace deeper, more meaningful values like sustainability, ethics, and social responsibility. It argues that consumers increasingly demand brands align with planetary restoration and contribute to positive change. To remain relevant and trusted, luxury must become more authentic, genuine, and conscious of its impact by moving beyond superficiality to cultivate real depth.
World Wealth Report 2008
1) Global HNWI wealth totaled $40.7 trillion in 2007, a 9.4% increase from 2006. The number of HNWIs grew to over 10 million, a 6% rise.
2) Emerging markets like the Middle East, Eastern Europe, and Latin America saw the largest increases in both HNWI populations and wealth. However, mature economies like the US and parts of Europe slowed significantly in the second half of 2007.
3) Real GDP growth decelerated slightly worldwide in 2007 to 5.1%, with the US slowing to 2.1% growth. However, Eastern Europe, Latin America, and Asia experienced stronger growth than in previous years, led by emerging
Chanel
The document provides a history of the Chanel brand and outlines plans for a new product line of Chanel plates. It discusses how Coco Chanel revolutionized women's fashion in the early 1900s with her simple yet elegant styles. The document then outlines Chanel's expansion into perfumes, jewelry, bags and other products. It proposes launching a new line of decorative plates inspired by Chanel's iconic styles and symbols to extend the brand into home goods. The proposed plate collection includes 7 different designs that will only be sold in Chanel stores to maintain an exclusive brand image.
Louis Vuitton
The document provides a history of Louis Vuitton, including:
- Founded in 1854 by Louis Vuitton in Paris and established iconic monogram canvas pattern in 1896.
- Expanded globally in the 1930s and launched signature bags like Keepall, Noe, and Speedy.
- Appointed Marc Jacobs as artistic director in 1997 who revamped lines and collaborated with designers.
- Now includes over 130 stores worldwide and produces accessories, clothing, watches, jewelry, books and other luxury goods maintaining tradition and craftsmanship.
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Vancouver-based artist Hanying Chen boasts extensive skills in writing, directing, producing, and singing, reflecting her diverse talents in the performing arts. As she looks ahead, Hanying is driven to craft a fulfilling career path that harmonizes with her deep passion for artistic expression. In the coming years, she envisions cultivating a balanced life, blending her professional aspirations with her desire to foster meaningful connections in her vibrant urban community.
"Snow" by Ann Beattie illustrated by Aimie Bourgeois
"Snow" by Ann Beattie illustrated into comic by aimie bourgeois
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Storyboard of my first year film the cowherd and the weaver girl
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Luxury experience
- 1. Virtual luxury Can the internet be used for product seduction? By Claudio Diniz
- 2. Universal Truths The luxury experience starts online. Online brand merchandising already establishes a luxury experience. Claudio Diniz
- 10. The role of online merchandising, is not the same as advertising Claudio Diniz
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- 16. In luxury experiences online, it is product characteristics that drive brand interest (not the other way around) Claudio Diniz
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- 21. The usability of online sales can also be a luxury. Luxury customers are more than 20% more likely to say they are time- pressed, compared with the average online shopper. Claudio Diniz
- 27. The product is luxurious. Claudio Diniz
- 33. Every single webpage is a brand statement. Claudio Diniz
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- 39. Selling luxury always means selling emotions (whether in store, magazines, or ……..online) Claudio Diniz
- 40. Claudio Diniz EDUCATION Extension Course The Design and Branding of Luxury University of the Arts London, London College of Fashion, UK 2009 MBA in Luxury Brand Management FAAP Business School, Sao Paulo, Brazil 2007-2008 International module MBA Luxury Brand Management ESSEC Business School, Paris, France 2007 Accountancy Universidade Gama Filho, Rio de Janeiro, Brazil 1990-1994 Extensive courses in wine Brazilian Sommeliers Association, São Paulo, Brazil 2004-2006
- 41. Claudio Diniz Professional Experience Owner/Director Diniz Eventos Ltda., São Paulo, Brazil 2002 - 2008 Expatriate magazine Columnist and responsible for finances and advertising Sampa Post Magazine, São Paulo, Brazil 2006 - 2008 Free lancer in organzing events M&H Catering Ltd., London, England Inn or Out Catering Ltd., London, England 1999 - 2002 Senior Auditor BKR Auditores e Consultores S/A, Rio de Janeiro, Brazil 1996 - 1998 Semi-Senior Auditor Walter Heuer Auditores Independentes, Rio de Janeiro, Brazil 1994 - 1995
- 42. Claudio Diniz Contact: My Blog on Luxury, Fashion & Lifestyle Professionals: www.claudiodiniz-claudiodiniz.blogspot.com Thanks! [email_address] +31 6 24334545