The document discusses co-creation and crowdfunding. It is presented by Claudio Bedino of Starteed.com. Crowdfunding is defined as raising small amounts of money from a large number of people, while co-creation involves customers and stakeholders in innovation, marketing, and value creation. Co-creation can provide benefits like reducing market research costs, increasing customer loyalty, and improving and validating products. The document encourages starting small with co-creation and being ready for conversation with the engaged audience.

1. Co-Creation &
Crowdfunding
Claudio Bedino
Starteed.com

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FOUNDER AND MEMBER OF
SELECTED AND AWARDED
FUNDING & CO-CREATION
MAKE IT HAPPEN WITH THE CROWD

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<< 48 years >>

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5. USING THE CROWD
AS AN INNOVATION
PARTNER

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CROWD
+ FUNDING
+ CREATION
is a way of raising finance by asking
a large number of people each for a
small amount of money.
is defined as the act of involving
customers and stakeholders in the
innovation, marketing or value creation
processes

7. CROWD
+ FUNDING
+ CREATION
is a way of raising finance by asking
a large number of people each for a
small amount of money.
is defined as the act of involving
customers and stakeholders in the
innovation, marketing or value creation
processes

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CF MODELS

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+ VALIDATION
+ CO-CREATION
+ OPEN
+ MARKETING
+ LOW RISK
MORE THAN
FUNDING

11. + 100.000 $
+ 5 MONTH
+ 120.000 DONATIONS
+ 1884
Claudio Bedino ! Starteed.com

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24. USING THE CROWD
AS AN INNOVATION
PARTNER
THE REVOLUTION OF
CO-CREATION

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+ Reduce market research costs
+ Increase emotional relationship
+ Ask your customers what they think
+ Improve and validate your product
+ Increase customer loyalty
+ Increase brand awareness
Key Benefits of
Crowd-creation

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28. USING THE CROWD
AS AN INNOVATION
PARTNER
USING THE CROWD
AS AN INNOVATION
PARTNER
WHY
CO-CREATION
IS THE FUTURE
FOR ALL OF US

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+ 1600 ATTENDEES + 150 BIKES SOLD IN 60 DAYS
V
^
#
CO-CREATION
SHARING
EARN DISCOUNT
PRE-ORDERSÅ

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The PRODUCT
“Life Cycle”
PRE-ORDERS
CO-CREATION
NEW PRODUCT
VALIDATION
` Ã
Å !

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DESIGN
RESEARCH ENHANCE
STYLE
NAME PRICE
TAGLINE
>u
$b
J
CO-CREATION
PROCESS

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+ Define your online co-creation objectives
+ Prepare your organization
+ Get commitment from the top
+ Start small
+ Consider your legal framework
+ Engage the right audience on the right platform
+ Be ready for a conversation
+ Use existing co-creation communities
GET STARTED
WITH
CROWD-CREATION

41. REWRITE
THE RULES

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THANKS!
TWITTER :
@claudio.bedino
EMAIL :
claudio.bedino@starteed.com
WEB :
www.starteed.com