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ECOMMERCE
CASE STUDY
APPAREL IN CHINA
HOMEPAGE
http://www.handu.com/
Homepage
Welcome
message
Login Registration Shopping Cart
Bookmark
website
Search Careers
App Download
________________________
Popular
Search Terms
Help Center
Spring Season
clothes
Phone user
Special
offer
Men
Clothes
Children
Women
Clothes
Newest Items Membership
Area
________________________
Cashmere Sweater
(Product
Promotion)
Membership
Area
If we click this…
Membership Area
New registration
discounts
If we click this…
50 RMB discount when
order exceeds 299 RMB
(For PC User Only)
(For H Women clothes
only )
50 RMB discount when
order exceeds 299 RMB
(For Phone User Only)
(For H Women clothes
only )
10 RMB Discount
(For PC User Only)
No limit coupon
(For Phone User
Only)
If we click this…
Membership upgrade
& Consumption
Points
Clicking these goes to different
consumption points product list
1 time
consumption
points
2 times
consumption
points
3 times
consumption
points
4 times
consumption
points
1 time
consumption
points
2 times
consumption
points
4 times
consumption
points
3 times
consumption
points
If we click this…
Membership Welfare
Get 100 Points by
Filling Profile
Birthday Coupons
Lottery
If we click this…
Membership
Discount
Discounted prices for
members
If we click this…
Credit Exchange
200 Credits to exchange
for Free Delivery(For All
members)
200 Credits to
exchange for Free
Delivery (Gold
members only)
Expired Deals
Follow
Handu on
Wechat
Register
Email
Join QQ
Group
Download
APP
Membership
level (Count by
consumption
points)
Discounted products
listing page
Back to Homepage….
Navigation
Menu
All Items
Brands
By salesBy Price
New This
week
Recommended
Special
Deals New Trends
New Products
Popular
Products
More
Recommendations
More styles
Women
Clothes
Brands
Product
Types
Additional
Brands
Men
Clothes
Brands
Brands
Product Types
Children
Clothes
Brands____________________________
Products Types
Clothes for
Mum’s
Brand and
Category
Shoes,
Bags &
Accessories
Shoes
Accessories
Bags
Customer
Support
Site Map
Live Chat
Live Chat
Window
Club
Handu
Reality
Coupons
Handu News
Handu design
Brand
story
Handu story
If we click here…
Charity Activity
Photo Album
Brand Brief
Cooperating Brands
About Price
Designer Intro
About Quality About Service
Fashion
Designer
Korean
Support
Handu Reality
If we click here….
Product
Feedback
Product
Feedback
Top selling on
whole website
Recommended by Xiao Bian
(a Chinese celebrity &
Handu Brand Ambassador)
Product
feedback
Spring Season
Fashionable
clothes
Instructions for
reviews
Back to the
Homepage….
Announcements
Brands
Handu News
CartQR Code
for APP
Return
to Top
Live
Chat
Join VIP
VIP Group is a QQ Group
that offers special deals
Celebrity Video
Endorsements
App Download
New Product/deals
Timed discount
New Arrivals Product
Types
Discounted Price
Category
Get free
shipping if
order exceeds
199RMB
Most Popular
Chart
Women’s
Category
Header advert
Selected
Products
Men’s Category
Fashion
News
Email Newsletter
WeChat QR Code
Handu Charity
Activities
New buyer
guide
Payment
Options
Delivery
Options
Service
after
Purchase
Member
Center
About
Handu
Authentic
Guaranteed
Orders
Dispatched
Speedy
Real
Product
Picture
Trend
leader
Handu
7 Days
Return Policy Daily
Update
Service
Line
BRAND PAGE
http://www.handu.com/topic-406.html
Coupons
Brand Header
Brand Categories
Category Header All Products in
category
Brand page is
also listing
page
Showing all
products
filtered by
categories
LISTING PAGE
http://www.handu.com/category-242-b0.html
Breadcrumb NavigationFilters
filter by updated
time Filter by price
Filter by sales
Price between _ and _ Filter discount
products only
Filter free
delivery
products only
Amount of
Purchases
Amount of
Reviews
Original Price
Categories
Popular Products
Amount of sales
PRODUCT PAGE
http://www.handu.com/goods-1028013.html
Popular
Items
New
products
Free delivery if order exceeds
199RMB,gets 20RMB more coupons
if its over 259RMB,get 50RMB if its
over 459,get 100RMB if its over
859RMB.
Product
name
Details Pictures
Add to cart
Buy
Product
Size
Amount of
customers
who bought
Quantity
Live Chat
Official
Wechat
Phone User
Online
Banking
Alipay
Payment
gateways
Authenticity
Guaranteed
7 Days
Return Policy
Service
promise
People
adding to
wishlist
Amount of sharing
this product through
social media(QQ,
Weibo )
____________________
Reviews
____________________
FAQ
CART PAGE
Product Price Quantity
Free
Delivery
Check out
(View check
out page )
Discount
Go back to
buy more Recently
Saved
Recommended
Recently
viewed
CHECK OUT PAGE
Customer
address
Modify
information
Use new
address
If we click this…
Save
Name
Location
Address
Phone Number
Email
Delivery
Options
Delivery
through mail
If we click this….
By Mail (China Post)
By SF-Express
By EMS
Additional cost
Payment Options
Invoice
Options
Alipay
Banks
Shipping List
Edit shopping
cart
Checkout
note for seller
If we click
this…
Pay in 30 minutes
and add a positive
comment will get
10RMB coupons
Scan this code
through Alipay (an
online payment
app) will complete
the payment
Payment
Number
LOGIN PAGE
http://www.handu.com/user.php?act=login
Login
User Name
Password
Verification
Code
Login
Register
____________________________________
Save
Username and
Password
Other ways to login
Forgotten
password
____________________________________
QQ Weibo Xunlei
Alipay
REGISTRATION PAGE
http://www.handu.com/user.php?act=register
Ways to
Registration
Phone
Number
Send Verification
Code to Your
Phone
Type
Information
Your Phone
Number
Verification
Code
Password
Confirm
password Agree and Register
Ways to
Registration E-mail
Agree and Register
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password
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END
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