Luxury branding
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The document discusses branding and brand personality. It explains that brands represent years of advertising, goodwill, quality evaluations, and the experiences and attributes associated with a product by consumers over time. Brand value may eventually appear on company balance sheets. As travel increases, brands take on personalities like people - they can be down-to-earth, honest, wholesome, cheerful, daring, spirited, reliable, successful, upper-class or outdoorsy and tough. How logos and messages evolve shape a brand's multidimensional personality traits over time.
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Personality development be a brand
About
Personality Development - What is Branding and its Attributes? , Branding Theory , Branding in Profession , Branding in Teaching, Brand Process, Ways To Build Your Personal Brand At Work , Self Evaluation
Session 10 - Brand Management.pptx
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A brand is more than just a product - it is an identifier that creates perceptions and experiences. A brand comprises visual elements, product features, and the customer experience with the company. Brands create perceptions about attributes, benefits, values, culture and personality. Strong brands have high equity that allows them to command premium prices and have leverage in the marketplace. Building a brand involves distinguishing it from others through the value proposition, brand promise, and managing customer interactions to meet or exceed expectations. Choosing the right brand name is important to indicate benefits, quality, and create the right associations to differentiate the brand from competitors.Crafting Your Unique Identity in a Competitive World.pptx
innovation is not about crafting anything new, it is about doing the same thing differently for better results. Dennis Thomas Lukaaya
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The document discusses developing marketing personas, empathy maps, and customer archetypes to better understand target audiences. It provides instructions on creating a singular market persona for Westjet, developing an empathy map for the persona, choosing an archetype from a website, and using this information to develop an ideal target market profile for a Westjet customer. The goal is to gain insights into customers to help with marketing.
Brand value
Why do we need Brands? What do they add to our products? How valuable can Brands be? Answer these questions and much more in this presentation by www.brandology.me . You can use the material as a short seminar for Marketing professionals,
Brand Identity
The document outlines a 5-step process for developing a brand identity:
1. Conduct a brand audit by interviewing stakeholders, auditing marketing and language, and researching existing brands.
2. Define the branding strategy by developing a positioning statement, brand attributes, key messages, tone, and brand brief.
3. Design the visual identity by collaborating on logo, typography, color, and ensuring comprehensive brand architecture.
The process requires research, strategic thinking, and design to create a brand identity that is easily recognized and remembered.
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Bsb brand id logos
The document discusses various aspects of brand identity including brandmarks, logos, and color. It provides definitions for different types of brandmarks such as wordmarks, logos with symbols, and pictorial marks. It also discusses best practices for logo shape, with the horizontal rectangle being ideal. Finally, it examines the power of color in branding and conveys different meanings and associations with colors like red, blue, green and others.
Personality development be a brand
About
Personality Development - What is Branding and its Attributes? , Branding Theory , Branding in Profession , Branding in Teaching, Brand Process, Ways To Build Your Personal Brand At Work , Self Evaluation
Session 10 - Brand Management.pptx
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A brand is more than just a product - it is an identifier that creates perceptions and experiences. A brand comprises visual elements, product features, and the customer experience with the company. Brands create perceptions about attributes, benefits, values, culture and personality. Strong brands have high equity that allows them to command premium prices and have leverage in the marketplace. Building a brand involves distinguishing it from others through the value proposition, brand promise, and managing customer interactions to meet or exceed expectations. Choosing the right brand name is important to indicate benefits, quality, and create the right associations to differentiate the brand from competitors.Crafting Your Unique Identity in a Competitive World.pptx
innovation is not about crafting anything new, it is about doing the same thing differently for better results. Dennis Thomas Lukaaya
Presentation | Audience Profiles
The document discusses developing marketing personas, empathy maps, and customer archetypes to better understand target audiences. It provides instructions on creating a singular market persona for Westjet, developing an empathy map for the persona, choosing an archetype from a website, and using this information to develop an ideal target market profile for a Westjet customer. The goal is to gain insights into customers to help with marketing.
Brand value
Why do we need Brands? What do they add to our products? How valuable can Brands be? Answer these questions and much more in this presentation by www.brandology.me . You can use the material as a short seminar for Marketing professionals,
Brand Identity
The document outlines a 5-step process for developing a brand identity:
1. Conduct a brand audit by interviewing stakeholders, auditing marketing and language, and researching existing brands.
2. Define the branding strategy by developing a positioning statement, brand attributes, key messages, tone, and brand brief.
3. Design the visual identity by collaborating on logo, typography, color, and ensuring comprehensive brand architecture.
The process requires research, strategic thinking, and design to create a brand identity that is easily recognized and remembered.
Branding
Branding involves using names, symbols, or designs to identify and differentiate the goods and services of one seller from others. There are different types of branding including personal branding, corporate identity, and rebranding. Corporate identity expresses an organization's personality through communication, behavior, design, and what employees wear. It also defines how an organization communicates with clients. Strong identities are built through powerful logos that are simple, scalable, suitable for the industry, and strong without colors. Color psychology studies how color impacts human behavior and emotion.
Branding.pptx
Branding is about creating a unique identity for a product, service, or company that distinguishes it from competitors. It involves developing a brand name, logo, and other visual elements, as well as conveying a consistent message and promise through marketing. Key elements of branding include brand identity, personality, associations with colors and images, and delivering on the brand promise. Effective branding helps increase sales and market share by developing brand equity and preference among customers.
Brand Personality.pdf
This document discusses brand personality and how it relates to consumer personality. It defines brand personality as the human characteristics associated with a particular brand. Certain brands have specific personalities like sincere, excitement, competence, sophistication, or ruggedness. Matching a brand's personality to the personality of its target consumers helps the brand resonate better and create loyalty. Celebrity endorsements can help personify a brand's personality. The document also discusses user imagery and sponsorship as ways to convey a brand's personality. In the end, it lists some references and books on consumer behavior and brand personality.
Brand Management
The document discusses key concepts in brand management including:
1) It defines what a brand is - a name, term, sign, symbol or design that identifies a seller's goods/services and differentiates them from competitors.
2) It explains the importance of brands to companies as drivers of financial performance and most valuable assets, and to customers as risk reducers and promises of quality.
3) It outlines the stages of brand evolution from unbranded to iconic brands, and how the application of "brand" has changed over time.
4) It discusses challenges in maintaining brand associations and revitalizing brands.
Day 8 Logo Discussion
Here are 3 case studies for you to discuss in your groups:
1. Starbucks: Discuss the evolution of their brand identity over time.
2. Apple: Analyze their iconic logo and brand positioning.
3. Nike: Examine their tagline, slogan and how it reinforces their brand essence.
Present your analysis of each case study to the class, focusing on the key elements outlined above such as brand name, logo, goals, process, results and a future marketing recommendation. Engage in discussion with your peers after each group's presentation.
Global branding project
The document discusses branding strategies for an Italian luxury brand. It begins with an introduction to the brand and its prominence in the luxury market. It then covers segmentation, targeting, positioning and differentiation strategies. Key segments identified are women ages 26-40 in the US, Europe, China, Japan and Middle East with a high income and lifestyle focused on fashion, status and confidence. The brand is positioned as classy, bold, glamorous, exclusive and sexy. Differentiation comes from customization opportunities, first mover advantage and unique in-store experiences. The document also discusses building brand knowledge and identity through elements like logo, slogan, website design, brand character and packaging.
Brand personality
The document discusses various aspects of brand identity and positioning. It begins by explaining that brand identity is the purpose for which a brand is created and goes beyond image. It then discusses dimensions of identity, including the brand as a product, organization, person and symbol. It also explains the concepts of inner and outer identity. Brand positioning is described as placing a brand in the customer's mind relative to competitors. The document also discusses tools for analyzing brand identity and positioning such as brand personality scales and multi-dimensional scaling. Finally, it covers repositioning brands over time as market conditions change.
Brand Personality
This document discusses how to develop a strong brand personality to differentiate a brand from competitors. It defines brand personality as the human traits and characteristics assigned to a brand to achieve differentiation. It notes that brand personality reflects how people feel about a brand rather than what they think it is. The document recommends getting a unique voice, using emotion, being visual, creating stories, and using characters to effectively project brand personality. It also outlines five dimensions of brand personality defined by Jennifer Aaker: sincerity, excitement, competence, sophistication, and ruggedness. The importance of brand personality in building strong, loyal brands that stand out from competitors is emphasized.
mkt465_ch3 (2) (1).ppt
Walton’s strategic is to become a global leader in Electrical and Electronic appliances. Walton
always try to make the best possible products. Moreover, it does not promise any specific quality
standards in service. Walton now try to give service all side in our country. Walton tries hard to
offer the best service quality, though, the quality, consistency and accessibility of service is not
guaranteed as the same are dependent on various technical, physical, topographical, distinctive,
environment, regulatory, legal, and such other factors. Walton has the right to change, vary or
reduce the extra charges, prices, validity period, product/service feature and any other offers
etc. at any time in its sole carefulness for any reason subject to official notification of such offers
prior to giving effect to such changes.
How to Interact With the Right Customers
Your brand has a specific archetype that influences your message both internally and externally. It also influences how your brand gains and interacts with customers. In the webinar, we focus on the following:
What is a brand voice?
What are you saying and how are you saying it?
How your brand archetype can grow your business
Is it interacting with the right customers?
Brand Identity - 3.pptx
Brand identity stems from an organization and represents how it wants to be perceived. It includes elements like vision, culture, positioning, personality, and presentations. Brand identity is communicated through branding and marketing strategies and makes a brand unique. It can include things like logos, colors, slogans, and more. Developing a strong brand identity requires analyzing the company, determining goals and customers, and creating a consistent personality and message. A brand relaunch involves repositioning a brand and may include updates to visuals, logos, colors, and more. It requires defining objectives, understanding current perceptions, gaining support, focusing on emotions, and having a realistic rollout plan.
Kupas bisnis personal branding
proses menemukan cara mengkomunikasikan seseorang, sebuah jabatan, sebuah peran melalui Personal branding
design dan perencanaan untuk mengembangkan seseorang menjadi makna branding memerlukan kecermatan untuk memulai dan menentukan penampilan dan sajian yang tepat
Markma Report Chapter 10
The document discusses how to craft an effective brand positioning. It defines branding and how choosing a memorable, meaningful, likeable, transferable and adaptable positioning helps differentiate a brand. The document outlines advantages of strong brands and how to differentiate through product, personnel, channel and image. It also discusses applying the right marketing strategies like advertising or sales promotion at different stages of a product life cycle and how markets evolve over time.
Brand personality
The document discusses brand identity, image, and personality. Brand identity represents how an organization wants to be perceived and includes elements like logo and colors. Brand image is consumers' current perception of a brand formed from all sources. Brand personality is the intangible human traits associated with how a brand speaks and behaves. The three are different - identity is how the brand wants to be seen, image is the current perception, and personality is what the brand intrinsically is. The document uses examples like Dove, Axe, and Apple to illustrate different brand personalities.
Handy Guide for Brand Building
Brand building is the very core of any brand. Build your brand by right targeting & segmentation. We also share some essential tips to keep in mind for great branding.
Brand equity
1. Brand Equity
2. Consumer Knowledge about Brand
3. Type of Brand Associations
4. Brand Personality Association
5. Why are Brand Personality Associations Important? – Importance to Marketers
6. Why are Brand Personality Associations Important? – Importance to Consumers
7. When are Brand Personality & Associations are important
8. Implementing a Brand Personality Strategy
9. Executing a Brand Personality Strategy
Branding
1. The document discusses strategies for creating a powerful brand story, including marketing, public relations, advertising, and branding. It emphasizes the importance of standing out from competitors by focusing on insights, identity, experience, and ideals.
2. It provides examples of how McDonald's is using an unbranded restaurant concept in Japan to have consumers focus on the taste of the food without prejudice.
3. The document stresses that brand is the essence of craftsmanship and winner, and discusses the importance of brand strategies like refocused advertising and using public relations as a brand strategy. It emphasizes having employees believe in and embody the brand through innovation and excellent customer service.
Personal branding - Will Zachmann
This document discusses personal branding and provides an overview of its origins, history, styles, and key components. It contrasts two personal branding styles - "Fox Hunting" which aggressively pursues goals, and "Fishing" which focuses on knowing your target and using the right tools. It emphasizes that while effective messaging is important, the quality of one's goods/services is critical to success. It provides tips for self-improvement through assessing strengths, weaknesses, and developing a quality improvement plan. Finally, it covers effectively selling oneself using modern tools like social media and search engine optimization.
Fashion communication and branding ppt
this presentation shows the define of fashion communication and branding and describe the brand attributes in broad ides.
Global branding gucci
1) The document discusses branding strategies for an Italian luxury brand called Goddess that deals in leather goods, shoes, ready-to-wear, jewelry and watches.
2) It analyzes the brand's target demographic as higher income females aged 26-40 from the US, Europe, China, Japan and the Middle East and profiles a target customer named Hazel.
3) The document outlines the brand's elements including its traditional logo, potential slogan, website URL, brand character, and packaging design.
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
原版一模一样【微信：741003700 】【澳洲南十字星大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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原版一模一样【微信：741003700 】【澳洲莫纳什大学毕业证硕士学历】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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1) It defines what a brand is - a name, term, sign, symbol or design that identifies a seller's goods/services and differentiates them from competitors.
2) It explains the importance of brands to companies as drivers of financial performance and most valuable assets, and to customers as risk reducers and promises of quality.
3) It outlines the stages of brand evolution from unbranded to iconic brands, and how the application of "brand" has changed over time.
4) It discusses challenges in maintaining brand associations and revitalizing brands.
Day 8 Logo Discussion
Here are 3 case studies for you to discuss in your groups:
1. Starbucks: Discuss the evolution of their brand identity over time.
2. Apple: Analyze their iconic logo and brand positioning.
3. Nike: Examine their tagline, slogan and how it reinforces their brand essence.
Present your analysis of each case study to the class, focusing on the key elements outlined above such as brand name, logo, goals, process, results and a future marketing recommendation. Engage in discussion with your peers after each group's presentation.
Global branding project
The document discusses branding strategies for an Italian luxury brand. It begins with an introduction to the brand and its prominence in the luxury market. It then covers segmentation, targeting, positioning and differentiation strategies. Key segments identified are women ages 26-40 in the US, Europe, China, Japan and Middle East with a high income and lifestyle focused on fashion, status and confidence. The brand is positioned as classy, bold, glamorous, exclusive and sexy. Differentiation comes from customization opportunities, first mover advantage and unique in-store experiences. The document also discusses building brand knowledge and identity through elements like logo, slogan, website design, brand character and packaging.
Brand personality
The document discusses various aspects of brand identity and positioning. It begins by explaining that brand identity is the purpose for which a brand is created and goes beyond image. It then discusses dimensions of identity, including the brand as a product, organization, person and symbol. It also explains the concepts of inner and outer identity. Brand positioning is described as placing a brand in the customer's mind relative to competitors. The document also discusses tools for analyzing brand identity and positioning such as brand personality scales and multi-dimensional scaling. Finally, it covers repositioning brands over time as market conditions change.
Brand Personality
This document discusses how to develop a strong brand personality to differentiate a brand from competitors. It defines brand personality as the human traits and characteristics assigned to a brand to achieve differentiation. It notes that brand personality reflects how people feel about a brand rather than what they think it is. The document recommends getting a unique voice, using emotion, being visual, creating stories, and using characters to effectively project brand personality. It also outlines five dimensions of brand personality defined by Jennifer Aaker: sincerity, excitement, competence, sophistication, and ruggedness. The importance of brand personality in building strong, loyal brands that stand out from competitors is emphasized.
mkt465_ch3 (2) (1).ppt
Walton’s strategic is to become a global leader in Electrical and Electronic appliances. Walton
always try to make the best possible products. Moreover, it does not promise any specific quality
standards in service. Walton now try to give service all side in our country. Walton tries hard to
offer the best service quality, though, the quality, consistency and accessibility of service is not
guaranteed as the same are dependent on various technical, physical, topographical, distinctive,
environment, regulatory, legal, and such other factors. Walton has the right to change, vary or
reduce the extra charges, prices, validity period, product/service feature and any other offers
etc. at any time in its sole carefulness for any reason subject to official notification of such offers
prior to giving effect to such changes.
How to Interact With the Right Customers
Your brand has a specific archetype that influences your message both internally and externally. It also influences how your brand gains and interacts with customers. In the webinar, we focus on the following:
What is a brand voice?
What are you saying and how are you saying it?
How your brand archetype can grow your business
Is it interacting with the right customers?
Brand Identity - 3.pptx
Brand identity stems from an organization and represents how it wants to be perceived. It includes elements like vision, culture, positioning, personality, and presentations. Brand identity is communicated through branding and marketing strategies and makes a brand unique. It can include things like logos, colors, slogans, and more. Developing a strong brand identity requires analyzing the company, determining goals and customers, and creating a consistent personality and message. A brand relaunch involves repositioning a brand and may include updates to visuals, logos, colors, and more. It requires defining objectives, understanding current perceptions, gaining support, focusing on emotions, and having a realistic rollout plan.
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Markma Report Chapter 10
The document discusses how to craft an effective brand positioning. It defines branding and how choosing a memorable, meaningful, likeable, transferable and adaptable positioning helps differentiate a brand. The document outlines advantages of strong brands and how to differentiate through product, personnel, channel and image. It also discusses applying the right marketing strategies like advertising or sales promotion at different stages of a product life cycle and how markets evolve over time.
Brand personality
The document discusses brand identity, image, and personality. Brand identity represents how an organization wants to be perceived and includes elements like logo and colors. Brand image is consumers' current perception of a brand formed from all sources. Brand personality is the intangible human traits associated with how a brand speaks and behaves. The three are different - identity is how the brand wants to be seen, image is the current perception, and personality is what the brand intrinsically is. The document uses examples like Dove, Axe, and Apple to illustrate different brand personalities.
Handy Guide for Brand Building
Brand building is the very core of any brand. Build your brand by right targeting & segmentation. We also share some essential tips to keep in mind for great branding.
Brand equity
1. Brand Equity
2. Consumer Knowledge about Brand
3. Type of Brand Associations
4. Brand Personality Association
5. Why are Brand Personality Associations Important? – Importance to Marketers
6. Why are Brand Personality Associations Important? – Importance to Consumers
7. When are Brand Personality & Associations are important
8. Implementing a Brand Personality Strategy
9. Executing a Brand Personality Strategy
Branding
1. The document discusses strategies for creating a powerful brand story, including marketing, public relations, advertising, and branding. It emphasizes the importance of standing out from competitors by focusing on insights, identity, experience, and ideals.
2. It provides examples of how McDonald's is using an unbranded restaurant concept in Japan to have consumers focus on the taste of the food without prejudice.
3. The document stresses that brand is the essence of craftsmanship and winner, and discusses the importance of brand strategies like refocused advertising and using public relations as a brand strategy. It emphasizes having employees believe in and embody the brand through innovation and excellent customer service.
Personal branding - Will Zachmann
This document discusses personal branding and provides an overview of its origins, history, styles, and key components. It contrasts two personal branding styles - "Fox Hunting" which aggressively pursues goals, and "Fishing" which focuses on knowing your target and using the right tools. It emphasizes that while effective messaging is important, the quality of one's goods/services is critical to success. It provides tips for self-improvement through assessing strengths, weaknesses, and developing a quality improvement plan. Finally, it covers effectively selling oneself using modern tools like social media and search engine optimization.
Fashion communication and branding ppt
this presentation shows the define of fashion communication and branding and describe the brand attributes in broad ides.
Global branding gucci
1) The document discusses branding strategies for an Italian luxury brand called Goddess that deals in leather goods, shoes, ready-to-wear, jewelry and watches.
2) It analyzes the brand's target demographic as higher income females aged 26-40 from the US, Europe, China, Japan and the Middle East and profiles a target customer named Hazel.
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怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
原版一模一样【微信：741003700 】【澳洲南十字星大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social media isn't just for cat videos anymore. It's a SHOPPING MALL generating a WHOPPING $1 TRILLION!
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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A Guide to Planting and Caring for Your Land
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
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Luxury branding
- 3. Brands… • Explains a product and what it stands for • Brand is a function of – Years of advertising – Good will – Quality evaluation – Product experience – Other attributes the market associates with the product • Soon brand value will appear as assets on balance sheet! • Increase in travel by consumers • what type of a person a brand be if it were a person?
- 24. Dimensions of Brand Personality Brand personality Sincerity Ruggedness •Down-to-earth •Honest •Wholesome •Cheerful Excitement Competence Sophistication •Daring •Spirited •Imaginative •Up-to-date •Reliable •Intelligent •Successful •Upper class •Charming •Outdoorsy •Tough Source: J.L. Aaker, “Dimensions of Brand Personality,” Journal of the Marketing Research, August 1997, p. 352.