Ford had adopted the social media strategy that included employees, dealers and customers which helped the company to exactly understand the key drivers and critical success factors that are driving the company success.
Facebook's marketing tools like Pages and targeted advertising enable $148 billion in global economic impact and 2.3 million jobs by helping businesses of all sizes connect with customers and increase sales. North America captures nearly half the economic impact, while Brazil and the UK also see significant impacts due to their engaged Facebook user bases and business adoption of Facebook marketing. Facebook lowers barriers to advertising and allows even small businesses to promote their products globally.
Study by MH Group Communications and Forum Strategies & Communications examines social media presence of global luxury automobile companies; finds German automakers dominate while Japanese and American brands are largely absent.
A study by two communications firms examined the social media presence of luxury car brands and found that German automakers like BMW, Porsche and Audi dominate while Japanese and American brands have a limited presence. The study also concluded that while luxury car brands enjoy positive conversations on social media, they have yet to fully capitalize on an integrated social media strategy across multiple platforms like Facebook, Twitter, YouTube and Flickr.
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
How to increase direct engagement with the target audience group to the use o...Rick Bouter
How to increase direct engagement with the target audience group to the use of social media by rick bouter london januari 2012 - This report includes defining social media, the different types of social media, social strategy, social sub strategies and the use of tools etc.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
Facebook's marketing tools like Pages and targeted advertising enable $148 billion in global economic impact and 2.3 million jobs by helping businesses of all sizes connect with customers and increase sales. North America captures nearly half the economic impact, while Brazil and the UK also see significant impacts due to their engaged Facebook user bases and business adoption of Facebook marketing. Facebook lowers barriers to advertising and allows even small businesses to promote their products globally.
Study by MH Group Communications and Forum Strategies & Communications examines social media presence of global luxury automobile companies; finds German automakers dominate while Japanese and American brands are largely absent.
A study by two communications firms examined the social media presence of luxury car brands and found that German automakers like BMW, Porsche and Audi dominate while Japanese and American brands have a limited presence. The study also concluded that while luxury car brands enjoy positive conversations on social media, they have yet to fully capitalize on an integrated social media strategy across multiple platforms like Facebook, Twitter, YouTube and Flickr.
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
How to increase direct engagement with the target audience group to the use o...Rick Bouter
How to increase direct engagement with the target audience group to the use of social media by rick bouter london januari 2012 - This report includes defining social media, the different types of social media, social strategy, social sub strategies and the use of tools etc.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
Facebook's financial analysis report summarizes the company's financial performance in 2012. Profitability ratios declined as expenses increased, but remained above industry averages. Asset turnover declined sharply, below industry levels, indicating weak efficiency. However, liquidity strengthened significantly due to equity influx, with current ratios triple industry levels. Solvency was average as debt ratios declined slightly below industry averages, but free cash flow jumped 420% to $872 million. The primary driver of ROA is asset turnover, while the primary driver of ROE is financial leverage.
This document analyzes Facebook's strategies and competitive threats using Porter's Five Forces model and the Resource Based View model. Under Porter's Five Forces, Facebook has low bargaining power of customers currently due to its large user base. The bargaining power of suppliers and threat of new entrants is medium. The threat of substitutes is low as Facebook has addressed potential substitutes. The threat of competitive rivalry within the industry from Google is high. Under the Resource Based View, Facebook's largest resource is its database of 845 million users. Its capabilities allow it to continuously develop new products and ways for users to connect.
Facebook - Fundamental Analysis, Ratio Analysis and Valuation results.Kandukuri Sai Omkar
This presentation briefly discusses the Fundamental Analysis, Ratio Analysis and Valuation results obtained. This presentation is done by Kandukuri Sai Omkar as a fulfillment of requirement as an equity research intern under Equity Research Initiative of Mentored Research
The document discusses how Facebook marketing can be an effective strategy. It notes that while traditional media was once dominant, the internet and social media have emerged as new ways for information to spread globally. Facebook specifically allows for two-way communication, where people can both receive and share information. This level of interaction facilitates greater information exchange and influences in the real world. The document then lists several benefits of using Facebook for business marketing, such as low costs, sharing content, interacting with customers, raising brand awareness, and targeted advertising. It also discusses how Facebook can be a useful marketing tool in Bangladesh in particular.
The document discusses strategies for using social media to expand business. It covers selecting appropriate social networks, leveraging them for business goals, and integrating social networking into an overall marketing strategy. Examples are given of successful social media use by companies like Dell and a wine business. The presentation emphasizes targeting customers, using the right language for social media, and including calls to action.
Social Media Marketing – India Trends Study 2013 [Report]Social Samosa
Social Media Marketing - India Trends Study 2013 provides insights from social media-savvy organizations in India on their use of social media. Key findings include:
1. Most organizations use social media to build communities and highlight brand news. Some also use it for leads, customer service, and research.
2. Facebook is the most important social media platform for engagement, followed by Twitter, YouTube, and blogging. Emerging platforms like Pinterest and Foursquare are also being explored.
3. Majority of organizations have conducted campaigns where social media was the leading component and have favored online fans.
Career education-review-robert-starks-jr-harnessing-alumni-communities-with-s...MaxKnowledge
Career colleges that recognize
the value of managing relationships
from prospect to graduate
and become early adopters
of social media technologies,
will position themselves to
sustain a competitive advantage
in the future.
Social media has become a powerful marketing tool for companies. It allows for direct and continual contact with customers to strengthen bonds and gather feedback. Companies outsource their social media marketing to agencies who coordinate with different departments to advertise on platforms like Facebook and Twitter. These sites help increase visibility of products and services through sharing, liking, and highlighting on pages. Social media offers a wide reach across demographics and has become the largest advertising platform.
This document summarizes key aspects of social communities from a chapter in a textbook. It discusses how individuals create digital profiles to participate in social communities. It also describes presence indicators that allow users to project themselves, such as availability icons, mood icons, friend lists, and status updates. The document outlines different types of social interactions on these communities, including direct private messages and passive consumption of content. It also examines characteristics of social networking sites, such as their target audience, the social objects that mediate relationships, and their degree of openness. Finally, it discusses how marketers can use social communities for paid media, earned media through engagement, and user-generated content campaigns.
WeiShao_Ford Strategic Digital Communications StrategyVivian W. Shao
Ford is a global automotive company seeking to strengthen its social media presence and brand awareness. It currently leads its competitors in social media usage but sees opportunities for improvement, such as increasing Facebook posting frequency and better utilizing platforms like Pinterest. The recommended strategic plan focuses on creating engaging content for millennials and those aged 45-65, and improving Ford's social media integration and online community. If successful, it could help Ford achieve its goal of leadership in the US and global automotive markets.
The document discusses digital media planning and execution for the pre-launch campaign of the Ford Figo Aspire automobile. It provides background on the client Ford and agency Blue Hive, an overview of key concepts in media planning and digital marketing, and outlines the objectives, methodology, data analysis, and conclusions of the project studying Ford's media strategy for the Figo Aspire launch.
Analysis on Ford’s social media strategyarun_getapp
Ford has become a pioneer in integrating social media into its marketing strategy. It aims to be present across all major social media platforms to remain top of mind for customers. Ford engages customers at each stage of the purchase funnel using tactics like events for new models and a dedicated social media staff. The document outlines Ford's strategy, metrics, timeline and estimated $100-125M annual budget. It recommends Ford improve awareness of its FordSocial site and consider potential conflicts from its social media leader's personal views.
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
Running head: FORD COMPANY 1
Ford Motor Company 9
Ford Company
Ford Motor Company
Ford Motor Company is a worldwide automotive and mobility organization situated in Dearborn, Michigan. With around 203,000 workers and 67 plants around the world, the group's center business incorporates designing, assembling, showcasing and servicing a full line of Ford autos, trucks, and SUVs, and also Lincoln extravagance vehicles (2016). The company is aggressively going after emerging opportunities with investments in mobility, electrification, and autonomy. This is aimed at the expansion of its business model. Ford Motor Credit Company offers financial services of Ford. The organization does some fabulous work on a broad range of online networking channels, fitting its yield and associating with every channel's crowd with the correct substance and manner of speaking. Ford has been in existence for over 110 years, and it is the world’s number five largest car manufacturer yet it has all along maintained relevance, engaging its customers and been remotely approachable.
There are three primary objectives of Ford's Social Media Strategy
1. Awareness and education
Ford makes mindfulness and training among potential and current customers through three major channels (arun_getapp, 2016).1) Twitter and Facebook when new items are propelled or when features are redesigned, 2) Through recordings and VIP support to make a buzz about 3) Facebook applications, for example, the Mustang Customizer, which has been useful in both engaging clients and making mindfulness about Ford among the friend circles of customers.
Ford has utilized the online networking channels both from a general marketing perspective in teaching the current Ford clients about up and coming Ford events, models and changes to its lineup (arun_getapp, 2016). By being available on all the conceivable online networking channels, they depend on word-of-mouth, and also taking part or supporting events, (for example, the joint event with Pandora, where Ford gave to philanthropies picked by music artists that could serve to introduce the brand to potential clients
2. Humanizing and credibility
Ford's social site plans to draw in customers with Ford workers. The ideas section urges customers to post new components for future Ford items (arun getapp, 2016). Devoted staff monitors and makes updates on web-based social networking to guarantee that Ford knows when individuals are discussing the brand and contact them as soon possible, for example, issues of customers reported through the @FordService handle. Roughly 2000 solicitations/week are taken care of with the help of this medium (arun_getapp, 2016).
Humanizing the brand is a ...
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
Informe de Deloitte sobre el impacto de Facebook en la economía globalErlantz Urresti
Facebook's marketing tools like Pages and targeted advertising enable $148 billion in global economic impact and 2.3 million jobs by helping businesses of all sizes connect with customers and increase sales. North America captures nearly half the economic impact, while Brazil and the UK also see substantial impacts due to their large Facebook user bases and engagement. Facebook lowers barriers to marketing and allows businesses globally to promote their products and services.
Ảnh hưởng của Facebook tới nền kinh tế toàn cầuDuy Pham
This report estimates the global economic impact of Facebook in 2014. It finds that through providing tools for marketers, a platform for app developers, and increasing demand for connectivity, Facebook enabled $227 billion in economic activity and supported over 4.5 million jobs worldwide. The largest portion of this impact came from Facebook's marketing tools, which facilitated $148 billion in economic activity. The United States captured the largest share of overall impact at $100 billion.
This new report is provided by Deloitte. Accordint to the report, Facebook enables significant global economic activity by unlocking business opportunities for marketers.
Facebook's marketing tools like Pages and targeted advertising enable $148 billion in global economic impact and 2.3 million jobs by helping businesses of all sizes connect with customers and increase sales. North America captures nearly half the economic impact, while Brazil and the UK also see substantial impacts due to their large Facebook user bases and engagement. Facebook lowers barriers to marketing and allows businesses globally to promote their products and services.
Facebook's financial analysis report summarizes the company's financial performance in 2012. Profitability ratios declined as expenses increased, but remained above industry averages. Asset turnover declined sharply, below industry levels, indicating weak efficiency. However, liquidity strengthened significantly due to equity influx, with current ratios triple industry levels. Solvency was average as debt ratios declined slightly below industry averages, but free cash flow jumped 420% to $872 million. The primary driver of ROA is asset turnover, while the primary driver of ROE is financial leverage.
This document analyzes Facebook's strategies and competitive threats using Porter's Five Forces model and the Resource Based View model. Under Porter's Five Forces, Facebook has low bargaining power of customers currently due to its large user base. The bargaining power of suppliers and threat of new entrants is medium. The threat of substitutes is low as Facebook has addressed potential substitutes. The threat of competitive rivalry within the industry from Google is high. Under the Resource Based View, Facebook's largest resource is its database of 845 million users. Its capabilities allow it to continuously develop new products and ways for users to connect.
Facebook - Fundamental Analysis, Ratio Analysis and Valuation results.Kandukuri Sai Omkar
This presentation briefly discusses the Fundamental Analysis, Ratio Analysis and Valuation results obtained. This presentation is done by Kandukuri Sai Omkar as a fulfillment of requirement as an equity research intern under Equity Research Initiative of Mentored Research
The document discusses how Facebook marketing can be an effective strategy. It notes that while traditional media was once dominant, the internet and social media have emerged as new ways for information to spread globally. Facebook specifically allows for two-way communication, where people can both receive and share information. This level of interaction facilitates greater information exchange and influences in the real world. The document then lists several benefits of using Facebook for business marketing, such as low costs, sharing content, interacting with customers, raising brand awareness, and targeted advertising. It also discusses how Facebook can be a useful marketing tool in Bangladesh in particular.
The document discusses strategies for using social media to expand business. It covers selecting appropriate social networks, leveraging them for business goals, and integrating social networking into an overall marketing strategy. Examples are given of successful social media use by companies like Dell and a wine business. The presentation emphasizes targeting customers, using the right language for social media, and including calls to action.
Social Media Marketing – India Trends Study 2013 [Report]Social Samosa
Social Media Marketing - India Trends Study 2013 provides insights from social media-savvy organizations in India on their use of social media. Key findings include:
1. Most organizations use social media to build communities and highlight brand news. Some also use it for leads, customer service, and research.
2. Facebook is the most important social media platform for engagement, followed by Twitter, YouTube, and blogging. Emerging platforms like Pinterest and Foursquare are also being explored.
3. Majority of organizations have conducted campaigns where social media was the leading component and have favored online fans.
Career education-review-robert-starks-jr-harnessing-alumni-communities-with-s...MaxKnowledge
Career colleges that recognize
the value of managing relationships
from prospect to graduate
and become early adopters
of social media technologies,
will position themselves to
sustain a competitive advantage
in the future.
Social media has become a powerful marketing tool for companies. It allows for direct and continual contact with customers to strengthen bonds and gather feedback. Companies outsource their social media marketing to agencies who coordinate with different departments to advertise on platforms like Facebook and Twitter. These sites help increase visibility of products and services through sharing, liking, and highlighting on pages. Social media offers a wide reach across demographics and has become the largest advertising platform.
This document summarizes key aspects of social communities from a chapter in a textbook. It discusses how individuals create digital profiles to participate in social communities. It also describes presence indicators that allow users to project themselves, such as availability icons, mood icons, friend lists, and status updates. The document outlines different types of social interactions on these communities, including direct private messages and passive consumption of content. It also examines characteristics of social networking sites, such as their target audience, the social objects that mediate relationships, and their degree of openness. Finally, it discusses how marketers can use social communities for paid media, earned media through engagement, and user-generated content campaigns.
WeiShao_Ford Strategic Digital Communications StrategyVivian W. Shao
Ford is a global automotive company seeking to strengthen its social media presence and brand awareness. It currently leads its competitors in social media usage but sees opportunities for improvement, such as increasing Facebook posting frequency and better utilizing platforms like Pinterest. The recommended strategic plan focuses on creating engaging content for millennials and those aged 45-65, and improving Ford's social media integration and online community. If successful, it could help Ford achieve its goal of leadership in the US and global automotive markets.
The document discusses digital media planning and execution for the pre-launch campaign of the Ford Figo Aspire automobile. It provides background on the client Ford and agency Blue Hive, an overview of key concepts in media planning and digital marketing, and outlines the objectives, methodology, data analysis, and conclusions of the project studying Ford's media strategy for the Figo Aspire launch.
Analysis on Ford’s social media strategyarun_getapp
Ford has become a pioneer in integrating social media into its marketing strategy. It aims to be present across all major social media platforms to remain top of mind for customers. Ford engages customers at each stage of the purchase funnel using tactics like events for new models and a dedicated social media staff. The document outlines Ford's strategy, metrics, timeline and estimated $100-125M annual budget. It recommends Ford improve awareness of its FordSocial site and consider potential conflicts from its social media leader's personal views.
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
Running head: FORD COMPANY 1
Ford Motor Company 9
Ford Company
Ford Motor Company
Ford Motor Company is a worldwide automotive and mobility organization situated in Dearborn, Michigan. With around 203,000 workers and 67 plants around the world, the group's center business incorporates designing, assembling, showcasing and servicing a full line of Ford autos, trucks, and SUVs, and also Lincoln extravagance vehicles (2016). The company is aggressively going after emerging opportunities with investments in mobility, electrification, and autonomy. This is aimed at the expansion of its business model. Ford Motor Credit Company offers financial services of Ford. The organization does some fabulous work on a broad range of online networking channels, fitting its yield and associating with every channel's crowd with the correct substance and manner of speaking. Ford has been in existence for over 110 years, and it is the world’s number five largest car manufacturer yet it has all along maintained relevance, engaging its customers and been remotely approachable.
There are three primary objectives of Ford's Social Media Strategy
1. Awareness and education
Ford makes mindfulness and training among potential and current customers through three major channels (arun_getapp, 2016).1) Twitter and Facebook when new items are propelled or when features are redesigned, 2) Through recordings and VIP support to make a buzz about 3) Facebook applications, for example, the Mustang Customizer, which has been useful in both engaging clients and making mindfulness about Ford among the friend circles of customers.
Ford has utilized the online networking channels both from a general marketing perspective in teaching the current Ford clients about up and coming Ford events, models and changes to its lineup (arun_getapp, 2016). By being available on all the conceivable online networking channels, they depend on word-of-mouth, and also taking part or supporting events, (for example, the joint event with Pandora, where Ford gave to philanthropies picked by music artists that could serve to introduce the brand to potential clients
2. Humanizing and credibility
Ford's social site plans to draw in customers with Ford workers. The ideas section urges customers to post new components for future Ford items (arun getapp, 2016). Devoted staff monitors and makes updates on web-based social networking to guarantee that Ford knows when individuals are discussing the brand and contact them as soon possible, for example, issues of customers reported through the @FordService handle. Roughly 2000 solicitations/week are taken care of with the help of this medium (arun_getapp, 2016).
Humanizing the brand is a ...
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
Informe de Deloitte sobre el impacto de Facebook en la economía globalErlantz Urresti
Facebook's marketing tools like Pages and targeted advertising enable $148 billion in global economic impact and 2.3 million jobs by helping businesses of all sizes connect with customers and increase sales. North America captures nearly half the economic impact, while Brazil and the UK also see substantial impacts due to their large Facebook user bases and engagement. Facebook lowers barriers to marketing and allows businesses globally to promote their products and services.
Ảnh hưởng của Facebook tới nền kinh tế toàn cầuDuy Pham
This report estimates the global economic impact of Facebook in 2014. It finds that through providing tools for marketers, a platform for app developers, and increasing demand for connectivity, Facebook enabled $227 billion in economic activity and supported over 4.5 million jobs worldwide. The largest portion of this impact came from Facebook's marketing tools, which facilitated $148 billion in economic activity. The United States captured the largest share of overall impact at $100 billion.
This new report is provided by Deloitte. Accordint to the report, Facebook enables significant global economic activity by unlocking business opportunities for marketers.
Facebook's marketing tools like Pages and targeted advertising enable $148 billion in global economic impact and 2.3 million jobs by helping businesses of all sizes connect with customers and increase sales. North America captures nearly half the economic impact, while Brazil and the UK also see substantial impacts due to their large Facebook user bases and engagement. Facebook lowers barriers to marketing and allows businesses globally to promote their products and services.
Facebook's marketing tools like Pages and targeted advertising enable $148 billion in global economic impact and 2.3 million jobs by helping businesses of all sizes connect with customers and increase sales. North America captures nearly half the economic impact, while Brazil and the UK also see significant impacts due to their engaged Facebook user bases and business adoption of Facebook marketing.
Wunderman provides social media services across major platforms like Facebook, Twitter, and emerging platforms. They have experience integrating social and mobile strategies and are currently the lead social agency for Nike, Starbucks, and Microsoft. Their approach involves listening to customers, defining a social strategy and channel mix, engaging audiences through content, platforms, services, and outreach, and measuring success through analytics, social monitoring, and ROI reporting. They provided an example case study of a global test drive campaign they ran for Ford to maintain buzz about a new Focus model between its announcement and launch.
The document provides a social media buyer's guide created by the Interactive Advertising Bureau's (IAB) Social Media Committee. It covers key aspects of planning, implementing, and measuring social media campaigns including understanding objectives, audiences, platforms, production considerations, pricing models, and success metrics. The guide is intended to help marketers and agencies navigate the social media buying process.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Most companies have adopted social media in the past 18 months, focusing on platforms like Facebook, Twitter, LinkedIn, YouTube and blogs. While brand building is currently the primary goal of social media usage, it takes time for companies to incorporate social media effectively into their business models. Communications, advertising and marketing agencies have been the leading adopters of social media so far, but lack of management support and concerns about confidentiality are still among the top obstacles to adoption.
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
Digital marketing has significantly impacted marketing through various online concepts like SEO, PPC, SEM, and SMO. The document discusses digital marketing and provides an overview of iMET Global, a training company for digital marketing. It describes iMET Global's courses, certifications, competitors, and leadership model.
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GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
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Toyota uses social media monitoring to analyze the social media data across social networking sites like Facebook, Twitter, etc. to keep a track of what customers are thinking about their cars, specific models, customer feedback, and quality issues and use this data to improve the sales of cars.
Case Study: Unilever Social Media Strategy – Internal Digital Social Platform...Rajesh Prabhakar
Unilever launched an internal companywide social media campaign Project Sunshine that shifted from different marketing campaigns for individual products in different countries to a new strategy that promotes the brands' social-mission stories and urges consumers to make small changes in their own lives—changes that generally involve buying Unilever products.
Blue Ocean Strategy @ IBM – Customer Experience Lab Social Business & Analyti...Rajesh Prabhakar
IBM had been aggressively investing in social business initiatives since 2007 when company set up a separate unit for selling social business software under the brand name Connections and has built a significant customer base for this business.
Social Media Strategy Case Study @ Nestlé – Digital Acceleration Team key to ...Rajesh Prabhakar
Nestlé created the Digital Acceleration Team (DAT) which continuously tracks consumer sentiments in real-time and instantly responds to any negative trends they identify on various social networking sites.
Global Technology Market 2014 – IT spending worldwide expected to be betterRajesh Prabhakar
Global technology spending is expected to grow 6.2% to $2.22 trillion in 2014, fueled by improvements in the global economy and interest in areas like mobility and cloud computing. The US will dominate spending, followed by Europe and BRIC countries that are recovering from economic slowdowns. Software will account for the largest share of spending at $568 billion, followed by IT outsourcing, consulting, computer equipment, and communications equipment. CIOs will focus the largest increases on software, analytics, applications, and SaaS, which are forecast to grow the fastest. Hardware sales will trail software, though tablets are expected to perform well, with laptops and PCs seeing slow, modest growth. Economic and political
Social Media Sales Strategy @ IBM Listening for Leads & inside sales teamsRajesh Prabhakar
IBM had been using the social media and networking platforms to drive sales for its products and services. IBM believes the fact that in the current business world both current customers and prospective customers are aggressively engaging on various social networking sites and the company had developed a social strategy that is hugely successful.
Social Media Sales Strategy @ IBM Listening for Leads & inside sales teams
Social Media Strategy @ Ford Motor Company – One Social Vision
1. Analysis & Outlook
Ford social media strategy is integrated into the company’s overall business strategy not just with
marketing strategy. Ford had adopted the social media strategy that includedemployees, dealers
and customers which helped the company to exactly understand the key drivers and critical
success factors that are driving the company success. Ford social media also provides aunique
view of the customers and other social media users’ feedback, opinions, wants, needs and this
engagement also led to generation of crucial information that help Ford Motor Company to
improve product development, advertising or product marketing.Ford has created its Social Hub,
website called Ford Social which provides a platform for costumers and fans to consume
information interact with other users and provide feedback and suggestions to Ford. Of all the
ideas users submitted, Scott Monty, Head of Social Media, Ford Motors Co said that 40% were
either already in vehicles or were currently being worked on. Ford spends 20-25% of their total
marketing budget on the digital platforms that roughly estimates to close to US$150 million per
year which is higher than any other player in the automobile industry globally.
Ford has integrated social media into its marketing mix through a hub-and-spoke model, which
means employees throughout the company can play a significant role in customer engagement
process by knowing the message the company wants to give to customers and communicating
with consumers in their own voices based on their specialization. Ford Social Media Strategy can
be summed up as consistent presence in free social networking sites, paid digital efforts and
other emerging forms of public communication. Consumers can engage with Ford in everything
from Facebook pages to ads, from Twitter profiles to promoted tweets and trends, and from
banner ads to rich media. Ford has more than 1.9 million likes on Facebook, more than 244,600
followers on Twitter, more than 171,000 subscribers and 4.4 million views on YouTube. Ford's
Yammer enterprise social network internally for engaging employees has grown to have about
17,000 registered users (about 10% of them active participants). Ford is using Yammer to prove
the business value of internal social networking with employees but no long-term commitment to
Yammer has been made as the technology of choice.
According to Scott Monty, Ford has begun implementing the “One Social vision,” which was
approved by top management of the company at the end of 2012which is sponsored internally by
the Ford’s chief marketing officer, chief communications officer, chief information officer, and
chief technology officer. Scott Monty said, “The vision has been approved but we’re going back
to some of the executive committees to get a commitment to structure and funding and putting a
plan together.”As it stands now, he explained, there are “four pillars” to the One Social vision:
Listen and engage; measure and monitor; learning and training; and growth and scale.“The
notion is, turn Ford into a social business,” bridging its external social networks presence and
internal social structure so that there’s a free flow of information from one to the other.
“Whatever department you’re a part of, any of these four pillars should be relevant to you,” he
said.
Social Media Strategy @ Ford Motor Company – One Social Vision