This document outlines a media campaign to raise awareness of lupus. Formative research found that the target demographic of black women ages 21-29 were largely unfamiliar with lupus. The most effective communication forms were found to be websites, posters, and videos. A lupus awareness poster and Twitter page were created as part of the campaign, with the poster being revised based on feedback to include more color and specificity. The goal of the campaign is to increase awareness of lupus through agenda setting theory using social media and visual materials.

1. Media Campaign for Lupus Awareness
Jessica L. Altice, MAEd
Jessica L. Altice, MAEd

2. Health Problem
Lupus is a chronic autoimmune disease that causes the body to
produce antibodies that cause tissue damage and inflammation.
Systemic Lupus Erythematosus (SLE) is the most serious and fatal
form of lupus.
Peak occurrence is between ages 15-40.
It is estimated that 1.5 million people are affected.
Awareness is one of the biggest issues surrounding lupus.

3. Theoretical Basis
Agenda Setting Theory
Agenda Setting Theory

4. Core Assumptions
Agenda setting is the creation of
public awareness and concern by the
news media.
Assumptions
The press and media do not
reflect reality; they filter and
shape it.
Media concentration on a few
issues and subjects leads the
public to perceive those issues as
more important than other issues.

5. What I wanted to know...
What forms of media are most effective?
What were the demographics of the population?
Their current knowledge of lupus.
Who are reputable sources of health information?
Data was gathered from surveys via Survey Monkey.

6. Formative Research Results
All 7 participants were Black women ages 21-29 with a
Bachelors or Masters degree.
5 of them were not familiar with lupus.
They all preferred to get information from a physician.
The most effective forms of health communication are
websites, posters, and videos.

7. Faces of Lupus...
They are women just like you.
For more information follow @LupusAwareness1 on Twitter

8. Formative Evaluation Results
Flyers are not likely to be effective.
Add more color to the flyer and consider making it a poster.
Place flyer in an unexpected place.
The flyer was a little too vague.
No changes were made to the Twitter page.

9. Final Product
Lupus Awareness Poster
Twitter Page
http://twitter.com/LupusAwareness1

10. Final Product
Lupus Awareness Poster
Twitter Page
http://twitter.com/LupusAwareness1