- The author compares their preliminary task magazine to their final foundation magazine and sees improvements in skills, quality, and professionalism in the final product.
- Planning was a major difference, as the author spent more time planning every aspect of the foundation magazine, leading to a more polished final product.
- Photoshop skills improved, allowing more creative effects and manipulation of tools. Consideration of color themes, photographs, composition, and mise-en-scene also increased.
This document outlines the details of a 5-week digital marketing course taught by Keith Feighery. The course will cover topics like social media platforms, blogging, email marketing and search engine marketing through presentations, demos, class discussions and homework. Students are expected to actively participate in class each week from 2:30-4:30 PM and read assigned materials to implement the strategies covered. The document also provides an overview of Keith Feighery's experience and background in digital marketing and examples of key online marketing tactics and case studies that will be discussed over the 5 weeks.
This document provides an overview and introduction to various social media platforms and case studies. It discusses Facebook, Twitter, blogging, YouTube, Flickr and LinkedIn. For each platform, it discusses key usage statistics in Ireland and how organizations can engage audiences. It provides examples of case studies of individuals and companies using each platform successfully. The document aims to explain why social media is important for organizations and how to interact on these channels to engage customers.
The document discusses developing targeted digital marketing personas, channels, and content. It covers defining personas, understanding buyer journeys and lead qualification, and developing relevant B2B content. Examples are provided of different types of content that can be created and distributed across various channels to engage identified personas at different stages of the buyer journey.
This presentation covers two school composting programs in the Quabbin Regional School District in Barre, Mass. Slides chronicle the creation of an elementary school and high school program in operation since 2005 and 2008 respectively. Karen DiFranza of Hands to Earth discusses what motivates students to participate in these programs and how this work helps connect them to the natural environment.
The document discusses the organic composting and gardening programs at the Quabbin Regional School District. It summarizes how the programs keep organic material out of the waste stream, recycle resources, and create experiences for students to connect with the land. It provides tips for setting up similar programs, including getting support from administrators, teachers, community groups, and businesses. The programs empower students and help create a more sustainable future.
MassDevelopment is a quasi-public agency that provides financing and development services to support businesses, nonprofits, and municipalities. It supports the Massachusetts Department of Environmental Protection through financing for brownfield site assessments and remediation. MassDevelopment can provide tax-exempt financing for solid waste disposal facilities under certain private activity bond categories. Proposed IRS regulations from 2009 may help more organics projects qualify by eliminating the "no value" test and expanding the definition of solid waste disposal facilities and solid waste.
The Green Team is an interactive educational program that empowers Massachusetts students and teachers to help the environment through various initiatives like waste reduction, recycling, and energy conservation. The program provides free resources to teachers to reduce waste and save energy in schools. Participating classes complete suggested activities and are rewarded. Over 60,000 students from 227 schools participated in the previous school year. Benefits of joining include helping the environment, receiving educational materials, being inspired to help others, using activities that teach skills for standardized tests, winning prizes, and getting free recycling equipment.
- The author compares their preliminary task magazine to their final foundation magazine and sees improvements in skills, quality, and professionalism in the final product.
- Planning was a major difference, as the author spent more time planning every aspect of the foundation magazine, leading to a more polished final product.
- Photoshop skills improved, allowing more creative effects and manipulation of tools. Consideration of color themes, photographs, composition, and mise-en-scene also increased.
This document outlines the details of a 5-week digital marketing course taught by Keith Feighery. The course will cover topics like social media platforms, blogging, email marketing and search engine marketing through presentations, demos, class discussions and homework. Students are expected to actively participate in class each week from 2:30-4:30 PM and read assigned materials to implement the strategies covered. The document also provides an overview of Keith Feighery's experience and background in digital marketing and examples of key online marketing tactics and case studies that will be discussed over the 5 weeks.
This document provides an overview and introduction to various social media platforms and case studies. It discusses Facebook, Twitter, blogging, YouTube, Flickr and LinkedIn. For each platform, it discusses key usage statistics in Ireland and how organizations can engage audiences. It provides examples of case studies of individuals and companies using each platform successfully. The document aims to explain why social media is important for organizations and how to interact on these channels to engage customers.
The document discusses developing targeted digital marketing personas, channels, and content. It covers defining personas, understanding buyer journeys and lead qualification, and developing relevant B2B content. Examples are provided of different types of content that can be created and distributed across various channels to engage identified personas at different stages of the buyer journey.
This presentation covers two school composting programs in the Quabbin Regional School District in Barre, Mass. Slides chronicle the creation of an elementary school and high school program in operation since 2005 and 2008 respectively. Karen DiFranza of Hands to Earth discusses what motivates students to participate in these programs and how this work helps connect them to the natural environment.
The document discusses the organic composting and gardening programs at the Quabbin Regional School District. It summarizes how the programs keep organic material out of the waste stream, recycle resources, and create experiences for students to connect with the land. It provides tips for setting up similar programs, including getting support from administrators, teachers, community groups, and businesses. The programs empower students and help create a more sustainable future.
MassDevelopment is a quasi-public agency that provides financing and development services to support businesses, nonprofits, and municipalities. It supports the Massachusetts Department of Environmental Protection through financing for brownfield site assessments and remediation. MassDevelopment can provide tax-exempt financing for solid waste disposal facilities under certain private activity bond categories. Proposed IRS regulations from 2009 may help more organics projects qualify by eliminating the "no value" test and expanding the definition of solid waste disposal facilities and solid waste.
The Green Team is an interactive educational program that empowers Massachusetts students and teachers to help the environment through various initiatives like waste reduction, recycling, and energy conservation. The program provides free resources to teachers to reduce waste and save energy in schools. Participating classes complete suggested activities and are rewarded. Over 60,000 students from 227 schools participated in the previous school year. Benefits of joining include helping the environment, receiving educational materials, being inspired to help others, using activities that teach skills for standardized tests, winning prizes, and getting free recycling equipment.
The Manchester Essex Regional School District implemented a successful green program involving students, staff, and decision makers. Key aspects of the program included establishing a green team, implementing single stream recycling and composting, greening the kitchen, using green cleaning supplies, creating an edible schoolyard, and developing sustainability courses and projects for honors students. The program has reduced trash by 85-95% while inspiring the community around environmental protection.
The City of Cambridge has implemented a food waste composting program in school cafeterias. The program began with three pilot schools in 2009 and has since expanded to include ten schools. On average, the program collects 15-20 pounds of food waste per 100 students each day. From March 2009 to March 2011, over 18 tons of food waste was collected and composted through the school program. The city provides education, labeling, and collection services to make lunchroom composting easy for students and staff.
The document discusses implementing a food waste composting program in school cafeterias. It recommends involving key stakeholders like students, kitchen staff, custodial staff, and administrators early in the process. It also suggests learning from other schools and districts with composting programs, making any necessary changes to meal service and facilities operations, and obtaining student involvement to help with on-site or off-site composting.
The document provides information on starting a composting program at schools including how to build compost bins, what materials can be composted, and benefits for students. Key steps include finding an ideal site, obtaining bins, creating layers of brown and green materials, and teaching students about decomposition and the composting process. Common issues that may arise include attracting animals or producing smells, which proper building and maintenance of bins can address.
The Newton Public Schools and Department of Public Works implemented a single stream recycling program in all municipal buildings including schools. They expanded support for existing school recycling programs and increased coordination between the two departments. Each school's recycling process is unique due to different logistical constraints. The program involved distributing educational materials, signage, and guidance documents. Challenges included addressing misconceptions and collecting wet materials. Recycling tonnages increased while trash decreased, saving an estimated $68 per ton. Ongoing support is provided through technical assistance, training, and information sharing.
This document outlines a recycling program for paper, fluorescent lamps, and electronics in the Springfield, MA schools. It discusses the reasons for recycling including state mandates and cost savings. It describes how the program was designed and implemented site-by-site with education of staff and students. Metrics are provided on tons of materials recycled and associated environmental and financial impacts.
The document summarizes the single stream recycling program implemented in the Framingham Public Schools from 2006 to present. It describes how the program began as a pilot at Framingham High School before expanding district-wide. Key aspects of setting up the program included acquiring recycling bins, establishing collection routines, and providing educational materials and presentations to students and staff. As a result of the program, over 29,000 pounds of materials were recycled in the first six months and many schools reduced their trash pickup frequency. The program continues to be successful through ongoing communication and promotion.
The document discusses starting a textile collection and recycling program in local communities. It notes that textiles make up 5% of waste streams and provides tips on finding partners to collect materials from residents, businesses, and other sources. Potential partners mentioned include Goodwill, Salvation Army, and brokers. The summary also outlines a small sample budget and strategies for promotion, logistics, volunteers, and results from past programs.
The document outlines a program that aims to empower youth by giving them jobs and skills training at a business called Mass Recycle. The program provides youth with jobs in areas like customer service, marketing, and barista skills. It also offers case management services to help youth obtain necessities like housing, healthcare, and legal assistance. The goal is to help youth gain self-efficacy, pursue education, and obtain stable employment after the program through continued support services.
The document summarizes Concord's DropOff-SwapOff Program, a semi-annual event that allows residents to reuse, recycle, or dispose of unwanted items. It describes the event's history and growth. Residents can participate in the SwapOff to pass on working items or the DropOff to dispose of items not accepted in curbside recycling. The event is organized through partnership between Concord Public Works and nonprofit REUSIT, with over 140 volunteers assisting on event day.
This document discusses strategies for achieving higher waste diversion rates. It provides data on the breakdown of materials currently disposed in landfills. Key strategies to reach 50% diversion include universal curbside recycling and composting, yard waste drop-off centers, pay-as-you-throw pricing, and construction and demolition debris recovery. Reaching 70% requires mandatory recycling and composting for all homes and businesses, and reducing trash pickup frequency. Nearly full diversion requires producer responsibility, developing markets for all materials, and education. San Francisco's program and ordinance are highlighted as a model, with over 72% diversion currently achieved.
The document summarizes the results of waste characterization studies performed at three waste-to-energy plants in Massachusetts. The studies found that on average across the three facilities, paper, organic material, plastics, and construction/demolition waste made up the majority (around 76%) of the waste stream. Paper accounted for around 28% on average, while organic material made up around 19% and plastics and construction/demolition each accounted for around 15% each. There were some variations between facilities and between residential versus industrial/commercial/institutional sources.
The document discusses product stewardship and extended producer responsibility (EPR) laws. It summarizes the impacts of product waste, and how EPR programs can help address these issues by shifting recycling costs from local governments to producers. The Massachusetts Product Stewardship Council is working to promote statewide EPR laws, including a proposed e-waste bill, and save municipalities money while increasing reuse and recycling. Membership in the Council is open to all Massachusetts cities and towns without dues.
The document discusses national trends in product stewardship. It describes the Product Stewardship Institute as a non-profit organization that promotes producer responsibility for products at end of life. It outlines principles of product stewardship and trends toward both voluntary and regulated extended producer responsibility programs across multiple states in the Northeast US.
The document discusses the issue of managing used mattresses and box springs. It notes that mattresses are difficult to dispose of in landfills as they do not compact well and can jam machinery. Only a small percentage are currently recycled each year through the over a dozen mattress recycling facilities in North America. However, the recycling process for mattresses is still costly. The document proposes developing a long-term financing system through measures like extended producer responsibility legislation or advanced recycling fees to help alleviate the financial burden on governments and improve mattress recycling rates. It announces an upcoming National Mattress Stewardship Meeting to discuss potential solutions.
This document discusses challenges and opportunities around recycling large mixed rigid plastics and plastic bags/film. It notes that large mixed rigid plastics recycling has significantly increased from 250 million pounds in 2007 to 479 million pounds in 2009. However, curbside collection programs can be confusing to consumers over what items are acceptable. The market for recycled plastics has strengthened in recent years but quality remains a major concern. Plastic bags/film recycling faces challenges with litter and endangering animals but key opportunities include large retail store and municipal drop-off collection programs with a focus on education. Non-structural plastic lumber and pallets/crates are potential end markets.
ReFoamIt LLC recycles styrofoam products like coolers, packing blocks, foam sheets, pipe insulation, and white insulation boards. However, it cannot recycle items with food particles, paper attached, broken or colored pieces, soft foam that bounces back, bubble wrap, expanding foam, or biodegradable packing peanuts. The company provides examples of styrofoam items it can and cannot recycle to help customers understand what can be recycled.
ReFoamIt LLC collects and recycles expanded polystyrene (EPS) or Styrofoam from homes, schools, towns, cities, and businesses. They transport collected materials to their facility in North Smithfield, Rhode Island where they pre-crush, densify, and sell the materials in blocks internationally to be reprocessed and manufactured into new molded plastic products. ReFoamIt guarantees they do not dump or burn EPS and provides EPS recycling as a cost-effective and environmentally-friendly solution for communities and organizations.
This document discusses three models of municipal food waste collection programs operated by transfer stations in Franklin County, Massachusetts. The Whately transfer station model involves collecting food waste in carts that are delivered weekly to a local farm. The Northfield transfer station uses a dumpster picked up weekly by a hauler and delivered to a composting facility. The New Salem transfer station provides barrels for food waste that are also picked up weekly by a hauler and brought to a composting facility. All three programs aim to reduce waste disposal costs while supporting local composting.
BDC Capital provides financing options for recycling and waste management businesses in New England, including the Recycling Loan Fund, asset-based lines of credit, term loans, and mezzanine investments. The Recycling Loan Fund provides loans from $50,000 to $500,000 to supplement bank financing for solid waste recyclers and companies using recycled materials. Since 1995, the Recycling Loan Fund has provided over $8.5 million in loans leading to $24 million in private financing and creating over 900 jobs. BDC Capital also offers asset-based lines of credit from $500,000 to $3,000,000, term loans from $500,000 to $3,000,000,
The Manchester Essex Regional School District implemented a successful green program involving students, staff, and decision makers. Key aspects of the program included establishing a green team, implementing single stream recycling and composting, greening the kitchen, using green cleaning supplies, creating an edible schoolyard, and developing sustainability courses and projects for honors students. The program has reduced trash by 85-95% while inspiring the community around environmental protection.
The City of Cambridge has implemented a food waste composting program in school cafeterias. The program began with three pilot schools in 2009 and has since expanded to include ten schools. On average, the program collects 15-20 pounds of food waste per 100 students each day. From March 2009 to March 2011, over 18 tons of food waste was collected and composted through the school program. The city provides education, labeling, and collection services to make lunchroom composting easy for students and staff.
The document discusses implementing a food waste composting program in school cafeterias. It recommends involving key stakeholders like students, kitchen staff, custodial staff, and administrators early in the process. It also suggests learning from other schools and districts with composting programs, making any necessary changes to meal service and facilities operations, and obtaining student involvement to help with on-site or off-site composting.
The document provides information on starting a composting program at schools including how to build compost bins, what materials can be composted, and benefits for students. Key steps include finding an ideal site, obtaining bins, creating layers of brown and green materials, and teaching students about decomposition and the composting process. Common issues that may arise include attracting animals or producing smells, which proper building and maintenance of bins can address.
The Newton Public Schools and Department of Public Works implemented a single stream recycling program in all municipal buildings including schools. They expanded support for existing school recycling programs and increased coordination between the two departments. Each school's recycling process is unique due to different logistical constraints. The program involved distributing educational materials, signage, and guidance documents. Challenges included addressing misconceptions and collecting wet materials. Recycling tonnages increased while trash decreased, saving an estimated $68 per ton. Ongoing support is provided through technical assistance, training, and information sharing.
This document outlines a recycling program for paper, fluorescent lamps, and electronics in the Springfield, MA schools. It discusses the reasons for recycling including state mandates and cost savings. It describes how the program was designed and implemented site-by-site with education of staff and students. Metrics are provided on tons of materials recycled and associated environmental and financial impacts.
The document summarizes the single stream recycling program implemented in the Framingham Public Schools from 2006 to present. It describes how the program began as a pilot at Framingham High School before expanding district-wide. Key aspects of setting up the program included acquiring recycling bins, establishing collection routines, and providing educational materials and presentations to students and staff. As a result of the program, over 29,000 pounds of materials were recycled in the first six months and many schools reduced their trash pickup frequency. The program continues to be successful through ongoing communication and promotion.
The document discusses starting a textile collection and recycling program in local communities. It notes that textiles make up 5% of waste streams and provides tips on finding partners to collect materials from residents, businesses, and other sources. Potential partners mentioned include Goodwill, Salvation Army, and brokers. The summary also outlines a small sample budget and strategies for promotion, logistics, volunteers, and results from past programs.
The document outlines a program that aims to empower youth by giving them jobs and skills training at a business called Mass Recycle. The program provides youth with jobs in areas like customer service, marketing, and barista skills. It also offers case management services to help youth obtain necessities like housing, healthcare, and legal assistance. The goal is to help youth gain self-efficacy, pursue education, and obtain stable employment after the program through continued support services.
The document summarizes Concord's DropOff-SwapOff Program, a semi-annual event that allows residents to reuse, recycle, or dispose of unwanted items. It describes the event's history and growth. Residents can participate in the SwapOff to pass on working items or the DropOff to dispose of items not accepted in curbside recycling. The event is organized through partnership between Concord Public Works and nonprofit REUSIT, with over 140 volunteers assisting on event day.
This document discusses strategies for achieving higher waste diversion rates. It provides data on the breakdown of materials currently disposed in landfills. Key strategies to reach 50% diversion include universal curbside recycling and composting, yard waste drop-off centers, pay-as-you-throw pricing, and construction and demolition debris recovery. Reaching 70% requires mandatory recycling and composting for all homes and businesses, and reducing trash pickup frequency. Nearly full diversion requires producer responsibility, developing markets for all materials, and education. San Francisco's program and ordinance are highlighted as a model, with over 72% diversion currently achieved.
The document summarizes the results of waste characterization studies performed at three waste-to-energy plants in Massachusetts. The studies found that on average across the three facilities, paper, organic material, plastics, and construction/demolition waste made up the majority (around 76%) of the waste stream. Paper accounted for around 28% on average, while organic material made up around 19% and plastics and construction/demolition each accounted for around 15% each. There were some variations between facilities and between residential versus industrial/commercial/institutional sources.
The document discusses product stewardship and extended producer responsibility (EPR) laws. It summarizes the impacts of product waste, and how EPR programs can help address these issues by shifting recycling costs from local governments to producers. The Massachusetts Product Stewardship Council is working to promote statewide EPR laws, including a proposed e-waste bill, and save municipalities money while increasing reuse and recycling. Membership in the Council is open to all Massachusetts cities and towns without dues.
The document discusses national trends in product stewardship. It describes the Product Stewardship Institute as a non-profit organization that promotes producer responsibility for products at end of life. It outlines principles of product stewardship and trends toward both voluntary and regulated extended producer responsibility programs across multiple states in the Northeast US.
The document discusses the issue of managing used mattresses and box springs. It notes that mattresses are difficult to dispose of in landfills as they do not compact well and can jam machinery. Only a small percentage are currently recycled each year through the over a dozen mattress recycling facilities in North America. However, the recycling process for mattresses is still costly. The document proposes developing a long-term financing system through measures like extended producer responsibility legislation or advanced recycling fees to help alleviate the financial burden on governments and improve mattress recycling rates. It announces an upcoming National Mattress Stewardship Meeting to discuss potential solutions.
This document discusses challenges and opportunities around recycling large mixed rigid plastics and plastic bags/film. It notes that large mixed rigid plastics recycling has significantly increased from 250 million pounds in 2007 to 479 million pounds in 2009. However, curbside collection programs can be confusing to consumers over what items are acceptable. The market for recycled plastics has strengthened in recent years but quality remains a major concern. Plastic bags/film recycling faces challenges with litter and endangering animals but key opportunities include large retail store and municipal drop-off collection programs with a focus on education. Non-structural plastic lumber and pallets/crates are potential end markets.
ReFoamIt LLC recycles styrofoam products like coolers, packing blocks, foam sheets, pipe insulation, and white insulation boards. However, it cannot recycle items with food particles, paper attached, broken or colored pieces, soft foam that bounces back, bubble wrap, expanding foam, or biodegradable packing peanuts. The company provides examples of styrofoam items it can and cannot recycle to help customers understand what can be recycled.
ReFoamIt LLC collects and recycles expanded polystyrene (EPS) or Styrofoam from homes, schools, towns, cities, and businesses. They transport collected materials to their facility in North Smithfield, Rhode Island where they pre-crush, densify, and sell the materials in blocks internationally to be reprocessed and manufactured into new molded plastic products. ReFoamIt guarantees they do not dump or burn EPS and provides EPS recycling as a cost-effective and environmentally-friendly solution for communities and organizations.
This document discusses three models of municipal food waste collection programs operated by transfer stations in Franklin County, Massachusetts. The Whately transfer station model involves collecting food waste in carts that are delivered weekly to a local farm. The Northfield transfer station uses a dumpster picked up weekly by a hauler and delivered to a composting facility. The New Salem transfer station provides barrels for food waste that are also picked up weekly by a hauler and brought to a composting facility. All three programs aim to reduce waste disposal costs while supporting local composting.
BDC Capital provides financing options for recycling and waste management businesses in New England, including the Recycling Loan Fund, asset-based lines of credit, term loans, and mezzanine investments. The Recycling Loan Fund provides loans from $50,000 to $500,000 to supplement bank financing for solid waste recyclers and companies using recycled materials. Since 1995, the Recycling Loan Fund has provided over $8.5 million in loans leading to $24 million in private financing and creating over 900 jobs. BDC Capital also offers asset-based lines of credit from $500,000 to $3,000,000, term loans from $500,000 to $3,000,000,
1. Cambridge Lunchroom Composting
in 5 easy steps
1 2 3 4 5
5-6 weeks from launch day 3-4 weeks from launch day 1-2 weeks from launch day Launch day Ongoing
COMPOSTING COMMITTEE PLAN PROGRAM FINAL STEPS KICKOFF! ONGOING
Meryl and Kristen work Meryl prepares publicity Meryl presents at school Meryl and Composting Monitoring for first
with Principal, Custodian & materials and supplies meeting with all staff and Committee run two month, then as needed.
Lead Teacher to form a within school and home distributes first round of morning assemblies
to families. publicity materials. (likely: K-4, 5-8) on a Composting is reinforced
Composting Committee.
Tuesday or Wednesday. in lessons.
Meryl and Kristen meet Meryl arranges for weekly Meryl begins lunchroom New staff and students
with Composting collection and monitor trainings. Start composting at are trained.
Committee to explain coordinates with Senior lunch!
rollout of program. Custodian. Meryl and Composting Adults provide quality
Committee meet once Students monitor for control and feedback.
Composting Committee Composting Committee with kitchen staff, lunch first month. DPW/parent
meets to discuss training aides, custodians. volunteers also monitor Expansion of composting
visits a composting
of lunchroom monitors for first two weeks. to other areas is
school during lunch.
and to plan kickoff. Meryl and Composting explored, including
Committee finalize slide teacher’s lounge, meals
shows for assemblies. in the classroom.
2. Lunchroom Composting in Cambridge Schools
Example lunchroom composting set up:
Table for younger kids to set their trays down on
1. Trash barrel
2. Liquids bucket
3. Milk cartons bin
4. Compost barrel
5. Styrofoam recycling stand
1 2 3 4 5
Bob Medeiros, Senior Custodian
at the King Open, shares:
With composting, the trash is lighter and less messy,
and that keeps my dumpster cleaner than before.
Liquids are poured down the drain in the closet
through a strainer. It works out just fine.
Kids don’t always get it right, but it’s not a big deal
to take out what doesn’t belong.
Collection is easy. After lunch I tie off the bags of
Read the compost and put them in special toters. The truck
Step by Step Lunchroom comes by reliably once a week to pick it up.
Composting Guide I’m really proud of the students. We have kept over
at www.cambridgema.gov/recycle 24,000 pounds of food out of the trash from March
(About Recycling> Schools> Recycling Collection) 2009—Feb 2011.