This document discusses a "Trading Zone" event that was held on April 4th, 2013 between IBM, Lumina Foundation, Center for American Progress to discuss higher education performance. The Trading Zone concept refers to different disciplines convening to address shared challenges. Key topics discussed include using data analytics for personalized education, challenges integrating education technologies, and the importance of learning, discovery, and engagement for universities. The group plans to reconvene in March 2014 to continue discussions.