LubDub Sound is an entertainment management company and label that aims to help musicians, filmmakers, and others realize their dreams. Its mission is to develop a culture of green-conscious individuals who enjoy organic music and ideas. The mantra "Realize Your Sound" reflects that all music has a beat and LubDub's music has heart. There are initial concerns that the name is just descriptive and could be associated with something it's not, but the solutions are to believe in the name and emphasize its meaning.