This document proposes a peer-to-peer microscholarship project called P to P Micro Scholarship. The project aims to connect students in need of scholarships directly with donors through an online platform. Students would upload their profiles, dreams, and goals. Donors could then encourage students by contributing money and messages of support. The project aims to provide encouragement and opportunity to hidden talents in developing countries who otherwise cannot afford to go to school. It proposes a business model where a 20% margin is taken from funds raised and later partnerships and advertising could make the site profitable. An initial pilot with 30 students in Bangladesh is outlined to test the concept in 2010.

1. P to P Micro Scholarship
Project
- Global Social Business Baby -
By Daisuke Miyoshi, Grameen Communications

2. Sati
age11
Want to become a doctor.
My mother had very serious disease and had to go to Dhaka.
It was very hard work.
So I want to be able to cure my villagers without going capital.
And also make Bangladesh the place where everyone can get perfect treatment.

3. Kulsum
age12
Want to become a doctor.
My sister was terrible sick, but I could nothing for her.
Eventually she passed away.
So, I want to be able to help my family and my villagers.

4. So many hidden treasures in this country

5. BUT
They cannot everyday go to school
They don’t have any encouragement to their future

6. Conventional scholarship
Donators
-Donators cannot know about any students until they actually donate to them.
Students
-Students who are to receive scholarships usually have nothing to do
but just wait for donators.
Scholarship Foundations
-Almost all foundations are very small and cannot get enough donators.

7. What I saw in Bangladesh
-Lack of
Encouragement
-No
effective support
Poor Family
But many Hidden Treasures
No Work Poor Academic Background

8. Opportunity for Change
Most of the villages have
Internet Access and Solar Panels.
Everyone can be connected to the world.

9. How can we solve this problem ?

10. P to P Micro Scholarship
-Make YOU the biggest Scholarship Foundation in our history-
Dream
&
Passion
Encouragement for Future
&
Scholarship
money

11. Theory of Change
Gather a lot of encouragement
and scholarships
through INTERNET
Well Family
and Many Hidden Treasures
Dreams come true ! “ Hidden Treasures get bright !! “
Get good jobs Better Academic Records
More Self-Esteem

12. (0) Create Partnerships
Scholarship Project
Foundation Management
Team

13. (1) Dispatch Young Potentials
Gives Formats
Data Uproad
Scholarship Project Our
Foundation Management Project
Team site
Registers students
120$
Needed
Scholarship
Dream Video Photo Text Profile Price

14. (2) Gathering Encouragements from the World
Website Image
Name : Kulsum
Age: 12 Dream video
Encouragement <Future Vision>
& I want to become a doctor.
I could do nothing for my sister
Scholarship
who was serious sick and she passed away.
money So, I have to get medical knowledge and
help my family and my villagers.
<Profile>
Name: Sati
Age: 11
Family: Father, Mother, and 2 sisters
Average income permonth : 30$
70% To $150
select $10 Encourage now !

15. (3) Sending Encouragements
(Ex) After gathering 150$ 30$ as 20% margin
120$
Our Project Scholarship
Project Management
Team
Foundation
site
Encouragement message Encouragement message Encouragement message

16. Wow !!
So many people
believe me !!

17. (4) Interactive Communication
Sends
& Checks and
receives Uproads
Project Our
Scholarship Management Project
Foundation Team
site
Monthly Reporting
Various Communication

18. Roles of Stakeholders
-Express and Dispatch their dream and passion for their futures
-Monthly Video Report
Students
-Registers their students data
Scholarship
Foundation -Gives scholarships and encouragement messages
-Monthly Video Report
Project -Updates students data
Management -Translates video (if needed)
Team
-Sends scholarships and messages to foundations
-Develops and manages the website
-Donate scholarships
-Encourage students
-Interactive communication
-Tell others about students who they donated
Encouragers

19. Business Model
-20% Margin Fee
If a student needs 120$ per a year, advertise as 150$.
After the scholarship has been gathered,
we can get 30$ per 1 student.
-CSR Matching
This service is easy to see ROI
and also to get reputations among people
for companies looking for the best CSR way.
-Website Ads
When this website as global community gets larger,
Ads on this site also gets more profitable.
1page view=1yen=0.7tk

20. Road map
• Pilot project
• 30 students in Bangladesh
2010 • Fundraising
• Partnership with other Scholarship Fund
• Global Launch
2011 • 200 students in the world
• 10,000 students in the world
2012

21. Sales Plan
$ Sales
600,000
500,000
400,000
300,000
Sales
200,000
100,000
0
2010 2011 2012 2013
900$ 50,000$
30students 6,000$ 30,000$ 18,000students
200students 10,000students

22. Finance plan 2011
Website management staff 2 160$×12months×2 = 3840$
Server cost (If JP sever) 40$
Office cost (If in GCC ) 0$
Electricity cost (If in GCC) 0$
Total cost 3880$

23. Pilot Project 2010 Plan
• First Partnership with Babu-Kano
• Develop Pilot site
MAY • 5 students
• Check & Plan
JUN & JUL • 5 students
• Check & Plan
AUG & SEP
• 10 students
• Fundraising & Design Beta site
OCT & NOV
• Create new partnerships with Scholarship foundations
• Fundraising & Design Beta site
• Create new partnerships with Scholarship foundations
DEC & JAN • Global Launch

24. Pilot Project 2010 Finance Plan
Cost
-Website server cost per a year 40$
-Pilot site development 0$ (Japanese Volunteers)
Sales
-30 students , 20% margin 900$
Total
900$ - 40$ = +860$

25. Considerable points for the Encouragers
1.Reliability of Foundation (Org. Image)
2. Transparency of whole process
(Interactive communication between encouragers and students)
3.Access to the monitoring & evaluation system
(Finance & result outcomes dash board)
4.Encouragers(Individual/Institution) should be rated
and awarded by points system.(encouragers profile)
5.Encouragers social communication network.

26. Considerable points for Students
1.Student should be rated and awarded (Student profile)
2.Social networking /communication among the students

27. Considerable points for Scholarship Fund
1.Reliability of Foundation (Org. Image)
2.Capability/skill
3.Past Record/track record
c.f. Potential partners: Grameen Shika, Room to Read,
and other many small fundations

28. Promoter
As this will be social business
we can expect/consider some stakeholder
as our free promoter as the part of their CSR.
Like;
<Catagory1>
Google (With many application)or other Search Engine,
Facebook , twitter , YouTube, Ustream, Flickr,Skype etc
<Catagory2>
Free education contents donor

29. Connection with Gramweb
Asha.com (this project address) Gramweb.com
Name : Kulsum
Age: 12 Dream video
<Future Vision>
I want to become a doctor.
I could do nothing for my sister
who was serious sick and she passed away.
So, I have to get medical knowledge and
help my family and my villagers.
70% To $150
select $10 Encourage now !
Gramweb is a village platform for BOP business
and have village students database.

30. Everything you can imagine is real.
-Pablo Picasso

31. MONEKULI !!
2015 !!

32. Scholarship?
It’s what we gather from the world,
right ?

33. Hauling the world
where everyone can get enough encouragements and investments
according to their dream.

34. Together,
Pulling 2015
into Now !!