LTE North America event was a success for Cisco with attendance doubling and Cisco winning an award. The conference highlighted growing interest in LTE networks among operators. Key takeaways included that LTE is being widely deployed now, the LTE vs. WiMAX debate is over, and monetization and optimization remain challenges even for 4G networks.

1. LTE North America - It's a Wrap
Posted by Jonathan Morgan on Nov 14, 2010 5:07:50 PM
Hello Everyone,
The LTE North America event is over and it was again another successful event for Cisco. The
attendance doubled from last year, which says a lot about the interest in LTE. It was great catching up
with customers, partners, old friends and even competitors, and seeing what is going on in the industry.
The highlight for us was winning the award for "best enabling product/technology for LTE by a North
American company" for the ASR 5000. This was unexpected for us, but very exciting. We also led an all
day pre-show seminar on the Mobile Internet, sat on an LTE panel, and gave an optimization presentation
as part of the main conference track.
It was great seeing all of the operators talk about their LTE plans. Reduced latency is really one of the
key “wows” for users of LTE networks. A few operators even mentioned that they are proud to be bit pipe
providers. There were lively debates about whether HSPA+ is 4G or not. There were even some
delegates downright angry about HSPA+ being called 4G. From my perspective, it’s all marketing, and
makes me wonder what the general public expects from 4G. When I asked my kids about what they
thought 4G was, they said that we should be getting 4 Gigabits per second of bandwidth. Make sense
from their standpoint, but they are going to have to listen to Aerosmith and Dream On.
I especially enjoyed attending the Rural operator track at the show. They have a very different
perspective on what is required. I listened to one of the best speakers in the industry, Rob Riordan,
executive vice president for Nsight, the parent company of Cellcom, talk about the challenges of the
smaller operators. Rob had my favorite line of the conference, “As people surf faster, they surf more.” I
agree. LTE doesn't by itself solve data tidal wave problem. It will require operators to look at
monetization and optimization techniques over their 3G and 4G networks.
Here are my key takeaways from the conference:
LTE is no longer the future; it is here now and is being deployed by many providers.
There is no longer a debate of LTE vs. WiMAX. I don't recall a single discussion debating this.
The debate has changed to when will LTE be deployed not if. There is debate on how much
impact HSPA+ has on delaying the deployment of LTE in the UMTS market place, if at all
Voice over LTE is still a hot topic about availability, needs, and whether the standards are ready
The Evolved Packet Core finally is part of the mainstream tracks at conferences. It’s no longer
the ugly stepbrother of the radio.
Lightsquared generated significant buzz at the event discussing their wholesale model and their
use of satellites and 1.6 GHz. Spectrum.
Monetization and optimization are key challenges even with LTE/4G networks.

2. Well, that’s all from LTE North America. I’m off to London for the Broadband Traffic Management
conference. I’ll be presenting on the topic “Policy – The Baseline to Monetization.” If you are in London
next week, stop by and say Hi!