LSU AgCenter Presentation at the April 11, 2013 meeting of the Transistion Advisory Team External Affairs Task Force Meeting

1. LSU AgCenter
Communications &
Public Relations
Frankie Gould
Director and Professor
141 Knapp
578-5679
fgould@agcenter.lsu.edu

2. LSU AgCenter
Communications &
Public Relations
LSU AgCenter Communications delivers the
educational and research programs,
curriculum or information created by LSU
AgCenter experts in a form easily accessible
to our diverse audiences. We help Louisiana
citizens learn about the quality and variety of
services the LSU AgCenter offers to enhance
economic development and improve their
lives. The state is our campus.

3. LSU AgCenter
Communications &
Public Relations
Publications,
News, Video &
Photography & Marketing
Media Relations Elma Sue McCallum
Linda Benedict Design
John Wozniak Assistant Director
Associate Director
Assistant Director
Web Public Relations Training
Crisis Communicaion
Social Media Grants/Contracts
Issues Management

4. LSU AgCenter
Communications & Public Relations
Gould, Frances I. Professor & Department Head - public relations, crisis (225) 578-5679
communications, issues management, and marketing
Benedict, Linda F. Associate Director & Professor – media relations, news service, (225) 578-2937
magazine editor
Blanchard, Tobie M. Associate Communications Specialist – broadcast, writer (225) 578-5649
Bogren, Richard C. Professor – science writer, magazine and Web editor (225) 578-5839
Clark, Ronda R. Administrative Coordinator 3 (225) 578-2263
Corns, Barbara R. Professor - design (225) 578-5686
Faust, Matt IT Coordinator – digital animation
Gautreaux, Craig Communications Specialist – video and writer (225) 578-5673
Hodson, Pamela Professor – public relations (225) 578-2939
Jones, Marla W. Administrative Coordinator 4 (225) 578-6730
Kramer, Kathleen Assistant Communications Specialist - designer (225) 578-6072
LaBauve, Randy Assistant Communications Specialist – video production (225) 578-0794
McCallum, Elma Sue Asst. Director & Assoc. Comm. Spec. – marketing and design (225) 578-2462
Merrill, Thomas A. Professor – publications editor and writer (225) 578-5896
Morgan, Johnny W. Communications Specialist – media relations, writer and (225) 578-8484
photography
Neely, Elizabeth R. Professor - Designer (225) 578-5646
Ringe, Penny L. Publications Coordinator - online bookstore and warehouse (225) 578-6598
Schultz, Bruce Assistant Communications Specialist – media relations, writer and (337) 788-8821
photography
Wozniak, John D. Assistant Director & Professor - Publications and design (225) 578-6105
coordinator and photography and infrastructure

5. News & Media Relations
News - 1,000+ releases per year
Print – Newspapers & Magazines
Video Video Releases
Distribute to 10 stations & AgDay
Farm Bureau’s -This week in Louisiana
Agriculture
Audio Audio News Releases
Louisiana Network – 70 stations
Social Media Twitter (2,666), FB, Pinterest
& YouTube (420)
Web News Releases – print, video &
audio
Get it Growing

7. News & Media Relations
Get it Growing
Print, Video, Radio, Web and Calendar
LSUAgCenter.com/GetItGrowing
Public Service Announcements (PSAs)
Special Projects – Farmer of the Year
Educational Videos & Documentaries
100 years of 4-H
125 years of Research
Youth Wetlands Week – Web, podcast & YouTube

10. News & Media Relations
Area Communicators – cover the
media markets of Louisiana
Bruce Schultz – Central, Southwest
and Northwest
Johnny Morgan – Southeast
Media team – all of the state

12. Publications, Photography
& Design
Publications, Newsletters &
Educational materials
Printed, e-books & Online - 277 online
only publications and 481 online and
print publications for a total of 758.
Louisiana Agriculture Magazine
Exhibits and Design
Stationary & Collateral Materials
Photography
Publications, Web and Exhibits

15. Marketing
Identity and Visual Branding
Logo
Signage
Collateral materials
Marketing
Guidelines
Tool box
Programs – 4-H
Promotion
PSAs
Events – AgMagic

17. AgMagic
A Statewide Food and Fiber Awareness Initiative
Interactive Journey through Louisiana Agriculture
Baton Rouge – 12,000
Shreveport – State Fair – 5,000 in tours –
60,000 attend the fair
Monroe – AgExpo – 3,000
Delhi – AgAdventures – 1,000
Lake Charles – 1,000
New Orleans in 2014

18. –Animals Produce for You includes chickens, pigs, goats,
sheep, dairy cattle, beef cattle and horses.
–Farming the Waters will feature catfish, crawfish, oysters,
alligators, turtles and ornamental fish, such as koi.
–Plant Products will provide a look at how commercial
crops and vegetables are grown.
–The Louisiana 4-H section will highlight the youth
development program and its “learn by doing” philosophy.
–The Bugs Rule area will demonstrate the role insects play
in agriculture and the environment.
–The Farm Gate to Dinner Plate walk through the produce
section of a “grocery store,” compliments of Rouse’s
Supermarket, to see how fruits and vegetables from the
farm wind up on store shelves.
–The Body Walk, an interactive exhibit designed to combat
childhood obesity

23. Kids Beat
• Baton Rouge
• Monroe
• Lafayette
• Shreveport

25. Web
Intranet – Internal Web site
Intranet News
Communications site
Internet – External Web site
Edit web pages - CMS
Writing
News
Features
AgCenter Leads
Promotional ads

27. Producer & Consumer Applications

29. Public Relations
Spokesperson(s) for the AgCenter
Legislative issues
Liaison with internal and external
partners
Crisis response team
Copyright issues
Event promotion

30. Teaching/Training
Internal and External Training
Working with the media
Crisis communication
Photography
Writing – columns, grammar and Web
Exhibit production
Marketing Tools
Social media
Adjunct appointments
– Mass Communications
– School of Human Relations and Workforce
Development

31. Grants and Contracts
Consultations
Estimates
Printing, Media, Social Media,
Exhibits, Marketing and Video
Communications Approval

32. Thank You!
Questions?