This session was presented at the LSA18 event in Chicago, April 30 - May 2, 2018.

1. THE CHANGING
MARKETPLACE
JamesCiuffetelli
ExecutiveGeneralManager

2. A snapshot of Australia

3. Yellow Story - 138 years of connection
Planting the first telegraph pole on the Overland Telegraph line to
Carpentaria (1861)

4. 138 years of value underpinned by yellow

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The Australian digital market is changing

6. Change meant we needed to think differently

7. Identity - our value is underpinned by who we are
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8. We are the champions of Aussie SME’s

9. What do Aussie SME’s want?

10. Customer delivery – not delight

11. Team capability & rapid transformation

12. #Honesty

13. Reclaiming our heritage

14. The future is brighter with Yellow

15. Thank you