Loyalty & Rewards Points Application with SAP, ERP, POS integration. This application works on iPhone and Android mobiles

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Case Study
Loyalty Program

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Client Requirement
The application has the
following features:
• My Pocket
• Offer & Coupons
• Mobile Shop
• Tell a Friend
• Auto Search &
Suggestion
• Shipping Price Setup
Per Product
• CMS Pages
Development
• Inventory
Management
• Catalog Management
• Import
Products/Export
Products
• Product Price
Calculation
• Order Management
• Order Tracking
• User-friendly yet
Captivating Mobile
Design
• Dashboard that
shows a collaborated
view of the points
earned from multiple
merchants
• One-tap points
redemption facility
• Ability to check
merchant’s in-app
store
• Multiple merchant
choices for users
• Intuitive and
immersive user
interface
• Facility to scan QR
code and Barcode of
membership cards
through mobile
devices
• Interactive
subsequent
dashboard that
neatly manages
offers and coupons
from multiple
merchants
• Carousel View
• Ability to run on the
latest versions of iOS
& Android
The purpose is to develop a Loyalty Platform with Mobile Application
compatibility with all the mobile devices like iPhone, iPad, & Android and
a mobile website.
The System has three types of users:
• Customers
• Merchants and/or Banks
• Super Admin
Customers: Using this app, the customers can register their check-ins
and redeem their loyalty points for various business vendors available
through the platform. Customers can request for various offers based on
their keyword specific preferences via SMS. The users can also be able
to subscribe to the information using web and telecom services. In all
instances subscription delivery will ONLY be to mobile phones by means
of a text (SMS) message.
Business Vendor: There will be a web CMS for the business vendors to
manage their store offerings and communicate to the client with their
special offers, new collection invites, special incentives...etc. The
business vendors will also be able to track the loyalty stats of all their
customers.
Super Admin: There will be a web CMS for the Super Admin to manage
Application Business Model and the associated business vendors account
activeness. The customers using this app can sign up for various
merchants available in various categories.
At each merchant, the customer shall be Able to see his reward points,
see the offers specially crafted for him or offers, be able to see the
communication targeted directly towards him, and finally redeem the
reward points by being able to purchase directly from the app, by partial
or full redemption of his reward points.
Client required a cross platform mobile application and m-
commerce website exposing consumers to multiple brands and
merchants allowing them to shop, avail offers, manage loyalty programs
and redeem coupons from this single application.
The app, its m-commerce and web versions sync together to keep
information updated at all ends. The application also manages affiliate
programs with banks and other stores. Whenever customer makes a
purchase from affiliates they get rewarded according to the merchant’s
preset policy.
This application is a collaborated platform for users to manage loyalty or
customer retention programs from all or selected merchants. Every field
of the application is dynamic and can be changed during the run time.

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Team faced the following challenge:
• Managing dynamic fields of the application was a challenge especially dealing with animation for
card swapping was a huge challenging task.
• Constant synchronization between the physical stores, website, m-commerce web application and
mobile app without affecting the performance was also a challenge.
• Harmonizing the simultaneous execution of various integrated features and options while
maintaining consistency.
• Creating an interface for manager at physical store to easily manage and update users’ mobile
account.
• Smooth performance through carousel view.
• Integration with SAP, ERP and Other Third Party Systems
• Integration with POS System.
Technologies Used
Manpower
Project Manager 2
Project Leader 2
Developers 4
Mobile Developers 4
Designers 2
QA 1
Operating System &
Server Management
Red Hat Linux OS, Multi-Server Architecture with Staging &
Production Environment through Version Controlling releases, Server
Optimization, Security & SSL Implementation, Scheduler for Back-ups,
Alert Monitoring System Integration, Server Performance Tuning at
regular intervals, Software Firewall Configuration & Maintenance
Development Tools &
Environments
PHP5+, Zend Studio, Magento, SQLite Framework, iOS SDK,
Android, XCode 4.2.1, Core Data Framework, Java Script, HTML5, CSS
etc.
Database MYSQL Database Server, SVN, DB Clustering, DB Optimization,
Master Slave Replication, Query Optimization, Scheduler for Backups
Project Challenges

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Planning
The following development approach was adopted to equip the site with numerous
features and functionality:
• Introducing high level of server and data fetching technology.
• Research and analysis has been scheduled to get the actual level of output of data
which is in a form of different verticals and business logics.
• Development – High Level Coding Standards has been followed for managing backup
data volume simultaneously synchronization with server for recent updates.
• Precisely need to concentrate in sync with existing and newly available data for backup
with our database for result to get generated.
• The User Interface Layer which forms the Graphical User Interface of the website.
Magento Architecture

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Mobile
• Application Life Cycle
The application life cycle constitutes the sequence of events that occurs between the launch and
termination of your application. In iPhone/iPad OS, the user launches the application by tapping its
icon on the Home screen. Shortly after the tap occurs, the
graphics and proceeds to launch your application by calling its
the bulk of the initialization work is handed over to UIKit which loads the application’s
interface and readies its event loop. During the event loop, UIKit coordinates the delivery of events
to your custom objects and responds to commands issued by your application. When the user
performs an action that would cause your application to quit, UIKit notifies your application and
begins the termination process.
The following figure depicts the simplified life cycle of
sequence of events that occur from the time the application starts up to the time it quits. At
initialization and termination, UIKit sends specific messages to the application’s
let it know what is happening. During the event loop, UIKit dispatches events to your application’s
custom event handlers.
Figure: Application life cycle
• Event Handling Cycle
After the UI Application main function initializes the application it starts the infrastructure needed to
manage the application’s event and drawing cycle which is depicted in the following figure. As the
user interacts with a device, iPhone/iPad OS detects touch event
application’s event queue. The event
event off the top of this queue and delivers it to the object that best suited to handle it. For
example, a touch event occurring in a button would be delivered to the corresponding button object.
Events can also be delivered to
handling touch events in the application.
www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd
The application life cycle constitutes the sequence of events that occurs between the launch and
termination of your application. In iPhone/iPad OS, the user launches the application by tapping its
icon on the Home screen. Shortly after the tap occurs, the system displays some transitional
graphics and proceeds to launch your application by calling its main function. From this point on,
the bulk of the initialization work is handed over to UIKit which loads the application’s
and readies its event loop. During the event loop, UIKit coordinates the delivery of events
and responds to commands issued by your application. When the user
performs an action that would cause your application to quit, UIKit notifies your application and
The following figure depicts the simplified life cycle of an iPhone application. This diagram shows the
sequence of events that occur from the time the application starts up to the time it quits. At
initialization and termination, UIKit sends specific messages to the application’s
let it know what is happening. During the event loop, UIKit dispatches events to your application’s
Application main function initializes the application it starts the infrastructure needed to
manage the application’s event and drawing cycle which is depicted in the following figure. As the
user interacts with a device, iPhone/iPad OS detects touch events and places them in the
application’s event queue. The event-handling infrastructure of the UI Application object takes each
event off the top of this queue and delivers it to the object that best suited to handle it. For
example, a touch event occurring in a button would be delivered to the corresponding button object.
to controller objects and other objects indirectly responsible for
nts in the application.
Ltd Page 5 of 7
The application life cycle constitutes the sequence of events that occurs between the launch and
termination of your application. In iPhone/iPad OS, the user launches the application by tapping its
system displays some transitional
function. From this point on,
the bulk of the initialization work is handed over to UIKit which loads the application’s user
and readies its event loop. During the event loop, UIKit coordinates the delivery of events
and responds to commands issued by your application. When the user
performs an action that would cause your application to quit, UIKit notifies your application and
an iPhone application. This diagram shows the
sequence of events that occur from the time the application starts up to the time it quits. At
initialization and termination, UIKit sends specific messages to the application’s delegate object to
let it know what is happening. During the event loop, UIKit dispatches events to your application’s
Application main function initializes the application it starts the infrastructure needed to
manage the application’s event and drawing cycle which is depicted in the following figure. As the
s and places them in the
Application object takes each
event off the top of this queue and delivers it to the object that best suited to handle it. For
example, a touch event occurring in a button would be delivered to the corresponding button object.
and other objects indirectly responsible for

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Figure: The event and drawing cycle
In the iPhone OS Multi-Touch event model, touch data is encapsulated in a single event object
(UI Event). To track individual touches, the event object contains touch objects (
for each finger that is touching the screen. As the user places fingers on the screen, moves them
around and finally removes them from the screen, the system reports the changes for each finger
in the corresponding touch object.
When it launches an application, the system creates both a process and a sing
application. This initial thread becomes the application’s main thread and is where the
Application object sets up the main run loop
code. Figure shows the relationship of the event
events sent by the system are queued until they can be processed by the application’s main run
loop.
www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd
event and drawing cycle
Touch event model, touch data is encapsulated in a single event object
). To track individual touches, the event object contains touch objects (
for each finger that is touching the screen. As the user places fingers on the screen, moves them
and finally removes them from the screen, the system reports the changes for each finger
When it launches an application, the system creates both a process and a sing
ecomes the application’s main thread and is where the
main run loop and configures the application’s event
code. Figure shows the relationship of the event-handling code to the main run loop. Touch
the system are queued until they can be processed by the application’s main run
Ltd Page 6 of 7
Touch event model, touch data is encapsulated in a single event object
). To track individual touches, the event object contains touch objects (UI Touch) one
for each finger that is touching the screen. As the user places fingers on the screen, moves them
and finally removes them from the screen, the system reports the changes for each finger
When it launches an application, the system creates both a process and a single thread for that
ecomes the application’s main thread and is where the UI
and configures the application’s event-handling
handling code to the main run loop. Touch
the system are queued until they can be processed by the application’s main run

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Development Highlights
The project is developed using Magento open source due to the online selling store nature of
the website. The application is built for multiple platforms including iOS and Android. The
application runs on the latest versions of iOS and Android. Almost all the modules are
developed using foundation, core graphics and UIKIT frameworks. All the user interface items
are placed in view controllers that are linked with the controller files project along with the
outlets, actions of the UI element. Geo-fencing technology was used at different stages.
Integration of various 3rd party tools was required. The site was developed and fully functional
within a span of 9 months.