The document discusses mobile device usage statistics and trends. It notes that 32% of Americans have used the internet on a mobile device, and 19% accessed it yesterday. 44% of Americans use their mobile phones daily for activities like watching videos, getting directions, and messaging. The document then outlines different approaches to developing mobile applications and websites, such as native apps, web apps, and frameworks like iUI. It provides examples of existing library mobile sites and apps. Finally, it discusses lessons learned and best practices for mobile development.

1. Chad Haefele Reference Librarian for Emerging Technologies UNC Chapel Hill – Davis Library [email_address] 7/23/09

2. Mobile use stats 32% of all Americans have gone online with a mobile device at some point in their lives 19% of Americans said they had yesterday accessed the internet on their mobile device

5. Mobile use stats 44% of Americans do one or more of these tasks on their mobile phone in an average day: Up from 32% in 2007 Source: “Wireless Internet Use”, Pew Internet & American Life Project, 7/22/09 (data gathered 4/09): http://pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx Watching Video Getting Directions Playing Music Instant Messaging Recording Video Accessing the web Checking e-mail Playing a game Taking a picture Text messaging

6. Mobile stats Informal survey on the UNC Davis Library website: Plus 44 ‘other’ responses

7. Device differences iPhone/Smartphone/Featurephone/Other ?

8. Device differences Plain old phone

9. Device differences Plain old phones have browsers too!

10. Development approaches 1. Full iPhone application http://www.screencast.com/t/yzFoclXdq7M

11. Development approaches 1. Full iPhone application

12. Development approaches 2. Web app - HTML

13. Development approaches Third-party development Worldcat mobile, developed and hosted by Boopsie.com http://www.worldcat.org/m

14. UNC Mobile Developed University-wide:

15. UNC library project http:// www.screencast.com/t/qrlHjGhnF

16. iUI http://code.google.com/p/iui/ HTML development Intro how-to article: http://www.k10design.net/articles/iui/

17. iUI

18. iUI - files

19. iUI – sample code Main page: <ul id=&quot;home&quot; title=&quot;Home&quot; selected=&quot;true&quot;> <center><img src=&quot;header.jpg&quot; width=&quot;320px&quot; /></center> <li><a href=&quot;#hours&quot;>Library Hours</a></li> <li><a href=“#contact&quot;>Contact & Find Us</a></li> <li><a href=&quot;#catalog&quot;>Catalog</a></li> … </ul>

20. iUI – sample code Secondary page: <ul id=&quot;hours&quot; title=&quot;Davis Hours&quot;> <center><img src=&quot;header.jpg&quot; width=&quot;320px&quot; /></center> CONTENT HERE </ul>

21. Which would you rather write?

22. UNC Library project Plain old phone:

23. UNC Library project Plain old phone:

24. UNC Library project Plain old phone:

25. Other examples: NCSU University of Virginia

26. Other considerations Local population Branding – what URL? Redirection – check user agents Promotion, or serendipity? Coolness factor

27. Our future plans Adapting DCPL app Mobile catalog Test more widely Launch for fall Explore other platforms Palm Pre Android

28. Lessons learned Test, test, test! Develop partnerships on campus Get a device in your hands, and the hands of stakeholders Piggyback off the work of others Iterate Use User-Agent switcher in development Pull in outside systems

29. Links UNC Library iPhone page (beta): www.HiddenPeanuts.com/iPhoneTest3 UNC Library Plain Phone page (beta): www.HiddenPeanuts.com/plain UNC Mobile: m.unc.edu NCSU Library mobile page: www.lib.ncsu.edu/m/ Duke Mobile: m.duke.edu DCPL iPhone application: www.dclibrarylabs.org/projects/iphone / University of VA iPhone page: m.lib.virginia.edu

30. Questions? Photo credits: Phones: www.flickr.com/photos/27048731@N03/3506681531 / Plain phones: www.flickr.com/photos/joshb/27437522 / Plain phone browser: www.flickr.com/photos/kevincollins/1415091562 / Presentation online at: