Platform Design – shaping the organisations of the future by Louise Downe - Engine Service design often involves creating a network of people and things that act together to create a service. Platform design goes beyond designing individual services, towards designing platforms from which multiple services, journeys and interactions can be built. For example, rather than designing a single healthcare service, a platform approach constructs the internal and outward-facing systems that allow a provider to co-ordinate the development and delivery of its whole portfolio of services. Similarly, rather than designing a mobile app, a platform can produce a whole range of services built around a new technology, provided through a network of devices, users, and partners linked by data flows and revenue streams. In this talk, Louise Downe will outline Engine’s approach to designing platforms, the typical challenges projects face and ways teams can successfully address them.

2. CHICKEN SHOPS,
PLATFORMS
& CHAOS
@LouiseDowne / @hereatEngine

3. DESIGNING
THE FUTURE
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4. AND WHY WE
SHOULDN’T
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5. IMAGE BY
WATCH TOWER

6. @LouiseDowne / @hereatEngine

9. THE FUTURE HAS
NO MORALITY
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10. DESIGN:
JUST BECAUSE YOU
CAN DO SOMETHING
DOESN’T MEAN YOU
SHOULD
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11. TECHNOLOGY:
IF SOMETHING
CAN BE DONE IT
PROBABLY WILL BE
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12. RESTARTING BRITAIN 2 2013 :
‘DISJOINTED INCREMENTALISM’
CHARACTERISES PUBLIC SERVICE
DESIGN: WHERE SERVICES ARE
ALTERED AND ADAPTED BY CHANGING
POLITICAL DRIVERS, PROFESSIONAL
FASHIONS & SHIFTING INSTITUTIONAL
BOUNDARIES...
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13. IMAGE BY
E.ON

14. IMAGE BY
VIC CASAMBROS

15. IMAGE BY
NASA

16. IMAGE BY
DIUSGOVUK

17. SCIENCE TODAY :
“THE ROVERS ENJOY
CONSIDERABLE POLITICAL
SUPPORT IN CONGRESS”
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18. IMAGE BY
WELLS FARGO

19. IMAGE BY
BARCLAYS GROUP

21. SHOPPER:
“I DON’T THROW MY
RECEIPTS OUT STRAIGHT
AWAY! THEY CAN STEAL
MONEY FROM YOUR ACCOUNT
IF THEY GET THE RECEIPT
WITHIN 24 HOURS”
@LouiseDowne / @hereatEngine

22. WHEN WE DON’T
KNOW HOW A
THING WORKS
WE MAKE IT UP
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23. FUNCTION
FOLLOWS FORM
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25. DAVID WEINBERGER :
“SMALL THINGS
LOOSELY JOINED”
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29. WE CAN ONLY
TRUST SOMETHING
IF WE THINK WE
KNOW HOW
IT WORKS
@LouiseDowne / @hereatEngine

30. DESIGN BORDERS
NOT BOUNDARIES
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31. LEARN TO SCALE
HONESTLY
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32. TAKE UBIQUITY
SERIOUSLY
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33. BE MODULAR
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34. ANTICIPATE
FUTURE BUSINESS
NEEDS
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35. CREATE
AFFORDANCES
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36. DON’T DESIGN
THE FUTURE
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37. DESIGN
SOMETHING
THE FUTURE
CAN DESIGN
@LouiseDowne / @hereatEngine