The document discusses luxury brands established in Brazil as competitors to Louis Vuitton. It identifies Daslu, Benchmark, Hermes, and Dior as the main competitors. Benchmark has a unique presence in Rio de Janeiro. Hermes became strong by creating iconic bags and has a know-how similar to Louis Vuitton. Louis Vuitton is able to innovate while maintaining its classic identity, which has allowed it to reach its current level.
Project for Advanced Fashion Production.
Istituto Marangoni, Milano, July 2014
Analysis on existing brand and past collections. Develop and design the concept of a new collection respecting the brand's identity and based on the season's trends.
This presentation contains the analysis of a prospective acquisition of Bulgari by LVMH. This exercise was done as a part of a case study competition conducted by JPMorgan. The presentation covers various aspects like DCF Valuation, Trading comps, Transaction Comps, Synergy estimation, Acquisition financing etc.
Comparative costumer profile (Hermès & Gucci) Ava Mihaylova
Comparative costumer profile (Hermès & Gucci)
Research based on flagship stores visits in Italy, France and Switzerland, mystery shopping experiences, company visits in Florence and Paris.
Executive Master in Luxury Goods Management at Università Cattolica del Sacro Cuore of Milan
Project for Advanced Fashion Production.
Istituto Marangoni, Milano, July 2014
Analysis on existing brand and past collections. Develop and design the concept of a new collection respecting the brand's identity and based on the season's trends.
This presentation contains the analysis of a prospective acquisition of Bulgari by LVMH. This exercise was done as a part of a case study competition conducted by JPMorgan. The presentation covers various aspects like DCF Valuation, Trading comps, Transaction Comps, Synergy estimation, Acquisition financing etc.
Comparative costumer profile (Hermès & Gucci) Ava Mihaylova
Comparative costumer profile (Hermès & Gucci)
Research based on flagship stores visits in Italy, France and Switzerland, mystery shopping experiences, company visits in Florence and Paris.
Executive Master in Luxury Goods Management at Università Cattolica del Sacro Cuore of Milan
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
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Raoul & Massimo Dutti Brand Comparison and Analysis ReportEna Teo Jia En
Marketing Group Project. Brand Analysis Report, 2011.
Group Members Names on Cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Abacus Sportswear, a pioneer of high-performance stretch waterproof fabrics, produces smart, technical clothing which combines Swedish design with quality and functionality, befitting the active golfer.
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
Raoul & Massimo Dutti Brand Comparison and Analysis ReportEna Teo Jia En
Marketing Group Project. Brand Analysis Report, 2011.
Group Members Names on Cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Abacus Sportswear, a pioneer of high-performance stretch waterproof fabrics, produces smart, technical clothing which combines Swedish design with quality and functionality, befitting the active golfer.
A 2015 case study about Louis Vuitton concerning: brand extension, decrease of visible logo, developments in China, ... by Frederic Derbaudrenghien, and useful inside his company www.kngasia.com's brand management department. Made for MBA sources at UIBE, IFCM, Sorbonne Paris 1 university.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
As the group leader for a Retail Management course at Columbia College Chicago (CCC), I created and implemented the design of an entire store plan, including floor plans, sales projections, loss prevention tactics, management strategies, etc.
actors influencing online shopping behavior: The mediating role of purchase intention" by Yu, C.-S. (2012). This paper explores the factors that influence online shopping behavior, which could be valuable for understanding consumer behavior in the non-apparel categories.
"The role of website quality in influencing online purchasing behavior: Evidence from Iranian online consumers" by Alipour, J., Aghdam, H. H., & Khani, N. (2015). This paper discusses the importance of website quality in influencing online purchasing behavior, which could be relevant for improving the online shopping experience for non-apparel products.
"Effects of brand preferences, product attributes, and marketing mix variables in technology product markets" by Liao, S.-H. (2007). Although focused on technology products, this paper discusses the effects of brand preferences, product attributes, and marketing mix variables, which could be applicable to non-apparel products like watches and sunglasses.
"The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator" by Kim, S., & Stoel, L. (2004). This paper examines the impact of online store environment cues on purchase intention, which could be relevant for creating a positive online shopping experience for non-apparel products.
"Online shopping motivation factors and their impact on Taiwanese mid-life women's internet shopping behavior" by Chen, S.-C., & Dhillon, G. S. (2003). Although specific to Taiwanese mid-life women, this paper discusses online shopping motivation factors, which could provide insights into consumer behavior for non-apparel products.
These papers cover various aspects of online shopping behavior, website quality, brand preferences, and purchase intention, which could be relevant to your project.
User
I will provide more information/rough notes of my project. Please go through all the details and suggest more literature review based on that
ChatGPT
Of course! Please provide the additional information or rough notes of your project, and I'll be happy to review them and suggest more literature for your literature review.
User
1. Work on the online part
2. Online as a channel for lifestyle concept
3. Map everything online
4. Lifestyle.com VS what could be the other platforms that customers buys these categories from - first identify that.
5. Then what is the immediate competition of LS
6. Immediate competition example - someone who have online presence as well as departmental stores and who has all the categories that we have like for eg. (shoppers stop)
7. In the online space, there are brands like amazon, flipkart which are marketplaces across all verticals or categories.
8. But there are also online, which are specialties online verticals, something like a Tata cliq, which is only into apparels, non-apparels that can have lifestyle space.
9. Something like a Nykaa which started off with beauty but now is expanding into lifestyle.
10. So in onlin
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Make a Field invisible in Odoo 17Celine George
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2. The choice of the main players established in Brazil was made in relation to the brand has a unique selling point beside multi-brand shops as Daslu and NK Store. So the main players considered were: Benchmark
3. Has a unique selling point in Rio de Janeiro and can be found in multi-brand Daslu. Its history and know-how are one of the strong points of the tag. In addition, created a product synonym brand handbag with chain handle Despite having a space in Daslu, the brand has a unique selling point near the shop of LV, and has as a brand differentiator, a lower price than practiced by LV Has an exclusive buyout, located in one of the noblest neighborhoods of Sao Paulo, Jardins. Despite being part of LVMH group, I consider this one of the main players due to your tradition and creating a play icon as the bag Lady Dior Became a strong to create two icons brand handbag Kelly and the Birkin. I believe this marks the main competitor of LV because it has a know-how and history similar to the mark, starting to produce handmade leather bags
4. After analyzing the brand's main competitors, I was able to conclude that the brand differentiator is that it is synonymous of quality, style and exclusivity, for possessing a unique selling point of the brand, can maintain its main association, the exclusivity.
