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New Media Driver's License Final Presentation

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A comprehensive digital marketing strategy for L'Oreal.

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New Media Driver's License Final Presentation

  1. 1. A Comprehensive Digital Marketing Strategy for L’Oreal Developed and presented by Jordan Sweat April 23, 2016
  2. 2. Campaign Overview  Target audience  Play into juxtaposition of “affordable luxury”  Digital marketing as a tool to educate consumers
  3. 3. GOALS KPIS METRIC S
  4. 4. Social Media Faceboo k Twitter Tumblr Pinterest YouTube Instagram
  5. 5. Internet Marketing The webpage: the hub of our digital marketing strategy
  6. 6. Online Advertising Display Advertising Search Engine Marketing Social Media Advertisin
  7. 7. Mobile Responsive Design Mobile Application
  8. 8. At the heart of it all… Content Marketing
  9. 9. L’Oreal: Becoming a leader in the beauty industry through digital marketing.

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