L'Oréal brainstorm
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EpycLa Roche-Posay is a skincare brand recommended by dermatologists for sensitive skin. It uses thermal spring water and clinically proven ingredients. The brand targets men and women aged 16 to 50 and aims to solve common skin problems like imperfections and shine. To attract new customers and increase loyalty, especially among young men aged 15-25, the brand will promote its Effaclar range through digital marketing, influencers, and competitions with prizes like spa weekends.
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◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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L'Oréal brainstorm
- 1. BRAINSTORM Azahaf Imen Ezzaghbouji Halima Godin Grégoire Goffaux Quentin
- 2. LA ROCHE POSAY Beauty products, make-up, facial care, hair and body products Target Men and women 16 to 50 years old Values Brand recommended by 25 000 dermatologist Sensitive skin specialist. La Roche-Posay thermal spring water. State-of-the-art dermatological advancement. Clinically proven.
- 4. Market trend indentificationThe Global Dermocosmetics Market Men use cosmetics more often than before Professional products used by the man on the street Bio is in progress Consumer assistance in the buying process Digital beauty (youtube)
- 5. BUSINESS PERFORMANCE 12.4% growth in 2014 Growth of the worldwide cosmetics market from 2005 to 2014 (Annual rate of growth, estimated in % ) Source : official L’Oréal website
- 6. Competitors THE COMPETITION Market share 21.8 17.4 7.8 1.15 17.7 (Billion €) L’Oréal is leader Direct competitors Source : official L’Oréal website
- 7. SWOT Strengths Opportunities Weaknesses Threats USP Only focusing on PR/Events and Online content Competitor advertising
- 9. Range Effaclar o Severe imperfections and clogged pores o Cleansing o Persistent shine THE RANGETarget Man 15 – 25 years old None Imperfections Impurities Dryness Other “ Do you suffer of one of those skin problems?” Source : our survey on 67 people
- 10. BUSINESS OBJECTIVES Consumers Loyalty Values Innovations
- 11. Get more people to know our brand And attract new consumer Have more men consumers Solve skin problems Promotion STRATEGY DIGITAL
- 12. Product Great quality, bright colors and standard formats. Quite wide range Distribution in pharmacies, on and off line. No LRP shops. Place Price Pharmaceutical product, mid to high price range
- 14. A draw to win a weekend at the spa with body cares TACTICS Free samples Would you be interested through in a competition organized by La Roche Posay in order to discover its range Effaclar ? Offered With each buy comes A contest
- 15. MEDIA PLAN 300 000 € 31% 23% 18% 12% 12% 2%2% MARCH (Programmatic) The brand ambassador LIAM HEMSWORTH
- 19. APPLICATION
- 21. Eric
- 22. Thank you for your attention
Editor's Notes
- HALIMAA
- La Roche Posay is a Worldwide company Distribution chanels variates depending the continents Europe : Pharmacies and parapharmacies HALIMA
- IMEN
- IMEN LRP is in permanent evolution thanks to a wide range. They had a 12.4% growth in 2014 (base year 2013)
- GREGOIRE
- Strengths La Roche-Posay products. Unique selling point (Thermal Spring Water). Opportunities To use new media channels, viral, print and social media etc. Mens cosmetic market is growing Weaknesses Not enough media channels only focusing on PR/Events and Online content. Threats Competitor advertising i.e. Dove, Clinique and Olay (Large competitors in the market). As well as smaller derma-skincare brands Ducray, Avene and others.
- QUENTIN INTRODUIT LA STRAGIE
- QUENTIN
- Get our brand know to a wider range of consumers. Acquire and loyalty a new type of consumers : 15 to 25 years old men Reinforce our brand values Find some innovations to boost the consumer experience
- 1 P CHACUN
- include a make up brush in the packaging
- GREGOIRE : accompanied by a person of your choice. The brand will follow the winner during his/her stay
- HALIMA / Because celebrations are over, sun is out and so is love. So there's a need to eliminate impureties ASAP (as soon as possible)
- IMEN
- QUENTIN