SlideShare a Scribd company logo
pr & marketing internal communication community engagement
CASE STUDY
Humberston Avenue
Athene provides specialist and effective community engagement on
Longhurst Group’s 400-home development retirement scheme
25 Priestgate, Peterborough PE1 1JL tel: 01733 207340 email: mail@athene-communications.co.uk web: www.athene-communications.co.uk	
A clear community vision
The Joseph Ogle Trust had a clear vision for
land they owned in Humberston, North East
Lincolnshire, and teamed up with Keystone
Developments (LG) Ltd, part of homes and
care providers Longhurst Group, to produce
plans for a dedicated retirement community
and affordable homes development.
Recognising our expertise in community
engagement, Keystone asked us to devise a
programme of public consultation to support
its outline planning application for 400 new
homes.
Taking it to the people
Although it’s a statutory obligation, we see
public consultation and the development of
the Statement of Community Involvement (SCI)
as much more than just a box ticking exercise
– it should be a meaningful dialogue with the
community that identifies common objectives.
Our first step was to conduct a Community
Audit to give Keystone a clear understanding
of any existing local concerns or issues.
The Community Audit gives our clients a
thorough overview of the community at the
heart of the proposals, along with their aims
and aspirations for the area they live in. This
allows projects to be shaped, structured and
refined to perfectly fit the community’s needs.
We then met with representatives from the
local authority, parish councils, the local
college and the voluntary sector who helped
to shape how the development could be
planned so it benefited and met the needs of
the local community.
Next, we drew up a six-week public
consultation programme which included three
public exhibitions manned by Keystone’s
project team, stakeholder workshops and a
coach trip to existing Keystone retirement
communities.
The consultation was heavily promoted
during this time to make sure we reached as
many people as possible. We held regular
media briefings with the Grimsby Telegraph,
the Cleethorpes Chronicle, BBC Radio
Humberside, BBC Look North and local
radio station Compass FM, which gave the
programme extensive front page, radio and
TV coverage.
We also developed a bespoke website for the
development alongside Facebook and Twitter
pages; produced a consultation document
that was posted out to local people and made
available from the village hall and library; sent
out leaflets to 7,000 homes and put up posters
advertising the consultation exhibitions.
Gathering views
We made it as easy as possible for people to
give their feedback during the consultation
period. They could send the consultation
survey back using the Freepost address, fill
it in online, get in touch using the dedicated
Freephone number or email address, or leave
comments on the Facebook and Twitter pages.
All feedback was fed into a secure, specialist
data management system that was purpose
built for the consultation and once analysed,
the feedback played an important part in
shaping the outline planning proposal.
Retirement homes were moved closer to
the road; a greater sense of open and green
space was designed in; drainage proposals
were upgraded; renewable energy options
were explored and a detailed transport
assessment was commissioned.
We see consultation as a real opportunity
for dialogue and this project gave neutral
and supportive people a voice – one that’s
sometimes overwhelmed by the noisy minority
of opposition. The process ensured that any
issues could be identified before they arose
and the comprehensive public consultation
programme helped Keystone deliver a well
supported proposal that met the needs of
the community.
“The community engagement strategy
focussed our efforts and ensured that all
stakeholders were managed effectively.
Delivery of the community consultation itself
was exemplary and ensured that local people
not only had the opportunity to comment on
the proposals, but were enabled to do so.”
Nick Worboys, Longhurst Group
Humberston
Avenue

More Related Content

What's hot

Sizwe Mxobo Profile
Sizwe Mxobo ProfileSizwe Mxobo Profile
Sizwe Mxobo ProfileSizwe Mxobo
 
Social Integration Strategy
Social Integration StrategySocial Integration Strategy
Social Integration Strategy
Noel Hatch
 
Draft to r bme vi advisory group june 2013
Draft to r bme vi advisory group june 2013Draft to r bme vi advisory group june 2013
Draft to r bme vi advisory group june 2013Voscur Staff
 
Policy Design - Participation
Policy Design - ParticipationPolicy Design - Participation
Policy Design - Participation
Noel Hatch
 
Citizens Assembly - Call for Evidence
Citizens Assembly  - Call for EvidenceCitizens Assembly  - Call for Evidence
Citizens Assembly - Call for Evidence
Noel Hatch
 
Civic Participation
Civic ParticipationCivic Participation
Civic Participation
Noel Hatch
 
Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...
Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...
Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...essexwebcontentteam
 
Plymouth SeniorNet: Lottery funded project helping older people use the Inter...
Plymouth SeniorNet: Lottery funded project helping older people use the Inter...Plymouth SeniorNet: Lottery funded project helping older people use the Inter...
Plymouth SeniorNet: Lottery funded project helping older people use the Inter...
Online Centres Foundation (UK online centres)
 
Digital Public Infrastructure: A Corporation for Public Software
Digital Public Infrastructure: A Corporation for Public SoftwareDigital Public Infrastructure: A Corporation for Public Software
Digital Public Infrastructure: A Corporation for Public Software
Todd Davies
 
Stourport live
Stourport liveStourport live
Stourport liveLocality
 
Developing the Outcomes framework
Developing the Outcomes frameworkDeveloping the Outcomes framework
Developing the Outcomes framework
Noel Hatch
 
Probation service
Probation serviceProbation service
Probation servicerossborman
 
VCSE Infrastructure Working Together
VCSE Infrastructure Working TogetherVCSE Infrastructure Working Together
VCSE Infrastructure Working Together
CANorfolk
 
Community Video
Community VideoCommunity Video
Community Video
CEMCA
 
VYS Devon News February 2011
VYS Devon News February 2011VYS Devon News February 2011
VYS Devon News February 2011Diocese of Exeter
 
David Barrie, new ways of creating citizen participation, 080710
David Barrie, new ways of creating citizen participation, 080710David Barrie, new ways of creating citizen participation, 080710
David Barrie, new ways of creating citizen participation, 080710
David Barrie
 
Introduction to hyper local media: full 12 inch version
Introduction to hyper local media: full 12 inch versionIntroduction to hyper local media: full 12 inch version
Introduction to hyper local media: full 12 inch version
Damian Radcliffe
 
Making the Case for Investment in Broadband Infrastructure
Making the Case for Investment in Broadband InfrastructureMaking the Case for Investment in Broadband Infrastructure
Making the Case for Investment in Broadband Infrastructure
Ann Treacy
 
Southampton connect
Southampton connectSouthampton connect
Southampton connectrossborman
 

What's hot (20)

Sizwe Mxobo Profile
Sizwe Mxobo ProfileSizwe Mxobo Profile
Sizwe Mxobo Profile
 
Social Integration Strategy
Social Integration StrategySocial Integration Strategy
Social Integration Strategy
 
Draft to r bme vi advisory group june 2013
Draft to r bme vi advisory group june 2013Draft to r bme vi advisory group june 2013
Draft to r bme vi advisory group june 2013
 
Policy Design - Participation
Policy Design - ParticipationPolicy Design - Participation
Policy Design - Participation
 
Citizens Assembly - Call for Evidence
Citizens Assembly  - Call for EvidenceCitizens Assembly  - Call for Evidence
Citizens Assembly - Call for Evidence
 
Civic Participation
Civic ParticipationCivic Participation
Civic Participation
 
Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...
Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...
Housing: Thinking Locally and Acting Personally - Craig Derry – Director of S...
 
Plymouth SeniorNet: Lottery funded project helping older people use the Inter...
Plymouth SeniorNet: Lottery funded project helping older people use the Inter...Plymouth SeniorNet: Lottery funded project helping older people use the Inter...
Plymouth SeniorNet: Lottery funded project helping older people use the Inter...
 
Digital Public Infrastructure: A Corporation for Public Software
Digital Public Infrastructure: A Corporation for Public SoftwareDigital Public Infrastructure: A Corporation for Public Software
Digital Public Infrastructure: A Corporation for Public Software
 
Stourport live
Stourport liveStourport live
Stourport live
 
Developing the Outcomes framework
Developing the Outcomes frameworkDeveloping the Outcomes framework
Developing the Outcomes framework
 
Probation service
Probation serviceProbation service
Probation service
 
Squamish Website
Squamish WebsiteSquamish Website
Squamish Website
 
VCSE Infrastructure Working Together
VCSE Infrastructure Working TogetherVCSE Infrastructure Working Together
VCSE Infrastructure Working Together
 
Community Video
Community VideoCommunity Video
Community Video
 
VYS Devon News February 2011
VYS Devon News February 2011VYS Devon News February 2011
VYS Devon News February 2011
 
David Barrie, new ways of creating citizen participation, 080710
David Barrie, new ways of creating citizen participation, 080710David Barrie, new ways of creating citizen participation, 080710
David Barrie, new ways of creating citizen participation, 080710
 
Introduction to hyper local media: full 12 inch version
Introduction to hyper local media: full 12 inch versionIntroduction to hyper local media: full 12 inch version
Introduction to hyper local media: full 12 inch version
 
Making the Case for Investment in Broadband Infrastructure
Making the Case for Investment in Broadband InfrastructureMaking the Case for Investment in Broadband Infrastructure
Making the Case for Investment in Broadband Infrastructure
 
Southampton connect
Southampton connectSouthampton connect
Southampton connect
 

Viewers also liked

El planeta tierra
El planeta tierraEl planeta tierra
El planeta tierra
cmrojas45
 
Folder D&K Linked In
Folder D&K Linked InFolder D&K Linked In
Folder D&K Linked InMagda Krasovski
 
FREEDONIA
FREEDONIAFREEDONIA
FREEDONIA
demigrass
 
Matemáticas pd todo23
Matemáticas pd todo23Matemáticas pd todo23
Matemáticas pd todo23
Sonia Santillana Gutierrez
 
Programación didáctica. mochila digital
Programación didáctica. mochila  digitalProgramación didáctica. mochila  digital
Programación didáctica. mochila digital
Sonia Santillana Gutierrez
 
Lla product deepdive with email
Lla  product deepdive with emailLla  product deepdive with email
Lla product deepdive with email
Brian Fuller
 
Make it or Break it: How our social media reputation is controlling our future
Make it or Break it:  How our social media reputation is controlling our futureMake it or Break it:  How our social media reputation is controlling our future
Make it or Break it: How our social media reputation is controlling our future
Jackie Muru
 
Rebalance Express Brochure
Rebalance Express BrochureRebalance Express Brochure
Rebalance Express Brochure
rvlemmings
 
Mapa conceptual microsoft excel
Mapa conceptual microsoft excelMapa conceptual microsoft excel
Mapa conceptual microsoft excel
Michel Arroyo
 
Mapa conceptual de excel
Mapa conceptual de excelMapa conceptual de excel
Mapa conceptual de excel
wistongs
 
Clases o tipos de logotipos
Clases o tipos de logotiposClases o tipos de logotipos
Clases o tipos de logotipos
vicuda13
 
Emprendimientonormaniveldgrado9 per1
Emprendimientonormaniveldgrado9 per1Emprendimientonormaniveldgrado9 per1
Emprendimientonormaniveldgrado9 per1
vicuda13
 
Research Paper - Culture and Communication in a World of Globalization
Research Paper - Culture and Communication in a World of GlobalizationResearch Paper - Culture and Communication in a World of Globalization
Research Paper - Culture and Communication in a World of GlobalizationJennifer Lloyd
 
Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...
Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...
Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...
New Nature Paradigm Tech Analysis: Green, Sustainable, Collaborative
 
Pressure ulcer prevention hotel dieu shaver health and rehabilitation centre
Pressure ulcer prevention hotel dieu shaver health and rehabilitation centrePressure ulcer prevention hotel dieu shaver health and rehabilitation centre
Pressure ulcer prevention hotel dieu shaver health and rehabilitation centreCanadian Patient Safety Institute
 

Viewers also liked (18)

10certificateEQS786
10certificateEQS78610certificateEQS786
10certificateEQS786
 
El planeta tierra
El planeta tierraEl planeta tierra
El planeta tierra
 
Folder D&K Linked In
Folder D&K Linked InFolder D&K Linked In
Folder D&K Linked In
 
FREEDONIA
FREEDONIAFREEDONIA
FREEDONIA
 
Matemáticas pd todo23
Matemáticas pd todo23Matemáticas pd todo23
Matemáticas pd todo23
 
Programación didáctica. mochila digital
Programación didáctica. mochila  digitalProgramación didáctica. mochila  digital
Programación didáctica. mochila digital
 
Lla product deepdive with email
Lla  product deepdive with emailLla  product deepdive with email
Lla product deepdive with email
 
Make it or Break it: How our social media reputation is controlling our future
Make it or Break it:  How our social media reputation is controlling our futureMake it or Break it:  How our social media reputation is controlling our future
Make it or Break it: How our social media reputation is controlling our future
 
Rebalance Express Brochure
Rebalance Express BrochureRebalance Express Brochure
Rebalance Express Brochure
 
Proyecto
ProyectoProyecto
Proyecto
 
Mapa conceptual microsoft excel
Mapa conceptual microsoft excelMapa conceptual microsoft excel
Mapa conceptual microsoft excel
 
1-26
1-261-26
1-26
 
Mapa conceptual de excel
Mapa conceptual de excelMapa conceptual de excel
Mapa conceptual de excel
 
Clases o tipos de logotipos
Clases o tipos de logotiposClases o tipos de logotipos
Clases o tipos de logotipos
 
Emprendimientonormaniveldgrado9 per1
Emprendimientonormaniveldgrado9 per1Emprendimientonormaniveldgrado9 per1
Emprendimientonormaniveldgrado9 per1
 
Research Paper - Culture and Communication in a World of Globalization
Research Paper - Culture and Communication in a World of GlobalizationResearch Paper - Culture and Communication in a World of Globalization
Research Paper - Culture and Communication in a World of Globalization
 
Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...
Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...
Környezetbarát, Olcsó, Kevésbé Ismert víz Technológia a Jövő (MAGYAR ÖSSZEFOG...
 
Pressure ulcer prevention hotel dieu shaver health and rehabilitation centre
Pressure ulcer prevention hotel dieu shaver health and rehabilitation centrePressure ulcer prevention hotel dieu shaver health and rehabilitation centre
Pressure ulcer prevention hotel dieu shaver health and rehabilitation centre
 

Similar to Longhurst Homes - Humberson Avenue Development

Evaluation of the People and Places Programme: 2010 report summary
Evaluation of the People and Places Programme: 2010 report summaryEvaluation of the People and Places Programme: 2010 report summary
Evaluation of the People and Places Programme: 2010 report summary
Wavehill
 
Applying Community Insights into Policy
Applying Community Insights into PolicyApplying Community Insights into Policy
Applying Community Insights into Policy
Noel Hatch
 
Justice&PeacePresentation
Justice&PeacePresentationJustice&PeacePresentation
Justice&PeacePresentationREgenerateTrust
 
Neighbourhood Planning: The National Picture
Neighbourhood Planning: The National PictureNeighbourhood Planning: The National Picture
Neighbourhood Planning: The National Picture
Jonathan Green
 
Hartlepool Action Lab: Where are we now?
Hartlepool Action Lab: Where are we now?Hartlepool Action Lab: Where are we now?
Hartlepool Action Lab: Where are we now?
Hartlepool Action Lab
 
Final_LS360_Report_8_6_09
Final_LS360_Report_8_6_09Final_LS360_Report_8_6_09
Final_LS360_Report_8_6_09Trisha Purdon
 
Future of Participation - Shaping the Levers.pptx
Future of Participation - Shaping the Levers.pptxFuture of Participation - Shaping the Levers.pptx
Future of Participation - Shaping the Levers.pptx
Noel Hatch
 
The role of co ops in local economic renewal
The role of co ops in local economic renewalThe role of co ops in local economic renewal
The role of co ops in local economic renewal
Ed Mayo
 
Neighbourhood planning - a quick overview
Neighbourhood planning - a quick overviewNeighbourhood planning - a quick overview
Neighbourhood planning - a quick overview
Locality
 
Landscapes for Life Conference 2017 - Briefing - HLF
Landscapes for Life Conference 2017 - Briefing - HLFLandscapes for Life Conference 2017 - Briefing - HLF
Landscapes for Life Conference 2017 - Briefing - HLF
NAAONB landscapesforlife
 
Hact event 160514
Hact event 160514Hact event 160514
Hact event 160514HACThousing
 
Happy city workshop
Happy city workshopHappy city workshop
Happy city workshop
Blaise Nkubiyaho
 
2011 IAP2 Cascade Chapter Best Practices Awards
2011 IAP2 Cascade Chapter Best Practices Awards2011 IAP2 Cascade Chapter Best Practices Awards
2011 IAP2 Cascade Chapter Best Practices Awards
IAP2 Cascade Chapter
 
Case Study: City of Huntsville
Case Study: City of HuntsvilleCase Study: City of Huntsville
Case Study: City of Huntsville
IdeaScale
 
A2S FINAL REPORT June 2015
A2S FINAL REPORT June 2015A2S FINAL REPORT June 2015
A2S FINAL REPORT June 2015Shelley Sabo
 
Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...
Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...
Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...
RuthEvansPEN
 
ACT ICT REPORT 2 18 14
ACT ICT REPORT 2 18 14ACT ICT REPORT 2 18 14
ACT ICT REPORT 2 18 14Corinne Bannon
 
Improving Public Financial Accountability2
Improving Public Financial Accountability2Improving Public Financial Accountability2
Improving Public Financial Accountability2
Paul MCLEAY
 
Ian Birnbaum: Big Society & local government
Ian Birnbaum: Big Society & local governmentIan Birnbaum: Big Society & local government
Ian Birnbaum: Big Society & local government
HMinter
 

Similar to Longhurst Homes - Humberson Avenue Development (20)

Evaluation of the People and Places Programme: 2010 report summary
Evaluation of the People and Places Programme: 2010 report summaryEvaluation of the People and Places Programme: 2010 report summary
Evaluation of the People and Places Programme: 2010 report summary
 
Applying Community Insights into Policy
Applying Community Insights into PolicyApplying Community Insights into Policy
Applying Community Insights into Policy
 
Justice&PeacePresentation
Justice&PeacePresentationJustice&PeacePresentation
Justice&PeacePresentation
 
Neighbourhood Planning: The National Picture
Neighbourhood Planning: The National PictureNeighbourhood Planning: The National Picture
Neighbourhood Planning: The National Picture
 
Hartlepool Action Lab: Where are we now?
Hartlepool Action Lab: Where are we now?Hartlepool Action Lab: Where are we now?
Hartlepool Action Lab: Where are we now?
 
Final_LS360_Report_8_6_09
Final_LS360_Report_8_6_09Final_LS360_Report_8_6_09
Final_LS360_Report_8_6_09
 
Future of Participation - Shaping the Levers.pptx
Future of Participation - Shaping the Levers.pptxFuture of Participation - Shaping the Levers.pptx
Future of Participation - Shaping the Levers.pptx
 
The role of co ops in local economic renewal
The role of co ops in local economic renewalThe role of co ops in local economic renewal
The role of co ops in local economic renewal
 
Neighbourhood planning - a quick overview
Neighbourhood planning - a quick overviewNeighbourhood planning - a quick overview
Neighbourhood planning - a quick overview
 
Landscapes for Life Conference 2017 - Briefing - HLF
Landscapes for Life Conference 2017 - Briefing - HLFLandscapes for Life Conference 2017 - Briefing - HLF
Landscapes for Life Conference 2017 - Briefing - HLF
 
Hact event 160514
Hact event 160514Hact event 160514
Hact event 160514
 
Happy city workshop
Happy city workshopHappy city workshop
Happy city workshop
 
2011 IAP2 Cascade Chapter Best Practices Awards
2011 IAP2 Cascade Chapter Best Practices Awards2011 IAP2 Cascade Chapter Best Practices Awards
2011 IAP2 Cascade Chapter Best Practices Awards
 
Case Study: City of Huntsville
Case Study: City of HuntsvilleCase Study: City of Huntsville
Case Study: City of Huntsville
 
A2S FINAL REPORT June 2015
A2S FINAL REPORT June 2015A2S FINAL REPORT June 2015
A2S FINAL REPORT June 2015
 
CRHT Toolkit
CRHT ToolkitCRHT Toolkit
CRHT Toolkit
 
Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...
Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...
Leicester City CCG- Engaging with asylum seekers and the homeless to commissi...
 
ACT ICT REPORT 2 18 14
ACT ICT REPORT 2 18 14ACT ICT REPORT 2 18 14
ACT ICT REPORT 2 18 14
 
Improving Public Financial Accountability2
Improving Public Financial Accountability2Improving Public Financial Accountability2
Improving Public Financial Accountability2
 
Ian Birnbaum: Big Society & local government
Ian Birnbaum: Big Society & local governmentIan Birnbaum: Big Society & local government
Ian Birnbaum: Big Society & local government
 

Longhurst Homes - Humberson Avenue Development

  • 1. pr & marketing internal communication community engagement CASE STUDY Humberston Avenue Athene provides specialist and effective community engagement on Longhurst Group’s 400-home development retirement scheme
  • 2. 25 Priestgate, Peterborough PE1 1JL tel: 01733 207340 email: mail@athene-communications.co.uk web: www.athene-communications.co.uk A clear community vision The Joseph Ogle Trust had a clear vision for land they owned in Humberston, North East Lincolnshire, and teamed up with Keystone Developments (LG) Ltd, part of homes and care providers Longhurst Group, to produce plans for a dedicated retirement community and affordable homes development. Recognising our expertise in community engagement, Keystone asked us to devise a programme of public consultation to support its outline planning application for 400 new homes. Taking it to the people Although it’s a statutory obligation, we see public consultation and the development of the Statement of Community Involvement (SCI) as much more than just a box ticking exercise – it should be a meaningful dialogue with the community that identifies common objectives. Our first step was to conduct a Community Audit to give Keystone a clear understanding of any existing local concerns or issues. The Community Audit gives our clients a thorough overview of the community at the heart of the proposals, along with their aims and aspirations for the area they live in. This allows projects to be shaped, structured and refined to perfectly fit the community’s needs. We then met with representatives from the local authority, parish councils, the local college and the voluntary sector who helped to shape how the development could be planned so it benefited and met the needs of the local community. Next, we drew up a six-week public consultation programme which included three public exhibitions manned by Keystone’s project team, stakeholder workshops and a coach trip to existing Keystone retirement communities. The consultation was heavily promoted during this time to make sure we reached as many people as possible. We held regular media briefings with the Grimsby Telegraph, the Cleethorpes Chronicle, BBC Radio Humberside, BBC Look North and local radio station Compass FM, which gave the programme extensive front page, radio and TV coverage. We also developed a bespoke website for the development alongside Facebook and Twitter pages; produced a consultation document that was posted out to local people and made available from the village hall and library; sent out leaflets to 7,000 homes and put up posters advertising the consultation exhibitions. Gathering views We made it as easy as possible for people to give their feedback during the consultation period. They could send the consultation survey back using the Freepost address, fill it in online, get in touch using the dedicated Freephone number or email address, or leave comments on the Facebook and Twitter pages. All feedback was fed into a secure, specialist data management system that was purpose built for the consultation and once analysed, the feedback played an important part in shaping the outline planning proposal. Retirement homes were moved closer to the road; a greater sense of open and green space was designed in; drainage proposals were upgraded; renewable energy options were explored and a detailed transport assessment was commissioned. We see consultation as a real opportunity for dialogue and this project gave neutral and supportive people a voice – one that’s sometimes overwhelmed by the noisy minority of opposition. The process ensured that any issues could be identified before they arose and the comprehensive public consultation programme helped Keystone deliver a well supported proposal that met the needs of the community. “The community engagement strategy focussed our efforts and ensured that all stakeholders were managed effectively. Delivery of the community consultation itself was exemplary and ensured that local people not only had the opportunity to comment on the proposals, but were enabled to do so.” Nick Worboys, Longhurst Group Humberston Avenue