Londroid - Non native development

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The document discusses various options for mobile development including platforms like Android and iOS, distribution channels, and tools that can help with development. It notes the tradeoffs between native and web-based approaches. It also covers JavaScript frameworks, middleware options, and fragmentation across platforms.

Technology Business

Mobile development choices

Kieran Gutteridge | @kgutteridge

Application definition: utility


What problem are you solving for your users?


Do not just make a list of features


Create an application definition at the start and stick to it


Don't know for sure?

http://stuffthathappens.com/blog/2008/03/05/simplicity/

Market Size

Android
Symbian
3%3%
iOS
14% Blackberry
33%
Windows Phone/Mobile
Others
16%

31%

Source: Canalys estimates © Canalys 2011
http://www.canalys.com/pr/2011/r2011013.html

Distribution Channels
Operators iPhone Android Web
Appstore App market
Barrier to High, $$$ Sign Sign Open
entry agreement. agreement.
$99 $25
Revenue 50/50 + 70/30 70/30 90%+
Share
Payments sms/ wap / iTunes Google + inconsistent
carrier carrier
billing billing

Releases Difficult ~1-4 weeks instant instant

Restrictions Many Few little none
Presentation Limited Limited Limited free

Android

Symbian
Powerful

Qt Hybrids

Blackberry JavaME

Weak

Mobile Web

Hard Easy

Native VS Web round 1001


API Access

Speed

Always playing catchup?

User context

Fragmentation

Monetisation

HTML5 a silver bullet?


PPK there is no webkit

http://www.quirksmode.org/webkit.html

Android Features or Fragmentation
http://blog.tweetdeck.com/android-ecosystem

iOS Fragmentation or Features


2.x

3.x

3.2

4.0 (iPhone 2g, first generation iPods)

4.3 (iPhone 3g)

5?

Javascript frameworks


jQuery Mobile http://jquerymobile.com/

Sencha Touch http://www.sencha.com/products/touch/

jQ Touch http://jqtouch.com/

Tools can help


Opera mobile with DragonFly http://www.opera.com/
dragonfly/

CharlesProxy http://www.charlesproxy.com/

Weinre http://phonegap.github.com/weinre/

HTML5 boilerplate http://html5boilerplate.com/

Phonegap http://www.phonegap.com/

Middleware


Monotouch http://ios.xamarin.com/

Titanium Mobile http://www.appcelerator.com/

Corona SDK http://www.anscamobile.com/corona/

Adobe AIR http://www.adobe.com/products/air/

Questions?

Kieran Gutteridge
@kgutteridge
tech@intohand.com

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