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LondonSEO Meetup XL - Aaron B# (1).pptx
- 1. SEO & Blockchain: How can we be found in the decentralised web Aaron Barefoot SEO Consultant
- 2. Blockchain Growth Headline sponsor logo @aaronjbarefoot • By the end of 2024, it’s expected that corporations will spend $20 billion per year on blockchain technical services. • The banking sector alone could generate up to $1 billion in revenue from blockchain-based cryptos.
- 3. Technology Adoption Headline sponsor logo @aaronjbarefoot • With crypto users growing at around 80% a year, this makes it the fastest rate of technological adoption in human history
- 4. Web3 Developer Boom Headline sponsor logo @aaronjbarefoot • 65% of All Web 3 Developers Joined in 2021 – Over 20% Joined Ethereum
- 5. Web’s Evolution Could see Exponential Growth Headline sponsor logo @aaronjbarefoot • The next iteration of the web is built on blockchain • Currently adopted mainly by finance, healthcare and tech
- 6. Wallet & User Growth Headline sponsor logo @aaronjbarefoot Wallet = Potential End User/Investor
- 7. A New Ecosystem Headline sponsor logo @aaronjbarefoot • A mix of traditional digital channels, apps etc. • ‘Cold’ elements • Tracked and transparent • Next iteration of web
- 8. Privacy Growth & Search Headline sponsor logo @aaronjbarefoot Cookieless, privacy focused No SERP Ads No Tracking Popular with Crypto
- 9. Markets: Bull & Bear Headline sponsor logo @aaronjbarefoot • Understand marker movement • Time content, pre-empt awareness and demand (bull) • Build in down time (bear)
- 10. Sentiment & Halving Headline sponsor logo @aaronjbarefoot
- 11. Navigate, inform, convert Headline sponsor logo @aaronjbarefoot Marketing Site/Blockchain Whitepaper, Medium, Socials Wallet / App
- 12. Driving Growth for Blockchains Headline sponsor logo @aaronjbarefoot Transact Engage User Wallet /App SEO ASO Search Blockchain Inform, Optimize, Reach • Clear funnel driving to off- site conversions • Still able to fully track and show value • More ‘decentralized’ than traditional verticals
- 13. SEO at the Centre Headline sponsor logo @aaronjbarefoot Technical Backlinks Content Site Health Multiple touchpoints Community, apps
- 14. SEO Considerations Headline sponsor logo @aaronjbarefoot International SEO • Regulated Markets • Language > Geos Content • Regulation • Transparency Marketing Site(s) • Multiple sites • Multi-channel
- 16. Trends & Breakouts Headline sponsor logo @aaronjbarefoot
- 17. Signals & Reviews Headline sponsor logo @aaronjbarefoot • As with many other verticals, review and transparency play a huge role in the blockchain & crypto space • Trust score for exchange, where your token can be purchased
- 18. ‘Zero Search’ Headline sponsor logo @aaronjbarefoot Query Clicks Impressions CTR Position historical global bid ask data api 0 129 0.% 29.4 id document verification api 0 129 0.% 27.1 watch java streams api developer guide videos 0 129 0.% 31.3 oms api 0 128 0.% 53.3 real time messaging api python 0 128 0.% 78.1 rest api design, development & management videos 0 128 0.% 12.2 sentiment analysis in r api 0 128 0.% 60.4 angular get data from api and display 0 127 0.% 12.9 python stock api 0 127 0.% 34.5 access control api 0 126 0.% 35.7 • ‘Zero search’ will likely play a large role in the space given niche topics and search • Many never-before- searched keywords to arise
- 19. API Code Snippets Headline sponsor logo @aaronjbarefoot • Using in-line code snippets to rank for frequently searched errors or common API calls • Use FAQs and or forums to deliver useful code snippets aligned to developer and business goals
- 20. Social & Community Headline sponsor logo @aaronjbarefoot Blockchain Discord Telegram Reddit Twitter
- 21. Developer Forums & Community Headline sponsor logo @aaronjbarefoot
- 22. Medium as A Channel Headline sponsor logo @aaronjbarefoot • Heavily used by Blockchains • Inherent ‘nofollow’ • Often link to third-party sites • Its own ecosystem • Look to deeplink money pages
- 23. Maximising Whitepapers Headline sponsor logo @aaronjbarefoot • Often linked across several third- party sites • Sit on unoptimized subfolders as PDFs only • Many sites are unindexed and provide no SEO-value to a blockchain’s mission statement
- 24. Discord Tracking & IFTTT Headline sponsor logo @aaronjbarefoot • IFTTT allows us to create tracking on Discord channels that will trigger and push to Google sheets from a given channel and category
- 25. Telegram Tracking Headline sponsor logo @aaronjbarefoot • Telegram allows to track keywords within channels, given insight on behave and interest
- 26. Reddit’s Powerhouse Community Headline sponsor logo @aaronjbarefoot • Reddit is a huge hub for crypto and blockchain brands as with Quora and other channels we can garner insight from UGC
- 27. DAO & The Ownership Economy Headline sponsor logo @aaronjbarefoot • Attract funds for your project without forming a foundation or registering a patent. • Involve people directly with your research, including actual patients. Likewise, because the project is built in an open space you get better exposure. • Manage the progress and research submissions through an open-to-all approach.
- 28. Brave Ads, DuckDuckGo & Incentives Headline sponsor logo @aaronjbarefoot • Brave, the private browser offers BAT (Basic attention tokens) as a reward for viewing adverts • Incentives users to view ads, only viewed by those with an interest in the subject as opposed to demographic or general prospecting
- 29. SocialFi Growth & Innovation Headline sponsor logo @aaronjbarefoot • ‘Social Finance’ SocialFi builds social communities interested in crypto, they also utilize web3 tech, if incentivized, can drive traffic,
- 30. Metaverses & Experiences Headline sponsor logo @aaronjbarefoot • Early stage, though many brands have already entered from high-fashion to Fidelity and HSBC • Multiple metaverses, ‘cold’ access but drive brand and awareness • Able to ‘deep link’ to real estate
- 31. Decentralised Exchange Listings Headline sponsor logo @aaronjbarefoot • ‘Dex’ exchanges can be considered the new directories • A project can be discovered across many exchanges and dexes, this allows users to trade and discover your chain’s coin
- 32. Link Growth & Earning Headline sponsor logo @aaronjbarefoot Data & Function Incentivize - Airdrops Macro Content
Editor's Notes
- Site Operators UGC Forums