TripAdvisor is the world's largest travel site, with 50 million reviews influencing travelers' decisions. The presentation outlines how hotels can maximize their presence on TripAdvisor by engaging with reviews, responding to feedback, optimizing their listings, and promoting special offers to attract more visitors and bookings. Data shows the majority of travelers find reviews and management responses important when choosing accommodations.
BTO2017 | TEN - Phocuswright - Douglas QuinbyBTO Educational
Day ONE BTO2017 | TEN
Mercoledì 29 novembre
WORLD Hall
The State of Travel Net
https://www.buytourismonline.com
Keynote Speaker
Douglas Quinby Phocuswright
BTO2017 | TEN - Win CHINA with CTRIP - Luigi DengBTO Educational
Day ONE BTO2017 | TEN
Mercoledì 29 novembre
FOCUS Hall
The Big Guy in the Room
Getting ready from ASIA
https://www.buytourismonline.com
Keynote Speaker
Andrea Ghizzoni WECHAT Italia
Luigi Deng CTRIP
Keynote Speaker + Moderator
Giancarlo Dall’Ara Chinese Friendly Italy
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
Adara, a travel data company, found that 78% of business travelers do more than half of their shopping online (compare this to the 59% of leisure travelers and 34% of non-travelers). Also consider the fact that business travelers use smartphones to shop online 20% more than leisure travelers and tablets 18% more than leisure travelers and it’s clear where the spending potential exists.
Donload this paper at: http://skift.com/wp-content/uploads/2015/07/Adara-report-july-2015.pdf
BTO2017 | TEN - Phocuswright - Douglas QuinbyBTO Educational
Day ONE BTO2017 | TEN
Mercoledì 29 novembre
WORLD Hall
The State of Travel Net
https://www.buytourismonline.com
Keynote Speaker
Douglas Quinby Phocuswright
BTO2017 | TEN - Win CHINA with CTRIP - Luigi DengBTO Educational
Day ONE BTO2017 | TEN
Mercoledì 29 novembre
FOCUS Hall
The Big Guy in the Room
Getting ready from ASIA
https://www.buytourismonline.com
Keynote Speaker
Andrea Ghizzoni WECHAT Italia
Luigi Deng CTRIP
Keynote Speaker + Moderator
Giancarlo Dall’Ara Chinese Friendly Italy
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
Adara, a travel data company, found that 78% of business travelers do more than half of their shopping online (compare this to the 59% of leisure travelers and 34% of non-travelers). Also consider the fact that business travelers use smartphones to shop online 20% more than leisure travelers and tablets 18% more than leisure travelers and it’s clear where the spending potential exists.
Donload this paper at: http://skift.com/wp-content/uploads/2015/07/Adara-report-july-2015.pdf
The Homecare Intelligence (HCI) Solution - ProvidersIris Fung
If you own or operate a home care agency in a one payor system - there's a new way to manage the way you do business.
At critical junctures such as this, it is incumbent upon both the private and public sector to collaborate to find real innovation that DELIVERS on its promise to generate efficiencies and savings. No longer are antiquated means sufficient to meet the ever increasing demands for adult and social care / home care. Technologies are only "good" IF their promises are supported by evidence, and they can truly deliver on their promises!
Экосистема рынка логистики для электронной торговлиData Insight
Экосистема входит в состав исследования "Логистические услуги: Основной доклад 2015". С подробным описанием каждого блока можно познакомиться: http://www.datainsight.ru/logistica2015basereport
E-Marketing and Revenue Management 2012
Maud Larpent TripAdvisor
Jak vyhodnotit recenze hotelů | Can you calculate the value of good/ bad review?
www.smarthero.eu
BDW16 London - Charlie Ballard, TripAdvisor - TripAdvisor and Constant Change...Big Data Week
The world of travel is changing more rapidly than ever before, as consumers are inspired by low costs and social media to fly further away, more often, and for longer stays, and in general see more of the world.
This is all in addition to massive changes on the supply side with the rise of the sharing economy, downward price pressure and increased demand for diversification.
With the travel industry in such flux, long-term strategic planning can be an incredible challenge for any travel company. How can the travel industry predict ‘the next big thing’? With such global travellers, how does a hotel know where to invest next? What trending data can be safely relied on in this market?
As the world’s largest travel site, TripAdvisor is in a unique position to help the world’s travel industry better understand and react to these changes, but how does TripAdvisor play a role when its primary mission has always been to provide a voice to the traveller?
What is the value of the consumer data, what are the risks, and what are the potential benefits in terms of enhancing partner relationships? Let’s discuss.
Citypal is an online platform that enables solo travelers to connect with others, plan trips, share information, help each other by matching different solo travelers of opposite destinations, solo travelers can better understand the destination culture, get timely and effective help, share travel memories, and establish a solo traveler community.
The Homecare Intelligence (HCI) Solution - ProvidersIris Fung
If you own or operate a home care agency in a one payor system - there's a new way to manage the way you do business.
At critical junctures such as this, it is incumbent upon both the private and public sector to collaborate to find real innovation that DELIVERS on its promise to generate efficiencies and savings. No longer are antiquated means sufficient to meet the ever increasing demands for adult and social care / home care. Technologies are only "good" IF their promises are supported by evidence, and they can truly deliver on their promises!
Экосистема рынка логистики для электронной торговлиData Insight
Экосистема входит в состав исследования "Логистические услуги: Основной доклад 2015". С подробным описанием каждого блока можно познакомиться: http://www.datainsight.ru/logistica2015basereport
E-Marketing and Revenue Management 2012
Maud Larpent TripAdvisor
Jak vyhodnotit recenze hotelů | Can you calculate the value of good/ bad review?
www.smarthero.eu
BDW16 London - Charlie Ballard, TripAdvisor - TripAdvisor and Constant Change...Big Data Week
The world of travel is changing more rapidly than ever before, as consumers are inspired by low costs and social media to fly further away, more often, and for longer stays, and in general see more of the world.
This is all in addition to massive changes on the supply side with the rise of the sharing economy, downward price pressure and increased demand for diversification.
With the travel industry in such flux, long-term strategic planning can be an incredible challenge for any travel company. How can the travel industry predict ‘the next big thing’? With such global travellers, how does a hotel know where to invest next? What trending data can be safely relied on in this market?
As the world’s largest travel site, TripAdvisor is in a unique position to help the world’s travel industry better understand and react to these changes, but how does TripAdvisor play a role when its primary mission has always been to provide a voice to the traveller?
What is the value of the consumer data, what are the risks, and what are the potential benefits in terms of enhancing partner relationships? Let’s discuss.
Citypal is an online platform that enables solo travelers to connect with others, plan trips, share information, help each other by matching different solo travelers of opposite destinations, solo travelers can better understand the destination culture, get timely and effective help, share travel memories, and establish a solo traveler community.
Hi Kenji, attached is an updated deck. (I removed a few confidential slides.) Thanks again - keep me posted on feedback to the presentation! Best, Alina
BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Helena Egan
Director, industry relations di TripAdvisor
Day ONE | Emirates Hall [VISIONI] | 12.20 - 12.45
http://www.buytourismonline.com/eventi/strategic-vision-of-tripadvisor/
Why hoteliers miss out on bookings by not embracing technologytnooz
The guest experience doesn’t begin when the traveller checks into their hotel - it begins the moment the inspiration to travel strikes.
From there, the traveller’s online journey takes them through different customer stages, every one of which presents the hotelier with an opportunity to enhance the guest experience and encourage bookings.
But many hoteliers are not capitalising on these opportunities and are missing out on bookings because of it.
Why? Because they’re not leveraging the technology available to them to automate these stages and create a seamless guest experience. Hoteliers are overwhelmed with technology options that appear inaccessible, expensive, and difficult to adopt.
But with the right technology and with real support on how to implement and utilise it, hoteliers can streamline their operations and enhance their online marketing activities; optimising the entire guest experience and drive more direct bookings as a result.
Join trivago and Tnooz on June 8 for our FREE TLearn webinar on why hoteliers are losing out on bookings by not capitalising on technology at every stage of the traveller’s online journey, and how they can change this.
Panellists for this TLearn Webinar on THURSDAY 8 JUNE 2017 are:
Aly Thompson, industry manager for UK and Ireland, trivago
Martin Cowen, moderator, Tnooz
Kevin May, producer, Tnooz
Register now to be able to participate and find out why embracing technology is not only possible, it’s absolutely indispensable if you want to succeed in a market that’s becoming more and more competitive and an industry that’s becoming increasingly digitalized.
This TLearn Webinar took place on Thursday 8 June 2017.
This was my presentation on where Millennium & Copthorne Hotels' online/ecommerce revenue is coming from. This was at the first ever Web Wednesday Singapore on March 20, 2008.
Natürlich ist Ihre Webseite die offentsichtliche Wahl für einen Kunden, aber wussten Sie, dass Ihre Kunden jetzt auch über folgende Möglichkeiten verfügen direkt zu buchen:
- Ihrer Facebook Seite
- Ihrer Seite auf Trip Advisor
- Ihrer Seite auf trivago
- Ihre Mobile Seite
Geben Sie Ihrer Hotel-Website die höchst mögliche Visibilität (SEO. ..), um Ihre Buchungen und Umsatz zum besten Preis zu maximieren. Ihr Hotelbuchungs-Motor wird zur beliebtesten Website auf dem Planeten. Diese völlig neuen Möglichkeiten werden einen Durchbruch für Ihr Unternehmen schaffen.
Erreichen Sie mehr Kunden in mehreren LändernAvailpro
Der Reisemarkt ändert sich jedes Jahr. Dank der Availpro Channel Manager-Lösungen können Sie nun einfach durch ein einziges Extranet mehrere Kanäle verwalten, um Ihre Kunden aus der ganzen Welt zu erreichen. Keine Notwendigkeit mehr, um Ihr Inventar zwischen den Kanälen auszugleichen. Unser Software macht es für Sie und zeigt Ihr ganzes Inventar auf allen Kanälen. Verbringen Sie Ihre Zeit damit Ihre Kunden auszuwählen, statt Ihre Planung zu aktualisieren.
Availpro et les nouvelles tendances de distributionAvailpro
Availpro est intervenu au lycée hôtelier de Gascogne (Talence) pour présenter aux étudiants et professeurs la distribution hôtelière en ligne. Cette deuxième partie présentait les nouvelles tendances et opportunités en distribution hôtelière.
Availpro est intervenu au lycée hôtelier de Gascogne (Talence) pour présenter aux étudiants et professeurs la distribution hôtelière en ligne. Cette première partie présentait la société Availpro et l'écosystème dans lequel évoluent les hôteliers.
Samozřejmě, vaše webová stránka je místo, kam se dostane zákazník. Věděli jste však, že nyní zákazník může udělat rezervaci přímo přes:
- vaši stránku na Facebooku
- stránku vašeho hotelu na Trip Advisor
- stránku vašeho hotelu na trivago
- vaši stránku na mobilu
Získejte co nejvyšší pozici vaši stránky ve vyhledávačích (SEO...), díky tomu zvýšíte na nejvyšší míru počet rezervací a své příjmy. Rezervační systém vašeho hotelu bude zpřístupněn na nejpopulárnější stránce na světě, Toto úplné nové řešení pomůže vaší společnosti prosadit se.
Availpro channel manager - Získejte více zákazníků v ostatních zemích Availpro
Trh cestovního ruchu se mění každý rok. Díky řešením Availpro Channel Manager můžete pomocí jednoho nastroje řídit několik zákaznických kanálů na celém světě. Už nemusíte věnovat své peníze a čas různým kanálům. Software vykonává tu práci místo vás a bude prezentovat vaši nabídku na všech kanálech. Stravte svůj čas vybíráním zákazníků nikoliv aktualizací plánu.
Nouvelles fonctionnalités de votre extranet AvailproAvailpro
En plus de vous apporter de nouveaux débouchés commerciaux comme le canal GDS, Availpro intègre constamment de nouvelles fonctionnalités à forte valeur ajoutée dans son extranet afin de vous faire gagner du temps. Cette deuxième partie de séminaire permettra notamment d'aborder les thématiques de calcul automatique de prix, nouveau planning ou encore la fonctionnalité de prix minimum et maximum de sécurité qui vous permettront de gérer au plus juste vos ventes.
Possibilités offertes par la connectivité Amadeus GDS LinkHotelAvailpro
Notre mission chez Amadeus LinkHotel est de distribuer les hôtels indépendants et les chaines hôtelières auprès des agences de voyage à travers le monde. Amadeus LinkHotel apporte une nouvelle énergie au monde de la représentation multi GDS et distribution multicanale. Grâce à l’expertise du leader dans le secteur qu'est Amadeus et à une équipe spécialisée du secteur hôtelier, nous proposons aux hôtels une ample variété de produits et de services accessibles, productifs et efficaces.
Internet encounters several revolutions nowadays which has an impact on hotels distribution
- The web is becoming more SOcial
- The diversity of search tools (web, tablets and smarrtphones introduces a new LOcal dimension to the search
- The boom of the smartphone / mobile search redefines the way the distribution needs to present their offer (conversion funnel, offer…)
Independent hotels cannot avoid those massive changes. It’s a new opportunity for them to build a stronger brand awareness and take advantage oOf the new possibilities which arise.
Aumentar los beneficios especialmente a través de reservas directas es algo que todo propietario de hotel desea conseguir. El primer paso es asegurarse de que su sitio web es visible en el motor de búsqueda y de que se clasifica entre los primeros resultados. El segundo paso sería asegurarse de que su sitio web es fácil de usar para garantizar una buena tasa de conversión. Marc Juli Carlie de la agencia web Eleven Webs hará un recorrido por todas las técnicas y recomendaciones necesarias para implementar todo esto en su sitio web.
Présentation Trivago à la conférence AvailproAvailpro
Tout hôtelier désire augmenter son chiffre d’affaires en particulier avec des réservations en direct synonymes de marge plus importantes pour lui. De nouvelles opportunités à saisir sont aujourd‘hui à la disposition des hôteliers. Le comparateur de prix trivago, qui bénéficie actuellement d’une visibilité optimale grâce à sa campagne télévisée nationale, vous démontrera durant ce séminaire l’impact du site trivago et de la e-réputation en général dans la génération de ventes en direct. Simon Garito de trivago vous expliquera en particulier comment développer les ventes en direct à travers votre moteur de réservation depuis le site trivago.
Availpro présentera de son côté les dernières tendances de la distribution en ligne directe ouvertes aux hôtels indépendants (TripAdvisor et les comparateurs de prix, Facebook, supports mobiles, etc.). Julien Touraine, Responsable Connectivités chez Availpro, démontrera comment les nouvelles technologies peuvent vous aider à vendre plus tout en y consacrant moins de temps.
Présentation Availpro sur le Direct Click ManagerAvailpro
Tout hôtelier désire augmenter son chiffre d’affaires en particulier avec des réservations en direct synonymes de marge plus importantes pour lui. De nouvelles opportunités à saisir sont aujourd‘hui à la disposition des hôteliers. Le comparateur de prix trivago, qui bénéficie actuellement d’une visibilité optimale grâce à sa campagne télévisée nationale, vous démontrera durant ce séminaire l’impact du site trivago et de la e-réputation en général dans la génération de ventes en direct. Simon Garito de trivago vous expliquera en particulier comment développer les ventes en direct à travers votre moteur de réservation depuis le site trivago.
Availpro présentera de son côté les dernières tendances de la distribution en ligne directe ouvertes aux hôtels indépendants (TripAdvisor et les comparateurs de prix, Facebook, supports mobiles, etc.). Julien Touraine, Responsable Connectivités chez Availpro, démontrera comment les nouvelles technologies peuvent vous aider à vendre plus tout en y consacrant moins de temps.
Intégration nouveaux canaux dans la distribution actuelleAvailpro
Cette présentation traite des points suivants :
- Gestion de cette multiplicité de canaux (sites web, Facebook,TripAdvisor, IDS, GDS…) à travers un channel manager devient une nécessité
- Optimisation de sa vente en ligne à travers l’automatisation des réservations et disponibilités dans son PMS
- Outils d’optimisation de la gestion commerciale de son activité: satisfaction client, suivi de la concurrence
Cómo mejorar visibilidad y reservar en trivagoAvailpro
Trivago pone a disposición del hotelero herramientas sin coste alguno que le permiten gestionar la ficha de su hotel. Estas herramientas permiten mejorar la imagen del hotel gestionando su contenido, su reputación online respondiendo a las opiniones de los clientes y aumentar las ventas directas, a través de su propio motor de reservas.
Adaptar su estrategia a la realidad SoLoMo Availpro
Social Local Móvil: tres palabras con mucho peso en 2012. La distribución en línea ha cambiado drásticamente desde que sus clientes proceden de una amplia variedad de canales y plataformas (móvil, Facebook, sitios de comparación y e-reputación). Availpro le explicará cómo puede posicionar su oferta hotelera en estos canales gestionándolo todo desde una sola planificación. Entre otras herramientas, Patrick Phelps presentará Direct Click Manager, que le permite colocar su motor de reservas en los sitios de comparación y e-reputación.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
1. The world’s largest travel site
50 Million Reasons to Get Involved
Making the Most of Your TripAdvisor Presence
Presented by
Karen Plumb
Commercial Director EMEA, Business LIstings
2. The world’s largest travel site
Opportunity knocks…
“Travel review Web sites and hotel reviews
on online travel agencies (OTAs) are
among the most influential forces most
frequently cited by travelers when
shopping.”
-PhoCusWright, Social Media in Travel, June 2010
2
3. The world’s largest travel site
…and it’s still growing
“Planning and review sites are still on the
rise… Despite widespread stagnancy even
among nontransactional websites, planning
and reviews websites bucked the trend by
attracting more visitors in 2010.”
-PhoCusWright, Online Traffic
and Conversion Report 2nd ed., February 2011
3
5. The world’s largest travel site
How important are user reviews to you when
determining which hotel to stay at?
3%
16%
Not important (1-3)
Neutral (4-6)
Important (7-10)
81%
A commissioned survey conducted by Forrester
Consulting on behalf of TripAdvisor, “2010 Q4
Forrester/TripAdvisor Custom Online Survey”
5
6. The world’s largest travel site
I won’t book a property unless it has reviews.
21%
49% Disagree (1-3)
Neutral (4-6)
Agree (7-10)
30%
A commissioned survey conducted by Forrester
Consulting on behalf of TripAdvisor, “2010 Q4
Forrester/TripAdvisor Custom Online Survey”
6
8. The world’s largest travel site
TripAdvisor reviews are largely positive
45%
Average score is 3.90
Percentage of all ratings, October 2010
27%
9% 11%
8%
1 2 3 4 5
8
9. The world’s largest travel site
Reach Potential Guests Worldwide
America www.tripadvisor.com Italy www.tripadvisor.it
Argentina www.tripadvisor.com.ar Japan www.tripadvisor.jp
Australia www.tripadvisor.com.au Korea www.tripadvisor.co.kr
Brasil www.tripadvisor.com.br Malaysia www.tripadvisor.com.my
Canada www.tripadvisor.ca Mexico www.tripadvisor.com.mx
China www.daodao.com Norway no.tripadvisor.com
Denmark www.tripadvisor.dk Poland pl.tripadvisor.com
Egypt www.tripadvisor.com.eg Russia www.tripadvisor.ru
France www.tripadvisor.fr Singapore www.tripadvisor.com.sg
Germany www.tripadvisor.de Spain www.tripadvisor.es
Greece www.tripadvisor.com.gr Sweden www.tripadvisor.se
Holland nl.tripadvisor.com Taiwan www.tripadvisor.tw
India www.tripadvisor.in Thailand th.tripadvisor.com
Indonesia www.tripadvisor.co.id Turkey www.tripadvisor.com.tr
Ireland www.tripadvisor.ie UK www.tripadvisor.co.uk
22. The world’s largest travel site
A management response to A management response
a bad review reassures me. to a good review makes
me think highly of the hotel.
2% 2%
19% 20%
Disagree (1-3) Disagree (1-3)
Neutral (4-6) Neutral (4-6)
Agree (7-10) Agree (7-10)
79% 78%
A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”
22
23. The world’s largest travel site
If I was considering two comparable properties, the
presence of management responses on one would
sway me in its favor.
4%
28%
Disagree (1-3)
Neutral (4-6)
68% Agree (7-10)
A commissioned survey conducted by Forrester
Consulting on behalf of TripAdvisor, “2010 Q4
Forrester/TripAdvisor Custom Online Survey”
23
25. The world’s largest travel site
But not this way…
“People that lack taste and a life of their
own should try to venture out into the real
world instead of hiding behind a computer
spewing meaningless factless verbiage.”
“Prove the date of your stay because
such an incident has never been recorded
in the archives of our Hotel. We regret that
some customers spoil the time by writing
negative comments for Hotels.”
25
26. The world’s largest travel site
An aggressive management response to a bad
review makes the hotel look worse.
11%
Disagree (1-3)
29%
Neutral (4-6)
60% Agree (7-10)
A commissioned survey conducted
by Forrester Consulting on behalf of
TripAdvisor, “2010 Q4
Forrester/TripAdvisor Custom Online
Survey”
26
33. The world’s largest travel site
What are the benefits of a Business Listing
• Fixed Cost
• Incremental Bookings
• Brand site is your platform for future channel
loyalty so attract more visitors to it
• lower cost of acquisition relative to alternative
channels
• Cancel at any time
• High quality of traffic
• Special Offers to help you and enhance
exposure
34. The world’s largest travel site
Testimonials from some of the properties using Business
Listings
Customer Feedback
“All of our hotels had their investment returned in a few days, and within a few weeks, we
made it back several times over. If only everything worked this well! “
-Adele Gutman, VP Sales & Marketing – HK Hotels, NY
“I like to put any extra money I have back into property upkeep, but I knew it made sense to
sign up for Business Listings. I was able to take advantage of a special rate, and now it’s
working very well for us. With it, I’ve made the absolute most of TripAdvisor. People need to
know how great this can be.”
-Klara Barnett, Propritor - Palazzo Motor Lodge, Nelson, New Zealand
“ In 22 Days, Hotel Praktik Rambla’s website received nearly 500 visits from TripAdvisor
travelers, resulting in more than 6200 Euros in revenue.”
-Albert Barra, Hotel Juice Marketing Group, Barcelona, Spain
36. The world’s largest travel site
Three powerful forces transforming travel
Content Social Mobile
Real Opinions Friend Graph Always Available
Recent Sharing Location Based
Relevant to you Consumption Socially Aware
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37. The world’s largest travel site
What does this
all mean to Deliver Monitor
hotels?
Advertise Engage
Promote
23 September 2011
38. The world’s largest travel site
How can we help?
• Phone
− +44 203 318 5019
− 0800 098 8460 (toll free UK)
• URL
− www.tripadvisor.co.uk/Owners
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