Internet encounters several revolutions nowadays which has an impact on hotels distribution
- The web is becoming more SOcial
- The diversity of search tools (web, tablets and smarrtphones introduces a new LOcal dimension to the search
- The boom of the smartphone / mobile search redefines the way the distribution needs to present their offer (conversion funnel, offer…)
Independent hotels cannot avoid those massive changes. It’s a new opportunity for them to build a stronger brand awareness and take advantage oOf the new possibilities which arise.