Gareth from Wedo gave a talk on analytics and reporting to the London Magento User Group. He discussed setting up dashboards to monitor key metrics in real-time using tools like Geckoboard and Google Analytics. Gareth emphasized the importance of understanding user behavior through analytics to improve performance and reaction time. He advised taming the large amount of Google Analytics data by focusing on weekly and monthly snapshots of metrics relevant to key decision points like mobile usage and conversion funnel.

1. London Magento User
Group
Analytics & reporting talk
Wedo
Gareth | @oneafrikan

2. Wedo == pivoted from
service to retail business.

3. Dashboards for key metrics

4. Watch dashboards all the time
• Geckoboard for site specific stats
• GA for aggregated data
• Get them up on a screen / monitor to watch
performance

5. User behaviour

6. User behavior is important
• User path
• Anecdotal, but still very useful
• Realtime means faster reaction time

7. Google Analytics

8. Tame the beast
• Too much data, pick what works for you
• Have found weekly / monthly snaps are better
• Look for key decision points:
– Mobile?
– Browser type?
– Conversion funnel?
– Best time of day?