LOLA selects each month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity.
All in a 4/20 document.
After summer holidays in Madrid, we have selected last month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity.
All in a 4/19 document.
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
Clip interactivo ofrece servicios de marketing digital y comunicación interactiva para satisfacer las necesidades de comunicación en el mercado local. Su misión es crear ideas contagiosas que provoquen una reacción en el público objetivo siguiendo el principio de "acción y reacción". Su experiencia les permite desarrollar estrategias efectivas basadas en escuchar al público, generar contenido atractivo y medir el impacto.
Presentación Agencia de Publicidad Doble Vía vagleidys
Doble Via se estableció en 2003 como una agencia de publicidad fundada por dos estudiantes. Su misión es ser la principal herramienta de negocios de sus clientes a través de soluciones creativas y máxima calidad. Su visión es crear un entorno adecuado según las necesidades de los clientes con un equipo de profesionales especializados.
Jonas Lidman and I ran this workshop with Hyper Island and Berghs School of Communication in Stockholm, November 2012. It is very slightly adapted from the workshop Jonas and Mike Arauz have done for the past 2 years. You guys deserve the credit!
Whats the big idea with social media media140-2012Kate Carruthers
Talk given at Media140 Perth 2012
More detailed notes on the talk here:
http://katecarruthers.com/blog/2012/05/whats-the-big-idea-with-social-media-media140/
Presentation from sisterMAG (http://www.sister-mag.com) at "Blogo" blogger conference in Tel Aviv 30th July 2012 about how to use your blog as CV and make a living out of it with examples from successful bloggers from all around the world.
After summer holidays in Madrid, we have selected last month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity.
All in a 4/19 document.
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
Clip interactivo ofrece servicios de marketing digital y comunicación interactiva para satisfacer las necesidades de comunicación en el mercado local. Su misión es crear ideas contagiosas que provoquen una reacción en el público objetivo siguiendo el principio de "acción y reacción". Su experiencia les permite desarrollar estrategias efectivas basadas en escuchar al público, generar contenido atractivo y medir el impacto.
Presentación Agencia de Publicidad Doble Vía vagleidys
Doble Via se estableció en 2003 como una agencia de publicidad fundada por dos estudiantes. Su misión es ser la principal herramienta de negocios de sus clientes a través de soluciones creativas y máxima calidad. Su visión es crear un entorno adecuado según las necesidades de los clientes con un equipo de profesionales especializados.
Jonas Lidman and I ran this workshop with Hyper Island and Berghs School of Communication in Stockholm, November 2012. It is very slightly adapted from the workshop Jonas and Mike Arauz have done for the past 2 years. You guys deserve the credit!
Whats the big idea with social media media140-2012Kate Carruthers
Talk given at Media140 Perth 2012
More detailed notes on the talk here:
http://katecarruthers.com/blog/2012/05/whats-the-big-idea-with-social-media-media140/
Presentation from sisterMAG (http://www.sister-mag.com) at "Blogo" blogger conference in Tel Aviv 30th July 2012 about how to use your blog as CV and make a living out of it with examples from successful bloggers from all around the world.
ArtsTech Meetups, the Upgrade Network, DorkBot, and other self-organized groups are providing a great social forum for museum professionals, curators, fans, innovators and artists to collaborate and meet in a physical social space. In this session, we'll look at how these unaffilliated groups are contributing to the greater social fabric of the arts scene and discuss how institutions are collaborating with these loosely organized networks.
Presented at MCN2012 :
http://www.mcn.edu/socially-networked-arts-groups
In the early days of Pinterest, there was carefully curated content; as it exploded in growth, it’s become a vast landfill of images with no value-add. Without curation, it is worthless to marketers; and Google Images is already better.
Social advancements-2012-repcor-&-janet-finalHubSpot
This document summarizes key trends in social media marketing in 2012. It discusses how visual content became increasingly important as social media users shifted their focus to images and videos. It also discusses how social media brought more relevance to search results by providing information about individuals from their social profiles. Finally, it addresses the major growth in mobile traffic for businesses and the need for marketers to optimize their strategies for mobile audiences.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developerlinds313
This document discusses how non-developers can understand and leverage Facebook's Open Graph and Timeline apps. It explains key concepts like profiles, pages, news feeds and how users spend more time on timelines than other areas. It identifies timelines as an untapped opportunity and discusses how apps can aggregate user actions into meaningful stories. Best practices for successful timeline apps include driving existing users to publish engaging stories and making it easy for new users to create stories and continue the growth loop.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-DeveloperEngauge
Facebook is the biggest player in social media; it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months.
The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands.
The document discusses the importance of social media for businesses. It notes that over 70% of people use reviews to influence purchase decisions and 80% will change decisions based on negative reviews. Additionally, including social media in marketing campaigns can increase revenues by 84% compared to search alone. The document provides examples of how businesses can effectively engage on various social media platforms like Pinterest, Facebook, LinkedIn, and Twitter to boost their online presence and drive traffic.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
SoLoMo Thursday - Creativity On A Digital Shoestring Part 2SoLoMo Thursday
M.A.D. School held an innovative open house event to promote their 10-year anniversary and new branding. They transformed their classrooms into a digital art gallery featuring award-winning student work projected both indoors and outdoors. To engage prospective students and the creative community, they created an immersive experience using emerging technologies like augmented reality, mobile apps, and social media promotion. This unconventional multi-platform approach achieved their goals of increasing brand awareness, attendance, and new sales leads.
The document discusses online giving trends in 2011 based on a report from Blackbaud. Some key findings include: online gifts accounted for 6% of total giving and increased 13% year-over-year; most giving occurs in the 4th quarter with December representing 20.3% of annual online donations; 87% of nonprofits received at least one online gift of $1,000 or more; and sectors like education and international affairs saw double-digit growth in online giving since 2009 despite a drop for international groups in 2011. The document also provides recommendations for nonprofits to optimize online fundraising, such as engaging donors year-round through various digital channels and marketing strategies.
Creative london inspiration_references_2012_12andy_millar
The document provides a summary of various creative projects from December 2012, including:
- An app called "Defriendtion" that lets users warn friends when their social media interactions become annoying.
- A Tumblr blog called "Find Momo" where users search photos for a hidden dog named Momo.
- A bizarre website where He-Man sings "What's Going On?" by Four Non-Blondes.
- Details on several other creative and experimental websites, apps, campaigns and art projects from December 2012.
Dachis Group is a social business consultancy with over 250 professionals worldwide. It helps companies measure social media performance, manage brands on social platforms, and connect enterprises through social technology and workforce collaboration. The document discusses Peter Kim's book on designing social businesses, outlining 10 tenets including allowing anyone to participate, focusing on business outcomes, and continuously listening and engaging communities. It provides examples from companies like Best Buy, Virgin America, and Hyatt that have successfully applied social business strategies.
"Say Cheese and Like Me" - Social Media for Photographersgopalkamat
It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.
This document discusses the dissemination of knowledge through history from universities advancing and sharing knowledge through lectures, to technologies like the printing press, university presses, academic journals, correspondence networks, and conference presentations circulating ideas more widely. It notes how networks bring minds together and reshape people and technologies. More recently, the social web has provided new tools and channels for instant communication and connection, opening many possibilities for doing things differently in disseminating knowledge. This workshop will look at current dissemination practices, discuss new communication forms, and help develop research dissemination plans incorporating social media.
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
Econsultancy Digital Shorts | Destination Marketing - a content marketing story?Jon Munro
Promoting and selling places is a content led business and if you think about it they have a whole country creating, curating and sharing some great content about Wales. But how do you leverage what is potentially a hugely powerful content ecosystem to help achieve specific marketing objectives? Learning that can be applied to any brand or business.
Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |Enterprise Ireland
The document provides an overview of social media and strategies for businesses. It discusses various social media tools like Twitter, Facebook, LinkedIn, YouTube and mobile apps. It also presents case studies of companies using social media successfully and introduces SocialMedia.ie's tools and services for social media monitoring and strategy development.
Introduction to Social Media for filmmakersSales Hub Pro
A brief introduction to the idea of using social media and the internet to tell stories through the medium of film and television. The slides are a collection of ideas and references that are useful for anyone working with narrative, storytelling and writing for various mediums. Andrew McAvinchey with slides and links from many sources including Stephanie Spiro who provided the slides on Twitter use
ArtsTech Meetups, the Upgrade Network, DorkBot, and other self-organized groups are providing a great social forum for museum professionals, curators, fans, innovators and artists to collaborate and meet in a physical social space. In this session, we'll look at how these unaffilliated groups are contributing to the greater social fabric of the arts scene and discuss how institutions are collaborating with these loosely organized networks.
Presented at MCN2012 :
http://www.mcn.edu/socially-networked-arts-groups
In the early days of Pinterest, there was carefully curated content; as it exploded in growth, it’s become a vast landfill of images with no value-add. Without curation, it is worthless to marketers; and Google Images is already better.
Social advancements-2012-repcor-&-janet-finalHubSpot
This document summarizes key trends in social media marketing in 2012. It discusses how visual content became increasingly important as social media users shifted their focus to images and videos. It also discusses how social media brought more relevance to search results by providing information about individuals from their social profiles. Finally, it addresses the major growth in mobile traffic for businesses and the need for marketers to optimize their strategies for mobile audiences.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developerlinds313
This document discusses how non-developers can understand and leverage Facebook's Open Graph and Timeline apps. It explains key concepts like profiles, pages, news feeds and how users spend more time on timelines than other areas. It identifies timelines as an untapped opportunity and discusses how apps can aggregate user actions into meaningful stories. Best practices for successful timeline apps include driving existing users to publish engaging stories and making it easy for new users to create stories and continue the growth loop.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-DeveloperEngauge
Facebook is the biggest player in social media; it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months.
The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands.
The document discusses the importance of social media for businesses. It notes that over 70% of people use reviews to influence purchase decisions and 80% will change decisions based on negative reviews. Additionally, including social media in marketing campaigns can increase revenues by 84% compared to search alone. The document provides examples of how businesses can effectively engage on various social media platforms like Pinterest, Facebook, LinkedIn, and Twitter to boost their online presence and drive traffic.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
SoLoMo Thursday - Creativity On A Digital Shoestring Part 2SoLoMo Thursday
M.A.D. School held an innovative open house event to promote their 10-year anniversary and new branding. They transformed their classrooms into a digital art gallery featuring award-winning student work projected both indoors and outdoors. To engage prospective students and the creative community, they created an immersive experience using emerging technologies like augmented reality, mobile apps, and social media promotion. This unconventional multi-platform approach achieved their goals of increasing brand awareness, attendance, and new sales leads.
The document discusses online giving trends in 2011 based on a report from Blackbaud. Some key findings include: online gifts accounted for 6% of total giving and increased 13% year-over-year; most giving occurs in the 4th quarter with December representing 20.3% of annual online donations; 87% of nonprofits received at least one online gift of $1,000 or more; and sectors like education and international affairs saw double-digit growth in online giving since 2009 despite a drop for international groups in 2011. The document also provides recommendations for nonprofits to optimize online fundraising, such as engaging donors year-round through various digital channels and marketing strategies.
Creative london inspiration_references_2012_12andy_millar
The document provides a summary of various creative projects from December 2012, including:
- An app called "Defriendtion" that lets users warn friends when their social media interactions become annoying.
- A Tumblr blog called "Find Momo" where users search photos for a hidden dog named Momo.
- A bizarre website where He-Man sings "What's Going On?" by Four Non-Blondes.
- Details on several other creative and experimental websites, apps, campaigns and art projects from December 2012.
Dachis Group is a social business consultancy with over 250 professionals worldwide. It helps companies measure social media performance, manage brands on social platforms, and connect enterprises through social technology and workforce collaboration. The document discusses Peter Kim's book on designing social businesses, outlining 10 tenets including allowing anyone to participate, focusing on business outcomes, and continuously listening and engaging communities. It provides examples from companies like Best Buy, Virgin America, and Hyatt that have successfully applied social business strategies.
"Say Cheese and Like Me" - Social Media for Photographersgopalkamat
It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.
This document discusses the dissemination of knowledge through history from universities advancing and sharing knowledge through lectures, to technologies like the printing press, university presses, academic journals, correspondence networks, and conference presentations circulating ideas more widely. It notes how networks bring minds together and reshape people and technologies. More recently, the social web has provided new tools and channels for instant communication and connection, opening many possibilities for doing things differently in disseminating knowledge. This workshop will look at current dissemination practices, discuss new communication forms, and help develop research dissemination plans incorporating social media.
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
Econsultancy Digital Shorts | Destination Marketing - a content marketing story?Jon Munro
Promoting and selling places is a content led business and if you think about it they have a whole country creating, curating and sharing some great content about Wales. But how do you leverage what is potentially a hugely powerful content ecosystem to help achieve specific marketing objectives? Learning that can be applied to any brand or business.
Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |Enterprise Ireland
The document provides an overview of social media and strategies for businesses. It discusses various social media tools like Twitter, Facebook, LinkedIn, YouTube and mobile apps. It also presents case studies of companies using social media successfully and introduces SocialMedia.ie's tools and services for social media monitoring and strategy development.
Introduction to Social Media for filmmakersSales Hub Pro
A brief introduction to the idea of using social media and the internet to tell stories through the medium of film and television. The slides are a collection of ideas and references that are useful for anyone working with narrative, storytelling and writing for various mediums. Andrew McAvinchey with slides and links from many sources including Stephanie Spiro who provided the slides on Twitter use
1. 4/20 #iWaveLola
Take your November.ly dose creativity November 2012
4/20
iWave
Lola, Madrid, November 2012
#iWaveLola
lunes 3 de diciembre de 2012
2. 4/20 #iWaveLola
November 2012
4/20 #digitalization content
#Online
Creative campaigns for inspiration in the web
#Digital
Usage of the modern digital technology in the real life
#Social Media
Trendy implementation of social networks in the marketing mix
#Inspire
Raise your brain activity
Busy times
lunes 3 de diciembre de 2012
3. 4/20 #iWaveLola
November 2012
#Online
lunes 3 de diciembre de 2012
4. Google Ingress: A Global Alternate Reality Game
4/20 #iWaveLola
November 2012
Ingress begins with a series of training missions designed to orient new players. Quickly it introduces you to its quirky lexicon. Around town you will find various "portals";
the point of Ingress (at least so far) is to control them. To control portals you have to "hack" them, which is akin to a check-in on Facebook or Foursquare. Hacking portals
rewards you with various items, the most important of which are portal keys and resonators.
View it here: http://bit.ly/TdMX8m Source: cNet
lunes 3 de diciembre de 2012
5. Pinterest launches holiday campaign calendar
4/20 #iWaveLola
November 2012
The calendar will live at holiday’s pinterest.com and be
promoted within Pinterest, on its blog, and on its Facebook
and Twitter feeds (Paid ads aren't a part of the mix). The
campaign was developed in-house, though the company
doesn't yet have a formal marketing department.
View it here: http://bit.ly/WryCX8 Source: Creativity Online
lunes 3 de diciembre de 2012
6. TV Safety
4/20 #iWaveLola
November 2012
TVsafety.org was created to educate the public on the
growing danger of TV tip-overs and present safe solutions to
protect families.
View it here: http://bit.ly/U7l1Ew Source: Awwwards
lunes 3 de diciembre de 2012
7. Dumb Ways to Die
4/20 #iWaveLola
November 2012
Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and
social media. Viewed: 25 million times in YouTube for 10 days
View it here: http://bit.ly/SkN3Ok Source: AdsOfTheWorld
lunes 3 de diciembre de 2012
8. Google Translate: Music Translate
4/20 #iWaveLola
November 2012
A student idea to promote Google Translate in a different and creative way. Student project created at Forsbergs School of Design and Advertising, Stockholm, Sweden.
Created by Jacob Björdal, Isaac Bonnier, David Rinman & Jim Nilsson.
View it here: http://bit.ly/Yiyxu3 Source: YouTube
lunes 3 de diciembre de 2012
9. 4/20 #iWaveLola
November 2012
#Digital
lunes 3 de diciembre de 2012
10. Projecteo: A Tiny Instagram Projector
4/20 #iWaveLola
November 2012
Brining the power and popularity of Instagram to physical
objects is a growing trend and this seriously cool little
Kickstarter project is jumping on the bandwagon of other
Instagram Kickstarter projects in the funding pipeline … It’s
called ‘Projecteo’ and is perfect for techno-geeks and hipsters
alike, it’s a tiny Instagram Projector powered by a single LED
that can project 6 Instagram photos from a single old-school
35mm slide film, making all your digital photography tangible
once again.
Do you like Instagram? Follow
@lolamadridlola
@ilchacho
@fbosch
@nicgcal
@panchocassis
@sevillajuan
View it here: http://bit.ly/UVQLL7 Source: Digital Buzz
lunes 3 de diciembre de 2012
11. Nissan: Voice Driver Installation
4/20 #iWaveLola
November 2012
Voice powered radio controlled car races over the internet? What a seriously cool installation from Nissan using their ‘Z’ Sports Cars. In about 5 days, there will be a Japan
GP where people turn up to race with the power of their voice … A week after that, it will be open to the world, with anyone connecting live online to race from their desktop
at home or from literally anywhere via the special iPhone app, with everyone competing to win the World GP event! I love this. Created by TBWA.
View it here: http://bit.ly/TpFd5R Source: Digital Buzz
lunes 3 de diciembre de 2012
12. Air France. Music Sky
4/20 #iWaveLola
November 2012
Exclusive pieces of music are hidden in the clouds, and can find them and enrich your playlists by lifting your iPhone up to the sky.
From Paris to Tokyo passing through Buenos Aires, the sky in every region has its own tracks. Discover something new on every journey !
View it here: http://bit.ly/TYQKFG Source: Air France
lunes 3 de diciembre de 2012
13. HayTag: The World's Smartest Pet Tag
4/20 #iWaveLola
November 2012
Think of HayTag as “dogtag 2.0” - a better way to keep pets safe and secure using smartphones and a new long-range and lightweight wireless technology. With HayTag, pet
owners quickly locate a lost pet and get alerts when a pet leaves (or enters) a designated area. Owners can immediately organize a lost pet search among other HayTag users
with their smartphones. And none of this requires invasive microchips or costly GPS collars.
View it here: http://bit.ly/V84GEa Source: indiegogo
lunes 3 de diciembre de 2012
14. The world’s first retrofit, networked washroom gaming system
4/20 #iWaveLola
November 2012
The Captive Media system consists simply of a
hi-definition screen, fitted at eye level above
the urinal, where it commands the full attention
of the user. When not in active use, it plays a
mixture of adverts and content from one of our
twelve ‘PTV’ channels.
View it here: http://bit.ly/TpRKq6 Source: Captive Media
lunes 3 de diciembre de 2012
15. 4/20 #iWaveLola
November 2012
#Social
lunes 3 de diciembre de 2012
16. 2012 US Presidential Campaign: The most “Social-Media” Election Ever
4/20 #iWaveLola
November 2012
The 2012 presidential elections in the USA was definitely
the first social media political elections across the globe.
Now, with the rapid development of the web and
technology, when digital sources help people sharing
their choices in all fields, the winner is the one who
manages to establish its strong presence on the web, be
it a consumer brand or a president. Since digital is now
the most powerful media to influence the opinions of the
digital-savvy, tech-embracing public, from the “digital”
point of view, the election was destined to be won by not
Mitt Romney but Barak Obama, who dominated on the
web as a result of a well-thought digital promotion policy.
There you go with the most popular
social media sources of the elections:
http://bit.ly/UnArH2
http://bit.ly/Ql9wej
http://bit.ly/SooYVd
Source: Popsop
lunes 3 de diciembre de 2012
17. Diesel: The Pre-Internet Shoe with a Call to Disconnect.
4/20 #iWaveLola
November 2012
The brand is encouraging its fans to get disconnected from their social media life for at least
three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and
you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to
complete the challenge faster,” calls Diesel.
View it here: http://bit.ly/Tg9SQD Source: Popsop
lunes 3 de diciembre de 2012
18. The 36 Faces of Facebook Fans.
4/20 #iWaveLola
November 2012
You experience them every day, but you just probably haven’t thought to
categorize them like this, well, our friends at Soap have and here they are for
your enjoyment! Introducing the 36 Faces of Facebook Fans, and in-depth study
into the 1 Billion Facebook Fans and their social actions which have lead them
to be stereotyped with names such as: The Firsty, The Hater, The Clinger, The
Sticky Keyboard and the Techno-Noob!
View it here: http://slidesha.re/ToDKxB Source: Digital Buzz
lunes 3 de diciembre de 2012
19. Coca-Cola Adopted Content Marketing With Their New Website
4/20 #iWaveLola
November 2012
Through seven years of change in SEO
and web trends, the corporate site was a
stopover for employees and investors to
get up-to-date information on company
affairs. Now, Coca-Cola is making a
smart move by repurposing the website
to drive a new corporate site called
Coca-Cola Journey. But how smart are
we talking?
View it here: http://bit.ly/WrD7Rs Source: Weidert Group
lunes 3 de diciembre de 2012
20. Social Media Revolution Video v4 2012
4/20 #iWaveLola
November 2012
Well, here we go again! The super world famous Socialnomics “Social Media Revolution” video #4 is here and has been updated with all the latest 2012 stats. Created
by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an array
current statistics…
View it here: http://bit.ly/UVS2lC Source: Digital Buzz
lunes 3 de diciembre de 2012
21. 4/20 #iWaveLola
November 2012
#Inspire
lunes 3 de diciembre de 2012
22. Grolsch Celebrates the Art of “Unbottling” Beer Internationally
4/20 #iWaveLola
November 2012
The Dutch beer brand, well known mostly due to its distinctive bottle with a swing-top cap which eliminates the need for an opener, for the first time in its history held
a special event celebrating the art of beer opening — Grolsch Swing-top Open World Championship.
View it here: http://bit.ly/UMrfu4 Source: Popsop
lunes 3 de diciembre de 2012
23. Windows 8: The Live Tile Experiment
4/20 #iWaveLola
November 2012
Windows 8 have really been stepping up their game recently and this PR Stunt / Experiential activity is no exception. When unsuspecting Oslo (Norway) residents
passed by ‘fake’ building, which appeared to have a lively party inside, they were given an exclusive preview of the windows live experience … with an interactive “Live
Tile” in the middle of the street.
View it here: http://bit.ly/WQM7EG Source: Sketch Events
lunes 3 de diciembre de 2012
24. Ogilvy. Pirate Recruitment
4/20 #iWaveLola
November 2012
Today young web designers need to buy very expensive application suites in file supposed to be the wanted application suite. For free. But when the web
order to create. So they are more tempted to download these suites on illegal designers downloaded it, they didn't found the new suite. They found a much
pirate websites. To prevent them from not only becoming criminals but also stronger offer: a job opportunity at Ogilvy.
wasting their creativity in the numbness of unemployment, we've uploaded a
View it here: http://bit.ly/TlFeWh Source: YouTube
lunes 3 de diciembre de 2012
25. 15 Years of Creative Bravery. BETC and Canal+
4/20 #iWaveLola
November 2012
Stéphane Xiberras, President and CCO of BETC Paris, will talk about creative has produced for Canal+ includes Cannes Lions 2012 Grand Prix Winner "The
bravery at the 2012 Eurobest festival, and show examples from his 15 year Bear", "March of the emperor" and "The Closet" that was the most awarded TV
long collaboration with French broadcaster Canal+. Some of the work BETC commercial in 2010.
View it here: http://bit.ly/TpHMVC Source: YouTube
lunes 3 de diciembre de 2012
26. Cartier. Winter Tale
4/20 #iWaveLola
November 2012
Something about panthers and a winter wonderland seems to just work for Cartier. Last year, the luxury
jewelry brand unveiled an opulent short film featuring the brand's emblematic animal. Called "L'Odyssee
de Cartier," the film was a heavy, sparkly journey through Cartier's history and the world.
View it here: http://bit.ly/QG2SAJ Source: Creative Online
lunes 3 de diciembre de 2012
27. Quote of the month
“Reality is
merely an
illusion,
albeit a very
persistent
one.”
Albert Einstein
lunes 3 de diciembre de 2012
28. Hello. Hola.
LOLA lives in Madrid. To us, the capital of
all Latins. If you want to connect and find
out about what's happening inside the
walls, pop in for a chat and a coffee; or
simply become a fan, follower or a viewer
of any of the channels listed at the bottom.
Very easy and very very 2.0!
Calle del Marqués de Cubas, 4
28014 Madrid
Tel.: +34 917 89 33 50
lola-madrid.com
lunes 3 de diciembre de 2012