This document discusses location-based services and marketing. It provides demographic information on location-based users from Forrester research. It also outlines examples of how companies are using location-based marketing, from offering free coffee and food to promoting events at the state fair. The document is presented by Aaron Strout, CMO of Powered and co-author of Location Based Marketing for Dummies, and Simon Salt, CEO of IncSlingers and author of Social Location Marketing. It closes with an invitation for questions.