The group decided to delegate responsibilities for location scouting. Three locations were considered: South End pier, Apsley Lock, and Grove Hill lake. South End pier was chosen because its beach, fairground, and pier would create a fun, exciting atmosphere fitting for a pop/soul music video, unlike the more dull options. Transportation costs to South End pier could be covered by a school bursary. Weather could impact filming but the group will choose a preferably sunny day and have lighting ready. Health and safety near the sea requires care. Next steps are researching costs, dates, and bursary funds to set a filming date.

1. Location Scouting:
As a group, we decided to delegate responsibilities. So for location
scouting, we all choose a destination in which we thought would
be suitable for filming. I went to South End pierNicola visited
Apsley Lock and Chloe went to Grove Hill lake

2. South End Pier

3. Pros:
The location is beautiful, calm and relaxing – considering our genre is pop/soul our main aim to
fit into the right target audience is to create a cool and calm atmosphere, the sound of the
waves in the background help portray this, plus the beach, sand and pier is what people
generally symbolise as a peaceful atmosphere and therefore will fit in perfectly with the genre
The Fairground - this creates a happy and joyous surroundings plus its unique
Busy atmosphere – considering it will be October when we film, there won’t be as many
people in the background as we thought, although we want the shot to feel down to earth and
natural, therefore the busy surroundings will help portray this
Looking at Jason’s music video ‘I’m Yours’ and Taylor Swifts ‘Mine’ (my inspirations), they have
focused on using outdoor locations and there are clips in each music video of the
beach, therefore to target the right audience this may be the best opinion.
Cons:
Weather – the weather is a big issue here although we would like to film on a preferably sunny
or over cast day, however if it rains we may need to consider postponing filming due to the
pier may being close and damaged equipment, plus our characters won’t be too thrilled about
coming out in the rain. As it is unlikely to have sunny weather, we may need lighting.
Health and safety – this destination is around 40 minutes via train away from where we
live, therefore if we get into trouble it won’t be easy to grab help, plus we won’t have a
supervisor or parent with us and as we are filming by the sea, it could be dangerous in certain
weather conditions
Transport – transport is a big issue as it can be expensive considering none of us can drive as
this moment trains or buses will cost a lot of money. Although we have come to a conclusion
of getting a train up to South end Victoria which will cost roughly £17 each, and this money
will come from bursary from the school (confirmed with our head of year).

4. Apsley Lock

5. Pros:
Easy to get to as it is only around the corner from where we live, therefore scheduling
would be easy and if we needed to re-shoot any aspects of the music video it will be
assessable to do.
Quiet relaxed location – this I complete opposite to south end pier which love because it
will enable us to easily convey the down to earth person we are representing.
This location offers a diverse surroundings (cottages, a lake, boats etc) – this is a unique
location due to these exclusive features which will make our music video characteristic
Cons:
Weather – once again weather is a big issue because if it is raining (which it will mostly
likely be) then equipment such as cameras, lighting etc will get damaged, and considering
they are not our equipment we need to take good care of it.
Health and safety – this is a vital issue due to working near a river/lake and this can be
dangerous if we are not careful, although because it is quite close to home we can easily
seek parental guidance.
Doesn’t meet the modern target audience – the location is quite in some words, old
school and may not meet the modern audience of teenagers, therefore using south end
will allow us to create a vibrant, up-lifting video due to the accessibility of the beach, pier
and fair ground.

6. Grovehill Lake

7. Pros:
Easy to get to as it is literally next door to our school, therefore this will enable to film
during school hours. Plus if the weather is bad, we can hold of the filming until the rain
stops.
Children playing in the background – meeting the needs to the older generation, plus give
our character, Conrad a friendly, happy go lucky personality.
Transport - considering it is located next to our school money for transport will be limited
due to us being able to walk there in under 5 minutes. This means that we can spend
transport money of necessities such as clothing, props, etc.
Cons:
In the over cast/raining weather, this location can look quite dull and dismal; therefore will
create a bleak and not very joyous atmosphere we are hoping to gain.
In south end we have the ability to use the fair ground, therefore this will help us create
that ‘fun’ music video, whereas if we use this destination we will have to make do with
what we got and considering it is only a field, this may be difficult.

8. Conclusion:
As a group we have chosen South end pier because we have easy accessibility of the
beach, fair ground and pier, therefore it will create the fun, exciting atmosphere that
the two other location did not offer us. This is a unique and diverse location as the
Apsley Lock and Grove Hill are very similar, whereas south end pier was most eye-
catching and attention grabbing. Our objectives now is too research into costs, dates
and bursary funds, this will enable us to choose a suitable date for filming and it will
give us enough time to let our models know.