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TITLE: LOCATION, LOCATION, LOCATION:
LEVERAGING INTERACTIVE MAPS, ADMINISTRATIVE AND
CENSUS DATA TO FIND AND DESCRIBE THE REMAINING
ELIGIBLE FOR COVERAGE IN THE HEALTH INSURANCE
MARKETPLACES
Brett Fried
SHADAC, University of Minnesota
State Health Research and Policy Interest Group
Minneapolis, MN
June 13, 2015
1Funded by a grant from the Robert Wood Johnson Foundation’s State Health Reform Assistance Network.
Acknowledgments
Funding for this work is supported by the Robert
Wood Johnson Foundation State Reform Assistance
Network
• Collaborators:
• Elizabeth Lukanen (SHADAC)
• Karen Turner (SHADAC)
2
Research Questions
1) Can data be used to improve marketplace
outreach?
2) What geography is best?
3) What are some of the challenges with using low
level geographies?
4) Are there strategies to make this data more useful?
3
Where are we in terms of marketplace enrollment?
• 11.7 million at end of OEP2
• CBO (March 2015)—21 million by 2016
• 36% of Potentially Eligible (15% HI and 77% VT)
• People who were easy to enroll have enrolled
• http://aspe.hhs.gov/health/reports/2015/MarketPlaceEnrollment/Mar2015/ib_2015mar_enrollment.pdf
• https://www.cbo.gov/publication/43900
• http://kff.org/health-reform/state-indicator/marketplace-enrollment-as-a-share-of-the-potential-marketplace-population-2015/
4
Availability of Survey Data - Geography
5
Nation, States, & DC
Congressional Districts
Counties
School Districts
Public Use Microdata Area (PUMA)
Metro & Micro Statistical
Areas
Zip Code
Tabulation Areas
(ZCTA)
Census
Tracts
PUMAs: Public Use Microdata
Areas
6
PUMAs are geographic areas created by the Census
Bureau to contain at least 100,000 people and nest within
states.
ZIP CodeTabulation Areas
• ZIP Code: Not created as an area based division but
instead is a collection of mail delivery routes
• ZIP Code Tabulation Area (ZCTA): Aligns ZIP codes with
census geography. Most frequently occurring ZIP code
within census blocks
7
Three Census Geographies: Advantages of each
PUMA County ZCTA
Included in PUMS (can create
custom variables from
publically available files)  X X
Data is timely
X (2014 data--
Sept. 2015)
X (2014 data for all
counties--March 2016)
X (2010-2014 data--
Dec. 2015)
Intuitive geography X  
Reliable for full area population   X
Neighborhood level estimates
X (
high density areas) X 
Nests within other geography   X
Data is annual   X
8
Using Administrative Data
Combining data
• Map ZIP Codes to ZCTAs (administrative data)
• Map ZCTAs to PUMAs (administrative data)
• Estimate PUMA levelTarget Population (census microdata)
• Remaining Eligible (target pop – enrolled)
Map any administrative data that includes an address
(e.g location of application assistors, hospitals, churches)
9
Example: Illinois Marketplace Enrollment
Target Pop. Enrolled Remaining
Eligible
10
Map 1 - Data intensive: Drill down
11
Map 2 - Outreach Intensive: Counties
12
Summary
Choosing the best geography
• Availability, timelines and reliability
• The research question
• Audience for the analysis
Advantage of ZIP Code level data
• Captures variation between neighborhoods
Disadvantages
• Less reliable
• Cannot trend
• Categories and variables are preset by census
• Not timely
13
Summary (2)
Interactive maps and admin data can help
• Interactive maps
• Can include anything that has an address
• Can include multiple geographies
• Can include underlying data
• Can include number and percent
• Can be accessed anywhere the internet is
available
• Administrative data
• Timeliness
• Usefulness
14
www.shadac.org
@shadac
Brett Fried
Senior Research Fellow
bfried@umn.edu
612.624.1406
Contact Information
15

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Location, Location, Location: Leveraging Interactive Maps, Administrative and Census Data to Find and Describe the Remaining Eligible for coverage in the Health Insurance Marketplaces

  • 1. TITLE: LOCATION, LOCATION, LOCATION: LEVERAGING INTERACTIVE MAPS, ADMINISTRATIVE AND CENSUS DATA TO FIND AND DESCRIBE THE REMAINING ELIGIBLE FOR COVERAGE IN THE HEALTH INSURANCE MARKETPLACES Brett Fried SHADAC, University of Minnesota State Health Research and Policy Interest Group Minneapolis, MN June 13, 2015 1Funded by a grant from the Robert Wood Johnson Foundation’s State Health Reform Assistance Network.
  • 2. Acknowledgments Funding for this work is supported by the Robert Wood Johnson Foundation State Reform Assistance Network • Collaborators: • Elizabeth Lukanen (SHADAC) • Karen Turner (SHADAC) 2
  • 3. Research Questions 1) Can data be used to improve marketplace outreach? 2) What geography is best? 3) What are some of the challenges with using low level geographies? 4) Are there strategies to make this data more useful? 3
  • 4. Where are we in terms of marketplace enrollment? • 11.7 million at end of OEP2 • CBO (March 2015)—21 million by 2016 • 36% of Potentially Eligible (15% HI and 77% VT) • People who were easy to enroll have enrolled • http://aspe.hhs.gov/health/reports/2015/MarketPlaceEnrollment/Mar2015/ib_2015mar_enrollment.pdf • https://www.cbo.gov/publication/43900 • http://kff.org/health-reform/state-indicator/marketplace-enrollment-as-a-share-of-the-potential-marketplace-population-2015/ 4
  • 5. Availability of Survey Data - Geography 5 Nation, States, & DC Congressional Districts Counties School Districts Public Use Microdata Area (PUMA) Metro & Micro Statistical Areas Zip Code Tabulation Areas (ZCTA) Census Tracts
  • 6. PUMAs: Public Use Microdata Areas 6 PUMAs are geographic areas created by the Census Bureau to contain at least 100,000 people and nest within states.
  • 7. ZIP CodeTabulation Areas • ZIP Code: Not created as an area based division but instead is a collection of mail delivery routes • ZIP Code Tabulation Area (ZCTA): Aligns ZIP codes with census geography. Most frequently occurring ZIP code within census blocks 7
  • 8. Three Census Geographies: Advantages of each PUMA County ZCTA Included in PUMS (can create custom variables from publically available files)  X X Data is timely X (2014 data-- Sept. 2015) X (2014 data for all counties--March 2016) X (2010-2014 data-- Dec. 2015) Intuitive geography X   Reliable for full area population   X Neighborhood level estimates X ( high density areas) X  Nests within other geography   X Data is annual   X 8
  • 9. Using Administrative Data Combining data • Map ZIP Codes to ZCTAs (administrative data) • Map ZCTAs to PUMAs (administrative data) • Estimate PUMA levelTarget Population (census microdata) • Remaining Eligible (target pop – enrolled) Map any administrative data that includes an address (e.g location of application assistors, hospitals, churches) 9
  • 10. Example: Illinois Marketplace Enrollment Target Pop. Enrolled Remaining Eligible 10
  • 11. Map 1 - Data intensive: Drill down 11
  • 12. Map 2 - Outreach Intensive: Counties 12
  • 13. Summary Choosing the best geography • Availability, timelines and reliability • The research question • Audience for the analysis Advantage of ZIP Code level data • Captures variation between neighborhoods Disadvantages • Less reliable • Cannot trend • Categories and variables are preset by census • Not timely 13
  • 14. Summary (2) Interactive maps and admin data can help • Interactive maps • Can include anything that has an address • Can include multiple geographies • Can include underlying data • Can include number and percent • Can be accessed anywhere the internet is available • Administrative data • Timeliness • Usefulness 14
  • 15. www.shadac.org @shadac Brett Fried Senior Research Fellow bfried@umn.edu 612.624.1406 Contact Information 15