This document discusses how location analytics and mobile engagement can benefit education environments. It notes that today's students are centered around their smartphones, and analytics of WiFi networks can provide insights into student attendance, engagement, foot traffic, and more. Examples are given like monitoring classroom occupancy and utilization. A customized mobile app is suggested to help with student experiences like open days, their first weeks on campus, and staying on track to graduation through features around safety, schedules, collaboration, and wellbeing. Overall, the document promotes how location and mobile analytics can improve business intelligence for educational institutions.

1. Location
Location
Location
Understanding the value of
Mobile Engagement and Analytics
in an education environment
Simon Wilson – CTO, Aruba UK & Ireland
@siwilson2000

2. GenMobile
Operators
GenMobile
IT
GenMobile
Employees &
Students
GenMobile
Consumers
THE NETWORK.
FOR USERS.
IN THE
MOBILE-CLOUD
& IOT ERA

3. THE DIGITAL WORKPLACE REVOLUTION
1. Gallup Report - State of the American Workplace, 2017| 2. The Intelligent Edge: Prepare for Billions, HPE Presentation | 3. The Edge Building, Deloitte | 4. 3-30-300 calculator, JLL
$10K-$15K
Efficiency Savings per employee
from unused workspaces2
50%
fewer desks used3
60 Days
Addition in annual
employee productivity1
Up to
59%
reduction in employee
turnover rates1
Rent Payroll
21% Profitability Increase1

4. THE SMARTPHONE IS
THEIR CENTRE OF
GRAVITY

5. Using Wifi analytics to stay
ahead of the Curve
BYOD Capacity AgilityConnectedness
#GenMobile Undergraduate Student Statistics
49%
more involved in
courses(1)
65%
feel more connected(1)
90%
own smartphone +
laptop (3)
45%
own 3+ devices (3)
78%
use smartphone or
tablet for learning(4)
61%
connect two+ devices
simultaneously (1)

6. Wi-Fi Analytics to Improve Business Intelligence
Business
intelligence systems
Associated and
unassociated Wi-Fi
enabled mobile devices
Anonymized real-time Wi-Fi info
processing on Aruba Analytics
and Location Engine (ALE)
Aruba WLAN
REST API
3rd party analytics partners

7. Gain Insights into
your students
Capture attendance rates
Get insight into foot-fall dynamics
Improve student engagement

8. Lone Rooftop Dashboard

9. Clocks: Classroom Occupancy System
No-Shows:
• Lectures that were scheduled and did not
take place.
• Improve room utilization and future
timetables.
Empty Seats:
• Number of empty seats compared to the
number of students expected.
• Provides immediate insights into the
utilisation and performance of a class.
Empty Hours:
• The total amount of hours compared to the
total amount of booked hours.
• Understand schedule waste and
opportunities for optimising.

10. Mobile Engagement
The power of a
customised mobile app
for students and staff

11. Use Case for Universities
1. Attracting the brightest and best talent
2. The first few weeks for fresher's
3. The road to graduation

12. Talks and tours
Exploring the area
Planning the day
Finding your way around
The Open
Day

13. Safety
Timetable
Connecting
Finding your way around
The First
Few
Weeks

14. Wellbeing
Staying Engaged
Collaborating
Researching
Staying
the
Course