The document provides an overview of location-based marketing (LBM) and location-based services (LBS), which use real-time geo-data from mobile devices to deliver targeted content. It describes how LBM works using geofencing and beacons to identify users' locations and send push notifications. Examples are given of how LBM can be used for strategies like geo-conquesting, upsells, and loyalty programs. Pricing models and special offers for campaigns using LBM through geofences and beacons on a mobile app are also outlined.

1. Location Based
Marketing Training
January 12, 2017
Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

2. What is LBM or LBS?
LBM => Location Based Marketing
LBS => Location Based Services
It uses real time geo data of a user's mobile device,
and allows the delivery of specific content, among
other things.
Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

3. How does it work?
●GEOFENCING
●BEACONS
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4. What is Geofencing?
With Geofencing, we can contact users that have
opted in to receive push notifications and have allowed
us to know their location by enabling their GPS.
There are two types of geofence: radial or polygonal.
Example of radial geofence. Example of polygonal geofence.
Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

5. What are Beacons?
Beacons are a form of Proximity Marketing that allow
communication between the beacon and a user's
smartphone.
We can contact users that have opted in to receive
push notifications and have their Bluetooth on.
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6. What are Places?
To be able to contact our users by location, we need to
create a Place in our platform.
A Place can be represented by:
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7. Case Study
Lancôme
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9. Flow Example
Push Notification Landing Page Message Center
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10. What's new in El Nuevo
Día's App?
●Onboarding Process
●Commercial Message Center
Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

11. Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

12. Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

13. Commercial Center
Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

14. Strategies
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15. Examples of Strategies
●GEO CONQUESTING
We will identify areas of interest and create geofences around them, when users enter / exit the area
they will be triggered with a message.
●UPSELLS
We will install beacons in participant locations, when users enter the location they will be prompted
with a message that can be a special offer for an upsell.
●LOYALTY
When users exit the location we can send them a thank you message for visiting the location with a
special offer for their next visit.
●RE-ENGAGE/ RE-TARGET
Each user that opens the messages will be tagged and may be contacted in future campaigns; no
matter where they're located.
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16. Rules of Engagement
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17. Rules of Engagement
●Push message cannot include a brand or product.
●They're sent solely to users that opted in to receive offers.
●On a weekly basis, no more than one push notification can be sent per user by the same advertiser
and/or, no more than one push notification can be sent per user in the same area during this same 7
day period.
●Users can only be contacted once with the same content, no matter how much time has passed since
the first contact.
●The content / offer should be one of value for the user and needs to be approved by GFR Media.
●All Advertiser's end landing pages should be mobile friendly and should be in context with the original
message of the initial landing page.
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18. Checklist / Order Form
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19. Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.

20. Prices
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21. Includes:
●Push notification + Landing Page + Redirect to Advertiser's Landing Page
●Message will be stored in our Commercial Message Center for a maximum
period of 5 days
●Up to 2 message changes per month per location
●Hardware installation (if necessary)
One time setup fee: $450 per location (up to 50 locations)
Monthly fee: $8,000 /month
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22. Special Offer
Valid thru March 31, 2017
Product Description* Duration
Set up fee per location
(One time)**
Gross
Offer stored in Message
Center Only: doesn't include,
push, geo or beacon.
1 day n/a $800
1 Push Notification with 1
Geofence + Storage in
Message Center
1 day $450/location $1,200
1 Push Notification with 1
Geofence and/or 1 beacon +
Storage in Message Center
1 month
$450/location
$5,500
2 Push Notifications with 1
Geofence and/or 1 beacon +
Storage in Message Center
1 month
$450/location
$6,000
*All scenarios include: a Rich Push Landing Page (GFR's Template) + Redirect to client's final url & campaign report.
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23. Special Offer for SanSe
● 1 Geofenced Push Notification that will
be sent to all END apps users that
entered the area.
● Landing Page
● Storage in Message Center
● Price: $1,200/campaign
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24. Rules for SanSe:
● Only 1 push per day
● One different client per day
● If a client wants exclusivity for the 4 days, they will get a -17%
discount per day ($1,000/day)
○ In this scenario, any user that visits the event on more than one
occasion will receive the message once.
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25. ENDI'S App Current Reach
●Average of 300k active users on a monthly basis.
○Aprox. 206k users have opted in to receive offers
■78k have Bluetooth on
■120k have GPS on
■37k have have both on
45% 55%
Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media, LLC., except pursuant to a written agreement.
Sources: Flurry Analytics, Google Anaytics & Urban Airship.

26. Next Steps
●You will receive an email with PPT & Order form.
●ODD will start including exclusive offers in Message
Center.
●We are creating specific places to estimate our reach.
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27. Thank You!
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