Recommended
More Related Content
Similar to Localization Summit 2014: An overview
Similar to Localization Summit 2014: An overview (20)
Recently uploaded
Recently uploaded (20)
Localization Summit 2014: An overview
- 1. Localization Summit 2014: An overview Advisory Board: - Miguel Bernal-Merino (University of Roehampton, UK) - Fabio Minazzi (Binari Sonori, Italy) Support by - IGDA Localization SIG community - IGDA SIG-Glocalization • About 100 partecipants • 22 speakers, 9 sessions • Quality Score: 4,34 over 5 = Good • EA, Microsoft, R2Games SCEE, The Fullbright Company…
- 2. Report Why a Localization Summit ● Create awareness ● Producers, Developers, Marketing, Journalists and… Localizers ● Exchange opinions ● Network ● Started in 2010: 0ver 600 attendees in 5 years
- 3. Report Key themes for 2014 • Indie games localization • New tools/methods • Emerging markets: South America
- 4. Journey to the West: A Chinese Game Localization Primer Shaun Newcomer Reality Squared Games
- 5. Report • State of the art for development in China • Chinese developers still have to fully understand the needs and practice of localization • How to do a good job in localizing a Chinese game for the West • Holistic localization: how to translate into Western languages the characters and the feel of a Chinese game • Be ready for fast turnaround of releases, specific monetization schemes are to be adapted
- 6. Report Localization Microtalks: Globetrotting in the Fast Lane 1. Localization 101 (Christopher Nastuume) 2. FireTongue (Lars Doucet) 3. Localizing your Global User Acquisition (Crid Yu) 4. Exploiting Voice and Facial Video Recording Techniques for International Audio Production (Bill Black) 5. Apps description localization as a water testing tool (Rebecca Lever)
- 7. Localization 101 for Indie Developers: 15% extra revenue with 1% effort Building automated localization systems for fun and profit Christopher Natsuume Creative Director, Boomzap Entertainment
- 8. Report YTD Royalties: All Boomzap Games
- 9. FireTongue An Open-Source Localization Framework Lars A. Doucet Co-Founder, Level Up Labs
- 10. Report FireTongue is a: ● Simple ● Open Source ● Cross-Platform …Localization Framework (written in HAXE) github.com/larsiusprime/firetongue
- 11. Report Pipeline: Translator Original Text (CSV or TSV) Translator Translator CSV/TSV CSV/TSV CSV/TSV cs-CZ de-DE Ja-JP en-US
- 12. Localizing Your Global UA Strategy Crid Yu VP & MD of North America, InMobi
- 13. Report Important Tips to Go Global ● Other markets ≠ the US ● Localize ≠ Translate ● App ecosystems have “local habitats” ● Counter-intuitive audience behavior ● Leverage all marketing channels
- 14. Report App ecosystems have “local habitats”
- 15. Exploiting Voice and Facial Video Recording Techniques for International Audio Production Bill Black Audio Manager, Binari Sonori America
- 16. Report Facial motion capture: basics ● Actors wear helmets with camera & lighting (no markers) ● The session generates audio and video tracks simultaneously, in the same software application
- 17. Report Audio & Video assets sent to both Dev & Loc teams US recording studio Dev team 3D artists Int’l recording studios
- 18. Apps description localisation as a water testing tool Rebecca J Lever BDE, Universally Speaking
- 19. Report Test the waters “Sales increase by 128% following app store localisation.” Common Sense Advisory
- 20. What is the place of Machine Translation in today's gaming industry? Moderator: Mike Dillinger President, Association for Machine Translation in the Americas Organizer: Michel Buch-Andersen Director, Business Development, Pole To Win International Michaela Bartelt Senior Director, Worldwide Localization, EA Beatrice Compagnon CEO, Vienna Group International Declan Groves Linguistic Engineer, Microsoft Kirti Vashee VP of Enterprise Translation Sales, Asia Online
- 21. Questions for Discussion Translation Engine Input Sentence User Translated Sentence Human Review Proposed Translation or No Match TMMT + Preparation: “Train” MT engines with relevant, matching sentences Preparation: “Train” MT engines with relevant, matching sentences Usefulness: Better match between MT data and input = more useful Usefulness: Better match between MT data and input = more useful Final Quality: Machine + Human Final Quality: Machine + Human 1: How useful is MT right now?1: How useful is MT right now? 2: Which MT system should I use? 2: Which MT system should I use? 3: Which content is best for MT? 3: Which content is best for MT? 4: What’s the best process for using MT? 4: What’s the best process for using MT?
- 22. Report Takeaway from the MT panel • MT is currently used for non-gaming contents (automotive, IT) • Currently no game Devs/Pubs succeeded in using MT successfully • Publishers who tried MT reported poor performance + high costs of operation • In theory games contents are made of creative texts + noncreative texts • MT could be used with nonncreative portion of texts • Effectiveness is under investigation at Microsoft
- 23. Report Next sessions reported by… • Kenji Ono • Ryuta Yazawa
- 24. Report For more information • Slides and videos on: http://www.gdcvault.com/demo (videos accessible with subscription)
- 25. Report Localization Summit 2015?... • Submissions would open late August/early September • GDC is evaluating based on attendance and community support • Quality is good, need more people to attend • How to involve more developers? • Feel free to send ideas and topic proposals for next year
- 26. Report Thank You! Fabio Minazzi Localization Summit Advisory Board Member Account Manager, Binari Sonori fabio.minazzi@binarisonori.com
Editor's Notes
- Will read the contents of the slide
- Will read the contents of the slide
- Will read the contents of the slide. Let’s start the journey!
- Session talks about the topics listed in the slide
- This session is made of 5 short speeches covering different topics. Each speaker has 8 minutes, I have one ;-)
- Christopher created a simple, Excel-based tool to feed strings to the localizers and replace them quickly in the game. He reported that this minimum effort boosted sales by almost 20%. Takeaway: Localization can be done by everyone and has great returns
- Lars created for himself an opensource localization framework. It allows people to deal with multilingual strings inside a game. The framework displays multlingual strings. It is portable on multiple plaftorms, without you to bother rewriting the code. It currently supports UTF-8 characters. For more info, see github.com/larsiusprime/firetongue
- Process requires export and reimporto of CSV or TSV files
- This was a global marketing/advertizing session. InMobi is a mobile advertizing company based in SF.
- Sales depend on advertizing, so f we produce a game we are better understand the main concepts behind successful advertizing campaign for videogames. Will read content of slide Let’s focus now on the «Local Habitats».
- Apps live in very competitive envronments. Understndng the habts of the users in each area requires a good knowledge of how peole play in each area E.g. 60% of China App store revenue is from 3rd party stores, which are still unknown n Europe and NA
- This speech is about a specific content creation technque that can revolutionize the way dubbing is performed for cut scenes
- Will read the content of the slide This technique has been pioneeered at our studio in Los Angeles early this year.
- The face capture is taken wth the moving camera. Actor is alwais n frame and the output can be used for driving simultaneously the Dec team of 3Artists and the international studios for dubbing, providing top quality reference assets far before the cutscecnes are ready.
- This speech again expolores the concept the simple way to reach an international audience. Namely, well translating the App description can provide a huge boost to sales and a lot of useful info on a target market.
- Wil read the contents of the slides. Wow, this was a fast run through the microtalks!!
- Back to the longest session of the summit. This is a speech that I really looked forward very much to. We collected some of the most expert people in the world to talk about a taboo in the Loc industry: Machine Translation (MT). Moderator was Mike Dillinger, a veterane of MT, working for MT department at eBay in the US.
- After a short introducton on basics of MT, Mike asked 4 questions to the panel, and the discussion was pretty lively. Will read the 4 questions
- Well, this is the result of the talk: (will read the contents of the slide)
- Now hand over the presentation to Kenji and Ruyta (from the shore in Okinawa). I will have two more important slides at the end. I really hope I was fast enough to buy additional minutes for those final remarks
- Firt of all, for those who could not attend the conderence, UBM provides all the slides and the videorecordings. Slides are for fere, the videos require to buy a a subsription. Even idividual speeches can be downloaded
- What next? We want to be back for the 6° year in a row. Currently GDC is evaluating which summit to support as there are severla submissions. Despite the quality of the contents we have some concern as the Loc Summit is not a large summit. If you have ideas and proposals for the next Summit, feel free to get in touch, speak later on today or during dinner. It is now time for next seminar!
- Thanks for your attention! And special Thanks to Ryo who has patiently translated my words for you.