The document discusses local SEO strategies and tactics. It begins with an agenda that includes client profiling, keyword research, resource mapping, competitive analysis, and more. It then covers setting up Google My Business listings correctly, including finding existing listings, fixing issues, and contacting Google support. The document concludes with discussing top local SEO strategies like on-page optimization, using keywords consistently, and bolding/linking keywords.
Presented at last weeks Travel Portland event, geared towards local travel and tourism businesses, like hotels, restaurants, car services, etc. Good basic info with an invaluable and downloadable "business worksheet" that I created myself.
This document summarizes a webinar on local search optimization. It discusses updates to Google Places including a new dashboard and local carousel. It also covers Google+ business page updates and optimization tips for Apple Maps listings. Speakers provided insights on the state of local search and opportunities for businesses. Attendees were encouraged to engage customers on Google+ and ensure complete, accurate listings on Google and Apple Maps for local visibility.
The document outlines an agenda for an SEO training session. It includes introductions, discussions on the importance of links, site content and architecture, Google analytics, Google+, and paid search (PPC). It provides tips for each topic such as cultivating quality internal and external links from trusted sites, optimizing site content with search terms, and engaging on Google+ to boost search rankings. PPC recommendations include using target search terms in ad text and landing pages for higher click-through rates.
This document provides guidance on managing Google business listings and YouTube channels. It discusses differentiating between Google+ page types, best practices for single and multiple location businesses, common problems like ownership requests and YouTube reconnections, and limitations. The document emphasizes using support forms to resolve issues and understanding task timing for Google startup processes.
This document discusses strategies for optimizing online marketing at a local level. It covers localizing website content using language attributes, establishing consistent business information across citations and profiles, and obtaining local backlinks through community involvement and high-quality local content. The presenter emphasizes fixing naming, address and phone number inconsistencies, using local business schema markup, and prioritizing local activities that build trustworthy connections.
The document provides an overview of a presentation on digital marketing for beginners. It covers topics like what makes a great website, getting traffic from Google, winning on social media, and measuring success with Google Analytics. The presentation includes discussions on search engine optimization techniques like internal and external links, getting inbound links, and factors that determine relevance for Google. It also provides tips for social media platforms like Facebook, Twitter, Pinterest, and Google+ to engage audiences. The presenter demonstrates how to use Google Analytics to track metrics and dimensions and analyze acquisition sources and user behavior.
Presented at last weeks Travel Portland event, geared towards local travel and tourism businesses, like hotels, restaurants, car services, etc. Good basic info with an invaluable and downloadable "business worksheet" that I created myself.
This document summarizes a webinar on local search optimization. It discusses updates to Google Places including a new dashboard and local carousel. It also covers Google+ business page updates and optimization tips for Apple Maps listings. Speakers provided insights on the state of local search and opportunities for businesses. Attendees were encouraged to engage customers on Google+ and ensure complete, accurate listings on Google and Apple Maps for local visibility.
The document outlines an agenda for an SEO training session. It includes introductions, discussions on the importance of links, site content and architecture, Google analytics, Google+, and paid search (PPC). It provides tips for each topic such as cultivating quality internal and external links from trusted sites, optimizing site content with search terms, and engaging on Google+ to boost search rankings. PPC recommendations include using target search terms in ad text and landing pages for higher click-through rates.
This document provides guidance on managing Google business listings and YouTube channels. It discusses differentiating between Google+ page types, best practices for single and multiple location businesses, common problems like ownership requests and YouTube reconnections, and limitations. The document emphasizes using support forms to resolve issues and understanding task timing for Google startup processes.
This document discusses strategies for optimizing online marketing at a local level. It covers localizing website content using language attributes, establishing consistent business information across citations and profiles, and obtaining local backlinks through community involvement and high-quality local content. The presenter emphasizes fixing naming, address and phone number inconsistencies, using local business schema markup, and prioritizing local activities that build trustworthy connections.
The document provides an overview of a presentation on digital marketing for beginners. It covers topics like what makes a great website, getting traffic from Google, winning on social media, and measuring success with Google Analytics. The presentation includes discussions on search engine optimization techniques like internal and external links, getting inbound links, and factors that determine relevance for Google. It also provides tips for social media platforms like Facebook, Twitter, Pinterest, and Google+ to engage audiences. The presenter demonstrates how to use Google Analytics to track metrics and dimensions and analyze acquisition sources and user behavior.
This document provides an overview of a local search class presented by Kathy Long of Kat & Mouse SEO & Web Design. The class covered why it is important for local businesses to be online, where businesses should claim listings like Google Places, how to optimize listings and websites for local search rankings, and additional strategies like link building, social media, and mobile marketing. The document includes tips, examples, and resources for local search engine optimization and online visibility strategies for local businesses.
Solving Common Problems in Google Places - Pubcon New Orleans 2013Ignitor Digital
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Read this for information around a program called Google Local Guides as well the importance of Verifying your Google Map Listing for your Business. You would be surprised at how many business owners and marketers are still not aware that Google gives you a FREE listing all you need to do is claim it giving you control of managing the information displayed within Google Search for your company.
Many business owners are not aware of Google’s ability to help people find businesses near them online. Mobile devices dominate Search, and we are always using our phones and computers to get directions to a store, restaurant, hospital and more.
Optimising for Local Search - Tea-Time SEO' Series of Daily SEO Live TalksAuthoritas
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Get practical advice from SEO experts: Claire Carlile Head of Pencils at Claire Carlile Marketing and Fiona Soum - SEO Consultant at Builtvisible.
In this short ~20 minute talk they present bite-sized actionable local search engine optimization advice for SEOs and the wider SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=rFRvf_h6Oe4
This document provides tips and best practices for using social media and search engines for PR purposes. It discusses monitoring brands for free using tools like Google Alerts and social media sites. It also covers setting up a reputation monitoring dashboard using RSS feeds and aggregators. Various social media release and newsroom templates are presented as new tools for PR. Tips are provided on managing agencies and having realistic expectations for social media campaigns.
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Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
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3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Learn the pros and cons of marketing with the top 10 social media platforms for your B2B or B2C business.
This is a presentation that I give to groups on a regular basis.
This document provides information and tips for working remotely during the COVID-19 pandemic. It discusses using virtual backgrounds in Zoom calls, finding presentation templates, organizing files in Google Drive, using optical character recognition on PDFs, annotating PDFs, adding and rearranging pages in documents, alternative search engines, finding email addresses, tracking website changes, downloading videos from various platforms including YouTube and Facebook, translating websites, reviewing privacy settings for off-Facebook activity, creating maps and visualizations in Google My Maps, and comparing lists online.
The document discusses branding and online presence. It begins by asking questions about whether a company's website is useful, updated regularly, and helps employees. It notes that potential customers first learn about a company through online searches and impressions. The document then discusses Google search metrics like findability, linkability, relevance and differentiation that determine search rankings. It provides an example comparing search results for British Airways and Virgin Atlantic, finding Virgin Atlantic scores higher. The document concludes by offering tips for monitoring brands for free using tools like Google Alerts, analytics and RSS feeds.
This document provides an overview of optimizing a Google Business listing. It discusses the importance of Google Maps listings, issues that could hurt rankings, and a proven formula for ranking in the top 3. The formula includes claiming and optimizing the Google Business listing with photos and information, obtaining consistent citations across the web, driving real reviews, and on-page optimization. The presenter is an expert in digital marketing for window treatment and awning businesses who provides training and resources on their website.
Basics of B2B eCommerce - what customers expect, and how to meet those expect...Justin King
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This document discusses key considerations for business-to-business (B2B) e-commerce. It emphasizes helping customers easily find relevant products and information through search engine optimization and intuitive site search and navigation. It also stresses that customers are on the site to do their jobs, so sites should provide tools to make their jobs easier. Finally, it recommends ensuring a consistent customer experience across devices and channels.
Second part of presentation from AnDevCon V in Boston. Looks at parts of the marketing funnel that occur after the install and how to increase conversions.
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
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- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...Kristi Hedin
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations?
In this webinar, you’ll learn:
How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018
How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems
Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon
Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.
The document discusses various guerrilla marketing tactics for small businesses to utilize online, including using social networks like Facebook and LinkedIn to build brand awareness, leveraging viral marketing techniques to spread content organically, and creating video content for platforms like YouTube to reach large audiences cost-effectively. Proper use of these online marketing strategies can help small businesses connect with new customers and generate more sales opportunities.
This document provides information about Geo Information & Modeling Solution Pvt. Ltd's Google Earth solutions for pharma companies. It details how they can develop 3D models of manufacturing plants, office complexes, and other projects to showcase on Google Earth. This allows clients to view their projects from anywhere in the world and market them globally through interactive 3D modeling. Pricing and examples of past projects are also included.
Demand quest seo training session 2 5.2018Nate Plaunt
The document provides an agenda for an SEO training session. The agenda includes a 30-minute SEO checkup check-in, real-time SEO checkups, discussions on intermediate and advanced SEO topics, and a Q&A session. Intermediate SEO topics cover common SEO myths, CMS options, dealing with duplicate content, and SEO tools. Advanced topics include link building, website migrations, Google algorithm updates, recovering from penalties, and international SEO. The document also provides information on building a crawlable website, accelerated mobile pages, and schema.
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This document provides an overview of a local search class presented by Kathy Long of Kat & Mouse SEO & Web Design. The class covered why it is important for local businesses to be online, where businesses should claim listings like Google Places, how to optimize listings and websites for local search rankings, and additional strategies like link building, social media, and mobile marketing. The document includes tips, examples, and resources for local search engine optimization and online visibility strategies for local businesses.
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This document provides tips and best practices for using social media and search engines for PR purposes. It discusses monitoring brands for free using tools like Google Alerts and social media sites. It also covers setting up a reputation monitoring dashboard using RSS feeds and aggregators. Various social media release and newsroom templates are presented as new tools for PR. Tips are provided on managing agencies and having realistic expectations for social media campaigns.
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2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
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How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
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Similar to Local SEO Strategy and Critical Tactics (20)
1. Local SEO Strategy and
Critical Tactics
@dock29 | http://www.dock29.com/wctpa
presented by Chris Bernard
2. Google says…
It’s all about
Great, Accurate content…
@dock29 | http://www.dock29.com/wctpa
3. Agenda
• Before website development begins
• GMB done right
• Top secret GMB contact info
• Top Local SE Strategies / Tools / Techniques
@dock29 | http://www.dock29.com/wctpa
4. Client Profile Interview
1 hour product interview with C-Suite/Directors/Chiefs (discuss the,
who, what, when, where and why of the program). Achievement
metrics identified.
@dock29 | http://www.dock29.com/wctpa
5. Keyword Insight
Identify all the keywords to target. Test the
keywords to identify the best words to
target digitally (there will be a bucket of
keywords that must be optimized no
matter what the traffic counts – “must
haves”)
@dock29 | http://www.dock29.com/wctpa
6. Resource Mapping
Identify and align all the internal [CLIENT] for [division/area of focus]
marketing and content development resources as well as partners and
vendors
@dock29 | http://www.dock29.com/wctpa
15. Where to Start?
• Find all Your GMB Listings!
@dock29 | http://www.dock29.com/wctpa
16. How Does a Listing End up on Google?
• Google creates listings based on data providers (Ex: ExpressUpdate,
Acxiom)
• Google users through Google Maps or MapMaker
• Business owners/marketing companies via Google My Business
@dock29 | http://www.dock29.com/wctpa
18. Business with No Storefront
@dock29 | http://www.dock29.com/wctpa
19. Method 1: MapMaker Search
• Google.com/MapMaker
• Search for the city the
business is in.
• Search Variations of
business name, phone #,
website.
@dock29 | http://www.dock29.com/wctpa
20. Method 2: MapMaker Select a Place
• Google.com/MapMaker
• Edit > Select a Place
• Click around the marker
where the business in
• Right click the business
name > Open link in new
tab
@dock29 | http://www.dock29.com/wctpa
21. Method 3: Maps Search
• Maps.Google.com
• Search for the city the business
is in.
• Start typing business name
@dock29 | http://www.dock29.com/wctpa
22. Method 4: Google Search
• Google.com
• Search for site:plus.google.com + phone # + inurl:about
+ “review”
• Open each URL in new tab
@dock29 | http://www.dock29.com/wctpa
23. Method 4: (Brand New Addition)
• Google.com
• Search for inurl:google.com/maps + phone #
• Open each URL in new tab
@dock29 | http://www.dock29.com/wctpa
24. Why Both?
• Unverified listings don’t have Plus.Google.com URLs
• I have only seen Google start indexing google.com/maps URLs in the
last month
@dock29 | http://www.dock29.com/wctpa
25. • If you’re on the plus page, click the map to
get to Google Maps.
@dock29 | http://www.dock29.com/wctpa
27. Resource Alert!
Google My Business Audit template download:
www.dock29.com/wctpa
@dock29 | http://www.dock29.com/wctpa
28. Finding CID #
From MapMaker
• Right click > View Page Source
• CTRL + F > “cid”:
• Long string of numbers after
“cid”:"cid":"179740290298
085994","infoWindow":
@dock29 | http://www.dock29.com/wctpa
From Maps
• Right click > View Page Source
• CTRL + F > ludocid
• The CID will be the string of
numbers after “ludocidu003d
and before #lrd
+80026u0026ludocidu003d37
6285149384878007#lrdu00
29. CID URLs
• http://maps.google.com/maps?
cid=5264542582139250082
• http://www.google.com/mapmaker?
gw=90&cid=5264542582139250082
@dock29 | http://www.dock29.com/wctpa
Remember: If it’s an SAB listing, there won’t be a
MapMaker record so the MapMaker URL will bring up a
blank screen.
30. ….fix
From MapMaker
• See all the categories
• Check formatting of address
• See additional business names
@dock29 | http://www.dock29.com/wctpa
From Maps
• See reviews
• See photos
CHECK ON MOBILE TOO!
31. Common Rules People Break
• Multiple listings for the same business. (unless you have multiple
actual storefronts that customers visit)
• Keyword stuffing in the business name.
@dock29 | http://www.dock29.com/wctpa
32. Common Reasons why Listings get
Suspended
Soft Suspension = Listing Becomes Unverified
• URL is a redirect
• Business name contains keyword stuffing
• Multiple listings for the same business
Action: Create new Google account, re-verify the listing, stop breaking
the rules
@dock29 | http://www.dock29.com/wctpa
33. Common Reasons why Listings get
Suspended
Hard Suspension = Listing No Longer Exists in Maps/Mapmaker
• Address is virtual
• Business doesn’t exist (pure spam/lead generating
company)
Action: http://searchengineland.com/top-9-reasons-google-
suspends-local-listings-247394
@dock29 | http://www.dock29.com/wctpa
35. Investigating
Address
• Does what’s listed match the website?
• Check Street View. Does it show a UPS store or a residential address? Is
there any signage for the business?
• Search the address on Google to see who else is using it
Phone
• Call the phone number, see how they answer the phone.
• Say you’re calling to get directions.
• Call from Gmail so they can’t call back
@dock29 | http://www.dock29.com/wctpa
36. Investigating
Business Name
• Check what’s on signage (street view, drive there take pics)
• How do they answer the phone?
• Check the Secretary of State Website to see what their business
license says
• NPPES is great for medical industry
@dock29 | http://www.dock29.com/wctpa
37. Where to Report?
• Make Edits in Google Maps (email confirmation)
• MapMaker Forum (after 7 days).
• Better for unverified listings
• Google My Business Forum
• Better for verified listings
@dock29 | http://www.dock29.com/wctpa
38. How to Edit
• If listing is fake (address doesn’t
exist) or a verified duplicate > Places
is Closed > Spam
• Unverified duplicate > Place is
Closed > Duplicate
• Keyword Stuffing > submit edit to
correct business name
@dock29 | http://www.dock29.com/wctpa
Further Reading:
http://www.joyannehawkins.com/ultimateguide-
fighting-spam-google-maps/
39. Contacting GMB
1. Twitter: https://twitter.com/GoogleMyBiz
2. Facebook: https://www.facebook.com/googlemybusiness
3. Forum: https://www.en.advertisercommunity.com/t5/Google-My-
Business/ct-p/GMB#
4. Phone Support:
https://support.google.com/business/contact/business_c2c_l?hl=en&rd=
2#cft=5
@dock29 | http://www.dock29.com/wctpa
✓ Faster (no repeating yourself, spelling out words on the
phone… etc)
✓ You get someone in the USA, not India
✓ Better & more accurate advice (PST TIME)
40. Practitioner Listings
• Solo-practitioners are only allowed one
listing total
• Allstate: Bob Smith
• ABC Dental: Dr Bob Smith
• Public-facing professionals are allowed
their own listing (ex: lawyers, doctors,
realtors)
• Support staff should not have listings
• If a professional works out of more
than 1 office, they can have 1 listing
per location
@dock29 | http://www.dock29.com/wctpa
41. Strategies to Use
• Find out which listing is currently ranking highest and make it the
primary listing you try to get reviews on.
• Try to keep categories from overlapping as much as possible
• When categories do overlap (ex: 2 dentists), minimize the profile that
ranks lowest.
• Removing the website is a great way to minimize
@dock29 | http://www.dock29.com/wctpa
43. What About Ex-Employees?
• To fix it, contact Google My
Business via Twitter Support
or Facebook Support and
asked them to mark the
practitioner listing as moved
to the practice listing.
@dock29 | http://www.dock29.com/wctpa
44. The “Moved” Feature
• Only GMB can do this.
• It takes the “old” address on Maps and 302’s it to the new location
• The “old” listing will completely vanish from Google
• Search and Google Maps, making it impossible for customers to
accidentally see.
• Since the listing doesn’t show up anywhere, the “Permanently
closed” message won’t show up anywhere, either.
• Reviews from the closed listing will transfer to the new listing
(double-check to make sure that happens).
@dock29 | http://www.dock29.com/wctpa
45. Wrong Hours
• The Tuesday’s confused Google
• Your Website is the Most
Authoritative Citation!
• Read more:
http://imprezziomarketing.com/seo-
blog/seo/whythe-does-google-keep-updating-
my-businesshours-a-case-study/
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46. Google says…
It’s all about
Great, Accurate content…
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47. Top Local SE Strategies / Tools /
Techniques
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48. Here are the Top 10 Basics of Small
Business SEO
1. Know your keywords and use them consistently in “e” anything and
everything!
2. Implement URL rewrites
3. Use H1 Header Tags
4. Use 1-3 keywords at most per page, 2 of those should be very
closely related.
5. Use keyword rich title and meta descriptions.
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49. Here are the Top 10 Basics of Small
Business SEO
6. Bold your keywords in the body.
7. Use Hyperlinks with keywords in them.
8. Use alt & title tags for images.
9. Use the keyword in the copy 2 to 3 times consistently in the first
200-300 words.
10. Make no excuses
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50. Resource Alert!
Top 10 Basics of Small Business SEO
www.dock29.com/wctpa
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51. Google says…
It’s all about
Great, Accurate content…
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52. Plugins
• SEO
• Yoast
• Structured Markup
• Yoast Local
• https://wordpress.org/plugins/wp-structuring-markup/
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53. Tools
• Google Analytics (analytics)
• Google Tag Manager (analytics)
• Google Webmaster Tools (analytics)
• Raven / Moz (SEO optimizations)
• WebCEO or AWR (SEO rankings and optimizations)
• Screaming Frog (# pages, structure, SEO)
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