Kevin Jenkins became the President and CEO of World Vision International in 2009. World Vision was founded in 1950 by Rev. Pierce after he was inspired to help a disadvantaged mother care for her child. It is a Christian organization dedicated to serving all children in need. In the 1970s, World Vision began focusing on addressing the root causes of poverty through community development programs providing clean water, sanitation, education, health services, and livelihood training. In the 21st century, it strengthened advocacy efforts on issues like child survival. Jenkins wants to continue World Vision's mission of helping disadvantaged children, families, and communities and raising awareness of poverty issues.